Authority Training

“I Got You”

Inside the Smart Arsenal we dive deep into the exact steps to creating your SMART Marketing system. One of the most powerful steps to your authority is creating content I call “I got you” content.

I want to give you a peek and a head start on getting SMART with your marketing.

When most people find your website, they are going to be in research mode. It’s important that you meet them where they are at, and give them answers to the specific problems they are looking for.

If you don’t provide information to help them make a decision on a solution or answer questions that they have they will just go somewhere else.

When someone comes to your website, are you meeting them where they are at? Will they feel like you “get them”?


1. Go through the related courses and resources below

2. Go back to your sales process document and look at what happens when someone comes to your website. Are you meeting them where they are at? Are you addressing their questions? Are you speaking to their problems?

3. Download the “Authority I Got You” document and begin to fill it out

4. Use your list (and keep adding to it) to map out your sales process. What blog post can you write? What video can you make? Then WHAT ACTION do you want them to take once they see it?

5. Repeat this process for each item. Do multiple posts, blog articles, and videos on popular items to increase your chance of your ideal client finding it. Are you using their words? Are you meeting them in research mode? Are you giving them a specific call to action?

⚡️ Blogging 101

⚡️ Magnetic Content

⚡️WATCH: Calls to Action

⚡️WATCH: Blogging is Dead (JK it’s alive and well)

⚡️WATCH: Explode Your Online Visibility with 1 Easy Tactic


Want more?

To get access to all of the SMART marketing training including all digital marketing courses, join the Smart Arsenal Alpha Co. If you want to add done for you templates worth over $10k join the Smart Arsenal Bravo Co. If you want a more hands on approach, coaching is added to Charlie Company. 

How does Authority fit into your SMART Marketing Strategy?

The SMART Marketing system includes 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

– and together, they create a scalable system to consistently grow your business and help you rise above your competition.

Customers want to do business with those they know, like and trust.

The best way to begin that process and show prospects that you can help them is to showcase your authority.

Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects.

Smart AF Method by Torie Mathis

Is your Marketing SMART? Take the quiz and find out.

Want some Hands-On Help with Building Authority?

Get Expert Coaching in the Smart Arsenal.

The Smart Arsenal gives you access to one-on-one coaching, office hours, your bespoke SMART Marketing Plan, full access to our Smart AF Funnels and website templates, video training, done-for-you resources, calendars, and more.

It’s how to get SMART with your digital marketing.

Learn Digital marketing in the Smart Arsenal with Torie Mathis