Your personal brand shows people who you are; as a person, how unique you are, and what value you offer. Everything from your tagline or mission statement to the color palette on your business card tells people who the person is behind your business, and it helps your customers relate to you. That’s because… 

People follow and trust you, not a business.  

And people will remember YOU before they remember your business.

Personal Branding Course | Torie Mathis

Learn The Power Of Personal Branding To Connect With Your Target Audience And Get More Sales

This is the strategy to grow your reputation as an expert or thought leader and attract new opportunities and new clients. Learn personal branding the right way and you’re sure to engage your target market with the results you need.

Imagine Having A Message That Attracts Your Ideal Customer And Gets You More Sales. With A Personal Brand Course You Can!


Create content (like blog posts) that attracts your target audience, since you’ll know exactly what you want to talk about and how you want to say it 

be consistent

You’ll have guidelines that make it easy to reach out to your customers and leverage the right talking points every time

gain trust

Craft a consistent message to share with people you meet that grows a relationship and gets them to know, like, and trust you

Save time

The parts of your brand pack will contain everything you need so that you can save time and money

be more visible

Boost the visibility of your business, since people will see you as a person and then want to learn about your business

leverage for the future

Leverage your personal brand to build relationships that lead to new opportunities and increased influence

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“Every entrepreneur could benefit from a consistent personal brand so the world can see who they are, what they offer, and why they should hire them. If you’re ready to harness the power of Personal Branding, then this course is perfect for you. You’ll save time and money and attract more customers with ease. I am here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart!”

Torie Mathis, Your Digital Marketing Coach

Learn The Fastest Way to Get Results from Personal Branding


Learn the step-by-step process in our personal brand course for planning and implementing your personal brand.



Step-by-step training


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Course modules will show you the steps to Create a Personal Brand the SMART way!

Set your own timeline and take it at your own pace. Make it a 30, 60, or 90-day program.

Personal Branding Course

Why Do You Need a Personal Brand?

Branding builds trust and credibility with your audience, which is just as critical for you as an individual as it is for a business.

Clarify Your Vision for Your Personal Brand

Being clear about your vision for your brand allows you to better understand the path towards your success.

Define Your Uniqueness & Personal Values

With your uniqueness front and center in your marketing, your target audience can immediately understand how you differ from the competition. You’ll clarify your qualities and values as a foundation to your personal brand.

Craft Your Personal Brand Message

Communicate your uniqueness in a concise way that also conveys the benefits you can offer. Learn how to craft a personal brand message and story that expresses both their personality and value and which resonates with the right people.

Get the Tools you need every step of the way

You’ll also get a downloadable workbook to guide you through the process.

Create Your Brand’s Visual Style

Having a cohesive visual representation of your brand is vital. Develop your brand’s visual look and guidelines so you present a consistent identity that’s immediately recognizable.

Assemble Your Branding Pack

Once you’ve defined the foundation for your personal brand, you need to make sure it’s consistent. In the personal branding course, we’ll create your branding pack to do just that.

Use Social Media to Build Your Personal Brand

Social media is a powerful tool for establishing your personal brand and helping you stand out in your industry. You’ll learn how to create a social media strategy that enhances their personal brand and helps them engage with their audience… without eating up all your time.

And much more

The personal branding course will also teach you how to manage your brand online, choose your communication channels, leverage your network and much more.

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Don’t Let The Tech Stop You From Personal Brand Development – You Can Do This!

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Closeup of MacBook | Torie Mathis

What Makes THIS COURSE So Special?

Not all digital marketing courses are created equally. And this is more than just another course. 


This course is part of the SMART Marketing System so you are not just trying a random tactic.


We teach from our experience in getting results for our business and from our client successes.

Action Plan

You’ll get your own action plan to ensure what you learn fits into a doable plan for ongoing success. From an introduction to personal branding to actionable best practices, our personal branding coursework has it all.


If you have questions or need some direction, we have the support you need to be successful.

Personal Branding is just one part of your entire Smart Marketing Strategy. Learn exactly how they fit into a sustainable system that will get you results for years to come.

What is the Smart Marketing System

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals - like you - can have an easy-to-follow blueprint for reaching their business marketing goals. Learn how to build a personal brand without wasting time and money.

What is SMART Marketing?

SMART stands for the 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

Together, they create a scalable system to consistently grow your business and help you rise above your competition.

Flow Circle Chart

You'll get your own personalized Smart Marketing Action plan so know exactly what to focus on to get the best results for your business right now. It’s important to work smarter, not harder!

You could have a unique personal brand that attracts customers in 30 days or less.

With step-by-step instructions, your Smart Marketing action plan, and valuable resources, you’ll hit the ground running.

Trying to figure out tech tools and marketing strategies and then making them all actually work is a pain, I know.

I spent 15 years figuring it out myself, spending thousands on courses, conferences, personal branding training, and books.

That is why I’ve made it easy with step-by-step, start-to-finish instructions you need to get results fast. So you take less of your time and get more of the results you want with these personal branding tips.

Stop trying to figure out your marketing strategy alone – let’s do it together.

– – Torie Mathis, Your Personal Branding Coach

Entrepreneur, Best-Selling Author, US Army Veteran

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Our promise to you

All our courses are fully guaranteed for your peace of mind and are regularly updated.

  • Step-by-step personal branding training
  • Action Plan included for best results
  • Created for entrepreneurs by entrepreneurs
  • Part of marketing system, not another random tactic
  • A SMART choice for your business

This Course Is Part Of The exclusive SMART marketing system to connect all your digital marketing to grow your business with less stress.

Taking one or two digital marketing courses won't get you where you want to go. You need a system and a strategy that all works together, not just another unconnected tactic. This includes everything from paid ads and Facebook ads to, of course sales funnel health (just to name a few). That's why we put all of our courses under one roof, so you get EXACTLY what you need to be successful.

Activate Your Digital Marketing Arsenal

There are three plans to choose from based on the level of support and DFY options you need. Each plan gives you the keys to at the Smart Marketing Method. They are sure to help you put together a winning SMART Marketing success strategy.

To be successful, you must commit. Choose your plan below:

Why Join the Smart Arsenal

The Smart Arsenal includes the best Personal Branding Course PLUS the SMART Marketing System that will show you how SEO is just one part of your Smart Marketing System – that connects all parts of your marketing with one goal – your sustained business success.

We don’t want you just to try another tactic that won’t give you results long term. We want you to have a system that works!

“If you are looking to remove the stress and frustration in growing your business with the social media madness… you would be well served to reach out to Torie, she gets this playing field and wins.“
Phil Gilkes

“Torie Mathis is a master at creating new and different ways to tap into the Digital Marketing space. She is not only a creative thinker, but an innovator as well, and she does it from a position of experience in the trenches… in other words, she’s paid her dues, learned her lessons, tips and tricks, and is consistently evolving her craft to help you get better results! Please allow me to highly recommend Torie Mathis as your “Go To” Digital Marketing Expert in this overcrowded digital world!”

Tom Kavanaugh

“Torie is the most fun person to work with about digital marketing. She makes it look easy even if it is not… and she makes you come out and shine!”

Katia Di Egidio

Frequently Asked Questions

Here are some of the most common questions we get asked about our coursework and how to build a personal brand


With your login to the Smart Arsenal you can access your training 24/7/365 from any device.


If you need more help we have coaching, critiques, and community in the Smart Arsenal Charlie Company. You’ll get support all through the year with 3 personal calls with your marketing and personal branding coach, monthly office calls where you can ask questions, have us review or critique your marketing, and community support where you can ask questions 24/7.


When new information or better tactics are available, we go in and sprinkle all the new personal branding tips and tools in the course for you! No extra charge, you get all updates as long as you are a member.


All of our programs are one price for the entire year, and you can cancel anytime. If you do not cancel you will be auto-renewed at the same price you signed up for, even if we increase our prices. 


In the past, we sold our courses one by one, but the core of your success is the Smart Marketing System. The Smart Marketing Training, Assessment, and Action Plan will help guide what courses you need to begin creating your own brand. Every business is a little different, and things change – so this way, you have EVERYTHING you need at one affordable price, rather than trying to piece things together or ending up with a missing piece.

We want you to be the most successful with the least amount of work, the least amount of resistance, and the least time spent…the action plan will help you get the most results when creating your own brand for the least amount of effort.


Yes, you can upgrade your Smart Arsenal plan at any time.


You get a Smart Marketing Action Plan that will guide you through what you need to get the quickest and best results. You do only the parts of the program that suit the parts of your brand that will benefit the most. We are all about working SMART!

If you have no marketing set up, it may take you a bit of time to get the personal brand development basics set up. Otherwise, you can see results in a couple of hours a week.

If you want to shortcut your timeline, join Bravo Company, where you get templates, DFY marketing assets, and pre written materials, you can use right out of the box.

If you want to shortcut even more, join Charlie Company to get one-on-one planning calls, group coaching, community, critiques, and more.

If you have another question about our personal branding course collection, tap here to get in touch.

Who is the Smart Arsenal for?

The Smart Arsenal is for any entrepreneur ready to finally put together a marketing system that works for their business. They want to learn how to set things up the right way, a way that will continue to work for them for years to come. They know the power of digital marketing and automation – they just need to harness it. They are ready to work smarter.

It is not for those looking for one magical secret tool that will solve all their problems or who aren’t willing to put in time or work.

Serious entrepreneurs only.

“Torie is a true professional, top-notch digital marketing person. I cannot recommend her more highly for anyone interested in growing their business.”

Scott Lippitt