Message Training

Talk about Them

Inside the Smart Arsenal we dive deep into the exact steps to creating your SMART Marketing system. One of the most powerful steps to your messaging is when you flip the script and starting talking all about THEM.

I want to give you a peek and a head start on getting SMART with your marketing.

This is a tough-love lesson. I know you want to tell everyone how great you are, but at this point, they really do not care.

Right now, they care about themselves. They care about their problems. They care about their pain points.

Not your accolades, certifications, years in business, or anything else about you.

At this point, you need to focus your entire message on THEM.

  • How you can help them.
  • How you understand them.
  • How you can solve their problems.

1. Go through the related courses and resources below

2. Start to review your marketing, your bios, your website – all of it. How can you rephrase to focus your message on them? Start to make changes.

3. Start a swipe file of marketing messages you like so you can get inspiration when you need it


⚡️ Ideal Customer 101 Course

⚡️Marketing Message 101 Course

⚡️ Copy Writing 101 Course


⚡️Watch: What do customers really care about?

⚡️Watch: How to Make Your Marketing More Effective

⚡️Watch: How to FInd Out About Your Ideal Customers

Want more?

To get access to all of the SMART marketing training including all digital marketing courses, join the Smart Arsenal Alpha Co. If you want to add done for you templates worth over $10k join the Smart Arsenal Bravo Co. If you want a more hands on approach, coaching is added to Charlie Company. 

How does Sales Process fit into your SMART Marketing Strategy?

The SMART Marketing system includes 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

– and together, they create a scalable system to consistently grow your business and help you rise above your competition.

Your message will either set you apart from your competition or bury you in a sea of similar, boring and repetitive.

So how do you stand out and increase sales? By saying the right thing, to the right person, at the right time.

Smart AF Method by Torie Mathis

Is your Marketing SMART? Take the quiz and find out.

Want some Hands-On Help with Your Message?

Get Expert Coaching in the Smart Arsenal.

The Smart Arsenal gives you access to one-on-one coaching, office hours, your bespoke SMART Marketing Plan, full access to our Smart AF Funnels and website templates, video training, done-for-you resources, calendars, and more.

It’s how to get SMART with your digital marketing.

Learn Digital marketing in the Smart Arsenal with Torie Mathis