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Beyond Blogging | Content Marketing Resources for Online Success
Is Content really King or is this just a fad?
Everywhere you look you see another blog. It seems these days everyone has one.
And there is a reason. Content creation is the new marketing, and it’s no fad.
Marketing has gone digital, and the internet is the new world wide market place.
You need to belly up and sit down with a few books and get acquainted with the world of content marketing.
This is a good thing. I promise.
There has never been an easier way to reach your customers before – to make this kind of impact on your reputation and your bottom line for little to no cost.
It ‘s an amazing time. So jump on the wagon with me, I have gathered an awesome collection of content creation and marketing books for you.
Content creation & marketing books
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark Schaefer and Stanford Smith
This was an easy to read practical guide on how to start and grow your blog. This is a great step-by-step for the blogging beginner.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley
This book focuses not only on creating great content but creating the right content for you. No matter what your experience level this book will up your customer engagement online.
Content Strategy for the Web by Christina Halvorson Better content means better business. Is your content full of potential, but you’re not sure where to start? How can you realize the value of content while planning for its long-term success? Learn the ins and outs of Content Strategy for the Web.
Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing by Arnie Kuenn
You could read dozens of books on marketing, but this is the one you will keep coming back to. Not only does he go through the strategies to market and promote your business online, but he gives you the step-by-step methods to make it work.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Great book for any size business, with a step by step action plan to harness “new media.” This book will last on your shelf as a handy reference guide. Be sure to pick up the newest edition, as times they are a changing.
Clout: The Art and Science of Influential Web Content (Voices That Matter) by Colleen Jones
Clout dives into the phycological, philosophical and scientific reasons that content truly is the best way to engage your audience. Content is not just a ploy to trick your customers but a way to truly provide more value to your customers.
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden
Lee dives into the “why” of content creation and gives you a great grasp on how this all fits the typical small business. Great case studies free of jargon help you understand and clear action steps provide guidance on what to do when.
Go grab one of these books and come back and share one tip that you can put to use right now.
And if you don’t have time right now to read one of these, go to audible.com and get the audio version. Listen to it in your car, while cleaning the house or doing yard work. You have time, you just have to use it more productively.