Smart AF Quiz

Before you can sell anything online or in-person you need to define your sales process. This starts with the first time a prospect discovers your business and continues through to purchasing your services and products. But it doesn’t stop there.

It costs less to keep a current customer than it does to acquire a new one; so the plan is to keep your current customers happy and continuing to purchase from you time and time again and refer you, while still attracting new customers.

Have you defined your sales process and created the assets it takes to turn browsers into buyers and buyers into repeat buyers and brand advocates?

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How you position yourself in the market will determine how successful you are to getting sales, customers and more opportunities.

Your message will either set you apart from your competition or bury you in a sea of similar, boring and repetitive. So how do you stand out and increase sales? You use Persuasive Marketing in your message.

Persuasion Marketing is simply organizing your message so you can present compelling information about your products and services that will persuade your prospects to take a specific action. Your messaging should inform and persuade your prospects. With Persuasion Marketing, you strive to be successful in addressing the wants and needs of all prospects in such a way that you continue to move them through their various stages of decision-making.

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Customers want to do business with those they know, like and trust. The best way to begin that process and show prospects that you can help them is to showcase your authority.

Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects. This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant...

When a customer first finds your business, whether it be online, in person or by referral they are likely not to be ready to commit yet.

This is where the Smart Marketing principle of Relationship Building comes into play. By offering prospects a way to connect with you, in a nonthreatening, easy way you can open the door to them getting to know, like, and trust you. As you nurture the relationship with them, they are more likely to do business with you.

Relationship Building is also beneficial for current customers as it makes them more likely to not only buy from you again but to refer you to friends, family, and colleagues, as well.

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Unfortunately, Traffic is the principle of Smart Marketing that most business owners start with or spend time and money on exclusively.

However, without having a system set up to manage your traffic, you may be flushing your money down the drain. Traffic is the last part of the Smart Marketing process, and when you have the other key elements in place it is what allows you to scale your business and grow beyond your wildest dreams.

Traffic can be paid, organic and joint venture/partner/affiliate based and actually works best as a bit of all three. Traffic is where the rubber meets the road and your business begins to feel good.

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