SMART MARKETING
Sales Process | Message | Authority Building | Relationship Creation | Traffic
How to get you and your business from where you are to where to want to be.
THE KEYS TO SMART MARKETING - Authority
Customers want to do business with those they know, like and trust. The best way to begin that process and show prospects that you can help them is to showcase your authority.HOW AND WHY DO YOU WANT TO BUILD AUTHORITY WITH YOUR PROSPECTS?
Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects. This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant.
Creating Authority includes:
- Branding
- Website
- Social Media
- Brochures, E-books and other marketing materials
- Videos
- Audio and Podcasts
- Interviews
- Published Books
- Magazines
If you would like to learn more about how you can grow your business with Smart Marketing and want to set up your Sales Process you can request a consultation with Torie Mathis, Founder + Creative Director at Lake Shark Media here.
LEARN MORE ABOUT BUILDING AUTHORITY
Why Staying Small is SMART Business
When I started my business I thought BIG meant successful. I tried everything I could to look as big as possible as quickly as possible.
No More “I Hate Mondays” – It’s Time To Make Change
If you hate Mondays, or long for the weekend week after week, you’ve got to make some changes. No more I hate Mondays.
Benefits and Trials of Working From Home with Kids
Here are their tips for working from home with kids.
We have 20+ combined years of experience with work from home jobs.
Say “NO” More and Take Your Time Back
Torie & Sean discuss biggest time sucks in their business, how you can avoid them, be more productive, and get yourself back on track.
I Can’t Believe My Client Asked Me This!?!
In the episode, Sean and I laugh about some of the crazy requests we’ve got over the years. If you’re a small business owner, this episode will help you work with your marketing person much better.
How to Make Decisions Faster & Better
Torie Mathis & her cohost Sean go over their decision-making process & talk about how to make better decisions & how to make decisions faster.
4 Keys to Successful Facebook Ads + Biggest Mistakes to Avoid
Facebook ads can be your business’s biggest return on marketing investment – BUT a couple of small mistakes could have you throwing your money away.
Never Start From Zero – Be More Productive + Creative – Steal like an Artist
If you learn how to be more productive, save time, be more creative and learn how to steal like an artist (ethically) you’ll love this episode.
Unsubscribes, Unopens, and Spam Complaints, Oh My! – Email Marketing Strategy Gone Wrong
Email marketing is the best strategy for creating relationships that lead to sales. Don’t worry about unsubscribes, unopened emails, & spam complaints.
Jump on the Bandwagon – Dig Into Digital Marketing
Most small businesses now at least have a website up, but many are still not “all-in” when it comes to digital marketing. This is a huge missed opportunity.
SMART MARKETING
Sales Process | Message | Authority Building | Relationship Creation | Traffic
How to get you and your business from where you are to where to want to be.
Hi! I'm Torie!
From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.
Through courses, books, speaking, workshops, articles and done-for-you services I can help YOU can get to where you want to go.
You can create a business
and life you love.
I'm so dedicated to YOUR success that I publish a magazine about it. Subscribe for FREE today and learn how you can be SMART AF when growing your business.