Smart AF Quiz Welcome to your Smart AF Quiz How does your SALES PROCESS stack up?Before you can sell anything online or in-person you need to define your sales process. This starts with the first time a prospect discovers your business and continues through to purchasing your services and products. But it doesn’t stop there. It costs less to keep a current customer than it does to acquire a new one; so the plan is to keep your current customers happy and continuing to purchase from you time and time again and refer you, while still attracting new customers. Have you defined your sales process and created the assets it takes to turn browsers into buyers and buyers into repeat buyers and brand advocates?Check Each One You Have Documented Sales Process On-boarding sequence for new clients Upsell, downsell and cross sell for all products Packaged products (service or product bundle) Automation (where applicable) Follow up process for sales Customer retention program Call to Action on all assets (web + social + print) Automated scheduling process Automated appointment reminders Automated testimonial request Email list segmentation based on purchases How does your MESSAGE stack up?How you position yourself in the market will determine how successful you are to getting sales, customers and more opportunities. Your message will either set you apart from your competition or bury you in a sea of similar, boring and repetitive. So how do you stand out and increase sales? You use Persuasive Marketing in your message. Persuasion Marketing is simply organizing your message so you can present compelling information about your products and services that will persuade your prospects to take a specific action. Your messaging should inform and persuade your prospects. With Persuasion Marketing, you strive to be successful in addressing the wants and needs of all prospects in such a way that you continue to move them through their various stages of decision-making.Check Each One You Have Market Dominating Position for Business Unique Sales Position for each product Elevator speech memorized Engaging website copy that drives sales Social Media messaging is on target Calls to Action throughout all marketing assets All copy is customer driven (you vs. I/we) Product copy creates extraordinary value Messaging is emotionally compelling Copy relates to wants not needs Business cards offer value not just information All marketing educates, entertains or engages How does your AUTHORITY stack up?Customers want to do business with those they know, like and trust. The best way to begin that process and show prospects that you can help them is to showcase your authority. Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects. This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant... Check Each One You Have Website copy creates trust and authority Social media creates trust and authority Branding is professional and trustworthy All information is consistent and accurate Brochures, ebooks, & materials build authority Testimonials are used to build trust Business is featured in articles, news, interviews Book, magazine or podcast showcase expertise Certifications, awards, & licenses are showcased Identity and branding is consistent Digital assets & social media are updated Videos are used to showcase expertise How does your RELATIONSHIP BUILDING stack up?When a customer first finds your business, whether it be online, in person or by referral they are likely not to be ready to commit yet. This is where the Smart Marketing principle of Relationship Building comes into play. By offering prospects a way to connect with you, in a nonthreatening, easy way you can open the door to them getting to know, like, and trust you. As you nurture the relationship with them, they are more likely to do business with you. Relationship Building is also beneficial for current customers as it makes them more likely to not only buy from you again but to refer you to friends, family, and colleagues, as well.Check Each One You Have Email list for clients and potential clients Lead magnets in exchange for email Lead magnet on all marketing materials Email to list at least once a month Social media updates daily for know/like/trust Video and audio are used to build know/like/trust Educational materials provided for prospects Articles on website answer common questions Reviews and comments are all timely answered Relationship building is automated (where possible) Pictures of office, staff and owners are used often Origin story, bios, personal tidbits are used to show you are real people How does your TRAFFIC stack up?Unfortunately, Traffic is the principle of Smart Marketing that most business owners start with or spend time and money on exclusively. However, without having a system set up to manage your traffic, you may be flushing your money down the drain. Traffic is the last part of the Smart Marketing process, and when you have the other key elements in place it is what allows you to scale your business and grow beyond your wildest dreams. Traffic can be paid, organic and joint venture/partner/affiliate based and actually works best as a bit of all three. Traffic is where the rubber meets the road and your business begins to feel good.Check Each One You Have Analytics are present on website and reviewed Social media analytics are reviewed SEO is set up on website properly Ongoing SEO efforts are at least monthly Google, social, industry pages set up + updated Facebook pixel is installed on all assets Content Marketing used to drive traffic Social Media posts direct users to website/landing pages Email list has steady growth Paid advertisements point to specific offers (not general) Networking events equal new clients or joint ventures Joint ventures make up many new clients Referral and/or affiliate programs set up and used Time is Up!
