SMART MARKETING
Sales Process | Message | Authority Building | Relationship Creation | Traffic
How to get you and your business from where you are to where to want to be.
THE KEYS TO SMART MARKETING - Authority
Customers want to do business with those they know, like and trust. The best way to begin that process and show prospects that you can help them is to showcase your authority.HOW AND WHY DO YOU WANT TO BUILD AUTHORITY WITH YOUR PROSPECTS?
Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects. This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant.
Creating Authority includes:
- Branding
- Website
- Social Media
- Brochures, E-books and other marketing materials
- Videos
- Audio and Podcasts
- Interviews
- Published Books
- Magazines
If you would like to learn more about how you can grow your business with Smart Marketing and want to set up your Sales Process you can request a consultation with Torie Mathis, Founder + Creative Director at Lake Shark Media here.
LEARN MORE ABOUT BUILDING AUTHORITY
Pony-O: The Fortune is in the Follow Up
After thousands of purchases, most fall into the mediocre category, several into awful, and a few stand apart in a category all their own. It’s all about the follow-up.
Expectations vs Reality: How Much Time Is It REALLY Going To Take?
In this episode, Torie Mathis and her cohost Sean, reveal secrets to reaching goals, staying motivated, and what you must change to get what you want. Whether it’s getting buff or building a biz, it’s a marathon, baby, and you gotta be in it for the long haul.
Business on the Edge: Ignoring the Feedback Loop
In this episode, Torie Mathis and her cohost Sean talk about how to open your eyes to the feedback loop built into today’s business environment. The information is there, you just have to take action.
Beyond Testimonials: 6 Social Proof Strategies to Gain More Trust
In this episode, Torie Mathis and her cohost Sean go over six social proof strategies, beyond your everyday testimonials, that will make your business look honest, reputable, and trustworthy.
The Holy Grail of Local Business Marketing
In this episode, Torie Mathis and her cohost Sean go over the one place too many business owners are overlooking online as they spend too much time and effort in the wrong place. Find out how you’re missing out on hundreds if not thousands of new eyes on your business every month for free.
The Quickest Way to Run Off Your Happy Customers
In this episode, Torie Mathis and her cohost Sean, talk about how to stop driving your happy customers away and how you can do to create loyal, happy, raving fans that stay, buy more and refer you any chance they get without you having to discount, lose money or pathetically beg.
The #1 Reason You Won’t Reach Your Goals
Torie Mathis and her cohost Sean talk about how to move beyond just a good idea to actually making things happen and reach your goals.
The Simple, Easy Way To Get Started Video Marketing
If it’s one form of digital marketing that will transform your business and boost your reach like nonother, it’s video marketing.
Stop Being Robin And Start Being Batman – How to Grow Your Business
In this episode, we talk about how to step into the CEO role of your business, so you can actually grow and not just “get stuff done.”
How To Improve Your Website: Increase Traffic + Get More Leads
Do you want to improve your website traffic and sales? Here are 7 actionable steps to improve your website, get better traffic and conversions on your website.
SMART MARKETING
Sales Process | Message | Authority Building | Relationship Creation | Traffic
How to get you and your business from where you are to where to want to be.
SMART AF SHOW
Where underdog entrepreneurs go to get SMART AF about growing their business without wasting time, money, or sanity hosted by Torie Mathis.
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