Learn Copywriting
The Ultimate Copywriting Course
Copywriting is definitely an art.
In some cases, changing just one word can make the difference between 10 people buying your product… and 1,000 people buying it!
When done right, the words you use on your website, brochures, and even on your social media accounts can mean the difference between being a struggling one-man show and a thriving, profitable business.
But good copywriting is not a just a matter of sitting down and writing. You need to learn the key things to focus on that are proven to get results.
In fact, there are proven formulas that great copywriters rely on for every single piece of copy they create.
I’ve created a course that will teach you step-by-step how to apply the proven tips and formulas of copywriting.
…and you’ll start writing high-converting copy right as you go through the course.
Learn the power of Copywriting to Grow your Business
These proven Copywriting formulas will allow you to easily create messaging that resonates & converts.
.
Imagine instantly being able to connect with customers so they are ready to buy. With Copywriting formulas, you can.
attract
Write marketing messages that attract customers who will value your products and services
more Sales
Get more sales of all of your products and services without having to do more work
trust
Connect with your ideal customers so that they get to know and trust you and are more likely to buy from you
save time
Drastically reduce your marketing time while getting great results
raving fans
Build an engaged community of advocates to spread your message for you
Build an asset
See sales increasing more and more over time as your message get out
Learn Copywriting techniques that will grow your business now and into the future.
“Many business owners think writing just isn’t for them, but the truth is ALL business owners need to be able to write copy. Copy is the words on your website, social media, emails and more…it’s everywhere. And when you know copywriting formulas, you have a proven template for what works. If you’re ready to harness the power of copywriting, then this course is perfect for you. You’ll save time and money and attract more customers with ease. I am here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart!”
Torie Mathis, Your Digital Marketing Coach
Learn the step-by-step process for planning and implementing these proven copywriting formulas in your marketing.
SAVE HOURS TRYING TO FIGURE IT OUT YOURSELF
PROVEN STRATEGIES TO ATTRACT MORE CUSTOMERS
Step-by-step training
DOWNLOADABLE ACTION GUIDE
Course modules will show you the steps to Use Copywriting Techniques the SMART way!
Set your own timeline and take it at your own pace. Make it a 30, 60, or 90-day program.
Does this sound like You?
- Your competition is far ahead of you with a great website, marketing materials, and strong social media posts
- You need to build your email list, but you don’t know what to say to get people to give you their email address
- You know you could get more business, if only you knew how to write a good sales letter or marketing brochure
- Your website and landing pages have great traffic, but very low conversion rates
- Your blog posts, emails, and social media updates never seem to get read
Get the Tools you need every step of the way
PLUS get the downloadable workbook to guide you through the process.
After this course you’ll be able to…
- Understand exactly what copywriting is and how it plays a role in the success of your business
- Identify different ways you can use copywriting RIGHT NOW to improve your business
- Apply the techniques that great copywriters use to improve their conversions
- Use several copywriting formulas that have been proven to convert passive readers to buyers
- Use SEO techniques that will help your writing get found by Google
- Explore 4 companies that are known for their creative and professional copywriting and identify what makes them so successful
- Create your action plan for updating existing copy and creating new copy that converts!
Don’t let Fear stop you from Copywriting – you can do this!
What Makes THIS COURSE So Special?
Not all digital marketing courses are created equally. And this is more than just another course.
SMART
This course is part of the SMART Marketing System so you are not just trying a random tactic.
experience
We teach from our experience in getting results for our business and from our client successes.
Action Plan
You’ll get your own action plan to ensure what you learn fits into a doable plan for ongoing success.
support
Have questions? Get stuck? Need some direction? We’ve got your back with the support you need.
Your ideal customer profile is just one part of your entire Smart Marketing Strategy. Learn exactly how they fit into a sustainable system that will get you results for years to come.
What is the Smart Marketing System
I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals - like you - can have an easy-to-follow blueprint for reaching their business marketing goals. Learn how to build a personal brand without wasting time and money.
What is SMART Marketing?
SMART stands for the 5 marketing pillars:
- Sales Process
- Message
- Authority
- Relationship Building
- Traffic
Together, they create a scalable system to consistently grow your business and help you rise above your competition.
You'll get your own personalized Smart Marketing Action plan so know exactly what to focus on to get the best results for your business right now. It’s important to work smarter, not harder!
have Your Copywriting bringing in More Sales in 30 days or less.
With step-by-step instructions, your Smart Marketing action plan, and valuable resources, you’ll hit the ground running.
Trying to figure out tech tools and marketing strategies and then making them all actually work is a pain, I know.
I spent 15 years figuring it out myself, spending thousands on courses, conferences, training, and books. I’ve wasted time, money, and resources. BUT you don’t have to.
That is why I’ve made it easy with step-by-step, start-to-finish instructions you need to get results fast. So you take less of your time and get more of the results you want.
Stop trying to figure it out alone. Let’s do it together.
– Torie Mathis, your digital marketing coach
Entrepreneur, Best-Selling Author, US Army Veteran
Our promise to you
All our courses are fully guaranteed for your peace of mind and are regularly updated.
- Step-by-step training
- Action Plan included for best results
- Created for entrepreneurs by entrepreneurs
- Part of marketing system, not another random tactic
- A SMART choice for your business
This Course Is Part Of The exclusive SMART marketing system to connect all your digital marketing to grow your business with less stress.
Taking one or two digital marketing courses won't get you where you want to go. You need a system and a strategy that all works together, not just another unconnected tactic. This includes everything from paid ads and Facebook ads to, of course sales funnel health (just to name a few). That's why we put all of our courses under one roof, so you get EXACTLY what you need to be successful.
Why Join the Smart Arsenal
The Smart Arsenal includes the Copywriting 101 Course PLUS the SMART Marketing System that will show you how SEO is just one part of your Smart Marketing System – that connects all parts of your marketing with one goal – your sustained business success.
We don’t want you just to try another tactic that won’t give you results long term. We want you to have a system that works!
Digital Marketing and Personal Branding Online Course work Also Included In Your Smart Arsenal Membership
“Torie Mathis is a master at creating new and different ways to tap into the Digital Marketing space. She is not only a creative thinker, but an innovator as well, and she does it from a position of experience in the trenches… in other words, she’s paid her dues, learned her lessons, tips and tricks, and is consistently evolving her craft to help you get better results! Please allow me to highly recommend Torie Mathis as your “Go To” Digital Marketing Expert in this overcrowded digital world!”
“Torie is the most fun person to work with about digital marketing. She makes it look easy even if it is not… and she makes you come out and shine!”
Frequently Asked Questions
Here are some of the most common questions we get asked.
If you have another question tap here to get in touch.
HOW DO I ACCESS COURSE MATERIALS?
You will get a login to the Smart Arsenal. From there you can access your training 24/7/365 from any device. Easy peasy!
WHAT IF I NEED MORE HELP?
If you need more help we have coaching, critiques, and community in the Smart Arsenal Charlie Company. You’ll get support all through the year with 3 personal calls with your marketing coach, monthly office calls where you can ask questions, have us review or critique your marketing, and community support where you can ask questions 24/7.
DO YOU UPDATE THE COURSE MATERIALS?
Absolutely, when new information or better tactics are available, we go in and sprinkle all the new success tools in the course for you! No extra charge, you get all updates as long as you are a member.
AM I TIED TO A CONTRACT?
All of our programs are one price for the entire year, and you can cancel anytime. If you do not cancel you will be auto-renewed at the same price you signed up for, even if we increase our prices.
CAN I PURCHASED JUST A SINGLE COURSE?
In the past, we sold our courses one by one, but the core of your success is the Smart Marketing System. The Smart Marketing Training, Assessment, and Action Plan will help guide what courses you need to get the results you want. Every business is a little different, and things change – so this way, you have EVERYTHING you need at one affordable price, rather than trying to piece things together or ending up with a missing piece.
We want you to be the most successful with the least amount of work, the least amount of resistance, and the least time spent…the action plan will help you get the most results for the least amount of effort.
We want you to work smart.
CAN I UPGRADE LATER?
Yes, you can upgrade your Smart Arsenal plan at any time.
HOW MUCH TIME WILL THIS TAKE ME?
You get a Smart Marketing Action Plan that will guide you through what you need to get the quickest and best results. You do only the parts of the program your business needs. We are all about working SMART! If you have no marketing set up, it may take you a bit of time to get the basics set up. Otherwise, you can see results in a couple of hours a week.
If you want to shortcut your timeline, join Bravo Company, where you get templates, DFY marketing assets, and prewritten materials, you can use right out of the box.
Want to shortcut even more? Join Charlie Company to get one-on-one planning calls, group coaching, community, critiques, and more.
Who is the Smart Arsenal for?
The Smart Arsenal is for entrepreneurs ready to finally put together a marketing system that works for their business. They want to learn how to set things up the right way, a way that will continue to work for them for years to come. They know the power of digital marketing and automation – they just need to harness it. They are ready to work smarter.
It is not for those looking for one magical secret tool that will solve all their problems or who aren’t willing to put in time or work.
Serious entrepreneurs only.
“Torie is a true professional, top-notch digital marketing person. I cannot recommend her more highly for anyone interested in growing their business.”