SMART MARKETING
Sales Process | Message | Authority Building | Relationship Creation | Traffic
How to get you and your business from where you are to where to want to be.
THE KEYS TO SMART MARKETING - Authority
Customers want to do business with those they know, like and trust. The best way to begin that process and show prospects that you can help them is to showcase your authority.HOW AND WHY DO YOU WANT TO BUILD AUTHORITY WITH YOUR PROSPECTS?
Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects. This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant.
Creating Authority includes:
- Branding
- Website
- Social Media
- Brochures, E-books and other marketing materials
- Videos
- Audio and Podcasts
- Interviews
- Published Books
- Magazines
If you would like to learn more about how you can grow your business with Smart Marketing and want to set up your Sales Process you can request a consultation with Torie Mathis, Founder + Creative Director at Lake Shark Media here.
LEARN MORE ABOUT BUILDING AUTHORITY
The Beginners Guide to Video Marketing – 10 Steps to Get Started
If you want to make videos for your business but just aren’t sure how to start check out these 10 steps for video marketing beginners
Ep. 127 Find Your People – The Power of Your Peers
In this episode, Torie Mathis and her cohost Sean talk about how they have harnessed the power of the automotive museum world to grow, learn and support others and how you can mirror this in your business.
Ep. 126 Raising Quitters – How to Know Yourself
We all know it’s easier to quit than to keep going when things get tough, but what makes some people hold on and others go down for the count?
Ep. 125 Breaking Barriers: Tesla, Classics and Being Too Young
In this episode, Torie Mathis and her cohost Sean talk about how important it is for us to stand up against these assumptions and bridge the gaps our society makes.
Ep. 124 Three Keys to Grow Your Email List
3 key strategies your business can use to grow your email list with ease and how YOU have the same power and opportunities as big business.
Ep. 123 Make Your First Time A Success – Entrepreneur Mindset
How to make your first run a success, how to keep a project moving forward even when doubt sets in, and how to avoid the BIGGEST sabotage.
Ep. 122 Well, That Didn’t Work – Small Business Marketing Mistakes
In this episode, Torie Mathis and her cohost Sean reminisce about business building and marketing strategies they tried and failed at. Yeah, there was some money and time spent, but the experiences are priceless.
5 Personal Branding Mistakes to Avoid
Personal branding isn’t just for influencers, entrepreneurs, or freelancers it’s a tool everyone in the workforce can use to tell their story
Ep. 121 The Real Reason You Market Your Business
Build trust with your audience, even before they meet or buy from you by using some essential marketing strategies you may have overlooked.
Ep. 120 Make Facebook Ads Your Audience Loves
In this episode, Torie Mathis and her cohost Sean discuss the reasons your Facebook ads may be under-performing (aka customers don’t like them) and how to fix them.
SMART MARKETING
Sales Process | Message | Authority Building | Relationship Creation | Traffic
How to get you and your business from where you are to where to want to be.
SMART AF SHOW
Where underdog entrepreneurs go to get SMART AF about growing their business without wasting time, money, or sanity hosted by Torie Mathis.
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