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The Surprising Reasons Why Your Marketing Isn’t Working – Marketing Tips
Are you tired of putting in endless hours and effort into your marketing strategies yet still not seeing results?
Do you feel like your message is getting lost in the crowded market space?
I’m Torie Mathis, marketing agency CEO and digital marketing coach at the Smart Arsenal, and I’m going to show you how to make a few small changes that will turn your audience into paying customers.
Say goodbye to frustration and hello to increased sales with these proven tactics.
Get ready to take your marketing game to the next level!
Your message needs to be simple, clear, and get straight to the point. People’s attention span is limited, and if there’s too much clutter in your message, it’ll just get lost.
Make sure to view your marketing message from your customer’s point of view, and keep it focused on the main benefit they’ll get from using your product. Ask yourself:
What makes your product or service better? Use that as the core of your content and make sure it’s immediately obvious to anyone who encounters it.
Trying To Reach Everyone
It’s tempting to try to appeal to everyone with your marketing message, but this usually backfires. Your message will be stronger if it’s specific and only appeals to those who truly need what you have to offer.
Know your target audience, what they want, and what problems your product solves for them. Speak directly to them and make sure your message resonates with them.
Features vs Benefits And Value
When you only focus on the features of your product, you may leave your customers wondering what makes your product unique and what they can expect to receive from it.
By highlighting the benefits of your product and how they add value to your customers’ lives, you can differentiate yourself from your competitors and give your customers a clear understanding of what to expect.
Your Message Doesn’t Have A Call-To-Action
Your marketing message needs to tell people what you want them to do next. If. You don’t tell them what to do, chances are they will do nothing at all. So tell them what you want them to do.
This could be to buy your product, sign up for a newsletter, or follow you on social media. Make sure your marketing includes a clear call-to-action.
Your Message Doesn’t Reflect Your Brand
Your brand and your marketing message need to be in alignment. If your message doesn’t reflect your brand, people will be confused and won’t know what to expect from you.
Make sure your message reflects your brand’s values, mission, and personality. This is a quick way to get your audience to know, like, and trust you.
So those are the five most common reasons why marketing messages might not be working.
To get started fixing your message, focus on one product or service you’re currently promoting and see if your message is clear, specific, has a call-to-action, and reflects your brand.
Then, get feedback from others to see if they agree.
If you want more help getting smart with your marketing, subscribe and get weekly videos on SMART marketing.
You can also check out toriemathis.com for more free resources, tools, and courses to create marketing that get results.
About Digital Marketing Expert Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.
What do you think? Let's talk! Leave a comment.
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Hi! I'm Torie!
I help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
Get Smart AF
DELIVERED TO YOUR INBOX
from your Digital Marketing Coach Torie Mathis!
Let's get SMART!
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