Are you Educating your Customers?
What would you educate your customers about?
Do you focus solely on attracting new customers? It is important to spend a good chunk of your time retaining current and former customers. These are people that already know and like you and they would be an excellent hot lead…they’ve already bought from you!
Try to take the time to market and sell new products to your past customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to reach out to your current customers:
Stay in contact:
This means by phone, email, e-newsletter, in person-by pigeon if you have too!
This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased.
How many times have you purchased a product, then felt completely abandoned?
Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
Deals & Guarantees
Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
There are three cornerstone ideas to a successful business:
- Quality product/service
- Offering useful products/services that solve a problem for or enhance the life of a customer
- Offer subjects your customers find interesting
Use this approach to educate your customers and offer them real information and insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is!
Do you have a system in place to keep in touch and continue to educate your existing customers? We can work together to get a program and resources set up for you to keep in contact with your current customers. This includes a strategic marketing campaign that can fill your sales pipeline and get you more leads.
My passion is marketing and helping business owners like you!
I have created courses at my Integrative Success Academy that will give you a boost when it comes to your business marketing. I am offering a FREE 5-day trial right now (use the code ISAFREE). You can sign up at integrativesuccessacdemy.com. Students at ISA also get a monthly Mastermind call where we work through how to make strategies like these work for YOUR business.
I hope I see you in the digital halls at Integrative Success Academy!
Until next time,