small business email marketing
Learn Email Marketing
So you’re ready to get started and learn email marketing for your small business, or maybe you’re just email-curious… either way you’re in the right place. Now is a great time to use email marketing to grow your business, so let’s get started.
Email Marketing 101
Stop hustling for new customers and put your growth on autopilot! Get the easy-to-follow, step-by-step process for attracting your ideal customer 24/7. This is a good email marketing course for beginners to set up your email marketing strategy. This video course will get you started on your first 1k subscribers.
Lead Magnet Mastery
Email marketing is one of the easiest, hands-off ways to attract new clients and customers on autopilot. But there are a lot of moving parts that confuse people. But how do you get people to sign up for your list? That’s where List Building Lead Magnets 101 comes in. Learn at your own pace with video content.
Autoresponder Emails That Convert
For email marketing, your best friend and most essential tool is automation. It allows you to collect email addresses and then send out effective emails to your list. Your autoresponder emails sell for you even while you’re busy with other things.
Marketing Message Mastery
Your marketing message is at the heart of all your marketing. Imagine that you’re the one your audience feel a connection with. Picture yourself knowing exactly what to say whenever you’re creating new marketing content.
In Marketing Message 101, you’ll learn through video content on how to craft messaging to grow your business and creates long last customers.
Supercharged Content Upgrades
Let's grow your list by supercharging your blog with amazing content upgrades created for your ideal customer.
In Supercharged Content Upgrades, we'll dive into the step-by-step process of creating content upgrades that will attract the people who will be most interested in buying your products and services.
Create Magnetic Content
Magnetic content is content that attracts and draws in your ideal customer. It makes you more visible to your audience and helps ignite a connection.
In Create Magnetic Content, we dive into how to create the type of content that truly engages your IDEAL customer and keeps them coming back for more.
“If you’re ready to get serious learning email marketing then you’re in the right place. I’ve built enormous email lists for clients big and small and truly believe in the value of an email list for ANY BUSINESS. That is why I am here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s learn email marketing.“
Torie Mathis
Your Email Marketing Coach
There’s definitely a right and wrong way to grow your list.
The right way includes identifying who you want to attract, putting in place all the pieces needed to get them subscribed (on autopilot), sending welcomed emails to those that want to hear more, and leveraging your list to supercharge your success.
The wrong way is paved with scammy marketing, spam emails no one asked for (that break the law – yes, we’re talking jail time), and wasting time, money, and effort sending the wrong emails to the wrong people.
It’s time to work smarter. And not get locked up in the clink.
To be successful at email marketing you need to:
Learn How to Set Your List Building Goals
When you set realistic goals for your list-building, you can make steady progress towards growing a targeted list that grows your business.
To stay accountable and make email marketing a regular activity for your small business, it’s important you understand how the process works, assess your current email standings, and set some goals.
You need to be realistic in your marketing goals, otherwise, you’ll get discouraged and give up before you really get started. Building an email list requires focus, determination, and consistency if you want to succeed
You’ll need to know some key factors like:
- What makes your list valuable?
- How much time will it take to build your list?
- Why do you want an email list?
The best email marketing training courses to create an high-coverting opt-in page
Email List 101 Course
Great for email marketing basics
Learn How to Reach Your Ideal Email Subscriber
When you define your ideal customer you can create the most relevant and valuable content to engage subscribers.
Connect with your ideal customer
To be effective with email marketing, you need to identify the people you can help best with your product or service.
By identifying your target audience, you can market in a way that allows you to attract customers to come to you, rather than you having to search for them.
Connecting with your audience is simpler when you can relate to their problems, speak in a way that resonates with them, and provide solutions that make their lives easier.
Your email marketing strategy is a waste if you aren’t being specific about your ideal client.
The best email marketing course to connect with your ideal customer
Email List 101 Course
Great for email marketing beginners
Lead Magnet Mastery Course
Focus on effective lead magnet creation
Learn to Automate with an Email Marketing Platform
Email Automation should be part of your email marketing strategy.
Why use email automation
One of the biggest benefits of using an email marketing platform is that you can take advantage of automation.
This means you only have to create the opt-in page, welcome emails, and email series once and set it to send on autopilot. This lays the groundwork for you to build a relationship with your subscribers and make sales later, without having to do all the heavy lifting. You can automate all your email marketing campaigns just like the big guys.
The best email marketing courses to learn about email automation
Email List 101 Course
Lead Magnet Mastery Course
Focus on effective lead magnet creation
Awesome Autoresponder Emails Course
Learn to write autoresponders that convert
Learn How to Create an Enticing Lead Magnet
Motivate your ideal customer to sign up for their list by offering a valuable gift that solves one specific challenge
Why Create a Lead Magnet?
In order to get people to share their contact information with you and join your email list, you need to entice them with a lead magnet. A lead magnet is free content you’ve created that gives your audience a bit of your expertise in exchange for their email address.
While simply asking people to give up their contact information may have worked in the past, it rarely does nowadays. You’ll see much better results if you offer something of value in exchange for their email address.
The best email marketing course to create an effective lead magnet
Lead Magnet Mastery Course
Focus on effective lead magnet creation
Email List 101 Course
Great for email marketing beginners
Learn How To Create A High-Converting Opt-in Page
An Opt-in Page is a crucial part of your email marketing system and the first step to turning browsers into buyers.
An Opt-in page is the gateway to your email list building efforts
An opt-in page focuses on one purpose: promoting your lead magnet. It encourages people to take action, and is used to entice people to provide their email address and other information in exchange for your free offer.
Your page should turn visitors into subscribers, and as many as possible into customers one day. This is known as a ‘high-converting’ opt-in page.
The best email marketing training courses to create an high-coverting opt-in page
Email List 101 Course
Great for email marketing beginners
Lead Magnet Mastery Course
Focus on effective lead magnet creation
Learn How to Use Relevant Content to Nurture Relationships
Nurture your subscriber relationships to build a community of people who will be interested in receiving your offers.
Turn Your Subscribers Into Buyers
Another reason why email marketing is important is you can turn your subscribers into buyers on autopilot.
Once people have started joining your email list, you need to nurture your relationship with them to keep them on your list and convert them to buyers and raving fans.
The best email marketing course to turn subscribers into buyers
Email List 101 Course
Learn the fundamentals of email marketing
Lead Magnet Mastery Course
Focus on effective lead magnet creation
Awesome Autoresponder Emails Course
Learn to write autoresponders that convert
Get Steady Traffic To Your Opt-In Page
When you use a variety of methods for attracting people to your email opt-in, you can keep building your list consistently.
How do you get people to your opt-in page?
Getting steady traffic to your opt-in page isn’t a case of “if you build it, they will come.” It takes time, effort, and following some key strategies to grow your list of subscribers.
There are dozens of other tactics you can use, and many of them are free. But you don’t have to do all of them. Focus on one strategy at a time so you can put forth your best effort to drive traffic consistently.
The best email marketing training courses to promote your opt-in page
Email List 101 Course
Great for learning email marketing basics
Lead Magnet Mastery Course
Focus on effective lead magnet creation
Content Upgrades Course
Supercharge list building with content upgrades
Do you want to learn more about how to build a valuable email list?
Are you ready to start attracting clients to you, rather than having to go out and search for them?
Do you want to take the first steps that will lead you to have paying clients?
Trying to figure out all these tech tools, Email marketing strategies, and then making them all actually work is a pain, I know.
I’ve spent years figuring it all out myself, spending thousands on courses, conferences, training, and books. I’ve wasted time, money, and resources. BUT you don’t have to.
That is why we’ve made it easy to have everything ready to go in the quickest way possible and give you the step-by-step, start-to-finish instructions you need and you can learn at your own pace with an online course and unlimited access.
You take less of your time and get more of the results you want.
Best Email Marketing Courses – How to Learn Email Marketing
Email Marketing 101
Stop hustling for new customers and put your growth on autopilot! Get the easy-to-follow, step-by-step process for attracting your ideal customer 24/7. This is a good email marketing course for beginners to set up your email marketing strategy. This video course will get you started on your first 1k subscribers.
Lead Magnet Mastery
Email marketing is one of the easiest, hands-off ways to attract new clients and customers on autopilot. But there are a lot of moving parts that confuse people. But how do you get people to sign up for your list? That’s where List Building Lead Magnets 101 comes in. Learn at your own pace with video content.
Autoresponder Emails That Convert
For email marketing, your best friend and most essential tool is automation. It allows you to collect email addresses and then send out effective emails to your list. Your autoresponder emails sell for you even while you’re busy with other things.
Marketing Message Mastery
Your marketing message is at the heart of all your marketing. Imagine that you’re the one your audience feel a connection with. Picture yourself knowing exactly what to say whenever you’re creating new marketing content.
In Marketing Message 101, you’ll learn through video content on how to craft messaging to grow your business and creates long last customers.
Supercharged Content Upgrades
Let's grow your list by supercharging your blog with amazing content upgrades created for your ideal customer.
In Supercharged Content Upgrades, we'll dive into the step-by-step process of creating content upgrades that will attract the people who will be most interested in buying your products and services.
Create Magnetic Content
Magnetic content is content that attracts and draws in your ideal customer. It makes you more visible to your audience and helps ignite a connection.
In Create Magnetic Content, we dive into how to create the type of content that truly engages your IDEAL customer and keeps them coming back for more.
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Let's launch your business smart!
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In SEO 101 you'll learn SEO fundaments, how search engines work, the main Google ranking factors, and how to get your website to show up for searchers. Also learn how to boost your content visibility online.
So what’s the big deal about learning email marketing strategy?
I’m glad you asked. Maybe you’re doubting the power of email in today’s social-driven world…or maybe you’ve tried email marketing and had too many unsubscribes or little response. I hear you, and I’ve been there. I tried and failed big time. And I can tell you from experience that the “HOW YOU BUILT IT” is the most important and sometimes overlooked part. Watch below: