small business email marketing

Learn Email Marketing

So you’re ready to get started and learn email marketing for your small business, or maybe you’re just email-curious… either way you’re in the right place. Now is a great time to use email marketing to grow your business, so let’s get started.

Email Marketing Courses

Learn marketing messaging
Supercharged Content Upgrades
AutoReponder Emails
magnetic content course

Why Email Marketing?

You may be thinking, why should I bother learning email marketing strategies when I can reach my clients on social media? Or maybe you think email marketing is too expensive or just for big businesses.

Person typing on a MacBook Pro

Why use email marketing

You know, email really is pretty amazing. Though it’s been used widely for well over 25 years, it continues to be one of the most powerful marketing tools ever. 

Email may not be as “sexy” as newer digital marketing techniques, like social media marketing and push notifications, but it continues to be incredibly effective at converting people into paying customers. More effective than other methods by far.

Why email marketing is effective

Unlike social platforms, you can accurately measure email ROI. For every dollar you spend on email marketing, you can expect to get $44 in return (4,400% ROI!)

And 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. And with 4.3 Billion people using email, that is half the planet. Crazy right?

Is email more effective than social media marketing?

With all the talk about the power of social media marketing, it’s easy to forget just how effective email is when it comes to building your small business. 

But the truth is that email remains one of the most effective marketing tools out there. We may ignore all the notifications from Facebook, and we may screen every phone call, but we still pay quite a bit of attention to our inbox.  Check out these stats from Opt-in Monster:

58% of users check their email first thing in the morning compared to 14% checking social media (usually Instagram).

60% of people subscribe to a brand’s email list to receive promotional messages compared to 20% who will follow brands on social media to get deals.

Email reaches about 85% of the people you send it to (this is called the inbox placement rate) and has an open rate of almost 23%. Social Media reach is .58%

44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook for a deal.

That means, if you can get permission to someone’s inbox, then you gain access to their attention. Can you think of something more important than that?

Why Email Marketing is Important

Email marketing is not just for digital marketers or those with an email marketing certification. No way! It’s for every business owner. With a targeted email list you have a direct line of communication with each of your followers, allowing you to:

Build Relationships

Nurture relationships that convert your subscribers to buyers

Help More People

Help your audience get the best results from their purchases

Showcase Your Expertise

Share information that demonstrates the value you offer at the right time

Have Loyal Customers

Grow a loyal base of followers who buy from you again and again

Build Trust

Recommend relevant products and services to people who trust you

Growth On Autopilot

Using the right tools most of your email marketing strategies are automatic

Torie Mathis

“If you’re ready to get serious learning email marketing then you’re in the right place. I’ve built enormous email lists for clients big and small and truly believe in the value of an email list for ANY BUSINESS. That is why I am here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s learn email marketing.

Torie Mathis
Your Email Marketing Coach

get started with email marketing

There’s definitely a right and wrong way to grow your list.

The right way includes identifying who you want to attract, putting in place all the pieces needed to get them subscribed (on autopilot), sending welcomed emails to those that want to hear more, and leveraging your list to supercharge your success. 

The wrong way is paved with scammy marketing, spam emails no one asked for (that break the law – yes, we’re talking jail time), and wasting time, money, and effort sending the wrong emails to the wrong people.

It’s time to work smarter. And not get locked up in the clink.

Person learning email marketing from Torie Mathis

To be successful at email marketing you need to:

Learn How to Set Your List Building Goals

When you set realistic goals for your list-building, you can make steady progress towards growing a targeted list that grows your business. 

Person stepping on a arrow that says "your goal"

To stay accountable and make email marketing a regular activity for your small business, it’s important you understand how the process works, assess your current email standings, and set some goals.

You need to be realistic in your marketing goals, otherwise, you’ll get discouraged and give up before you really get started. Building an email list requires focus, determination, and consistency if you want to succeed

You’ll need to know some key factors like: 

  • What makes your list valuable? 
  • How much time will it take to build your list? 
  • Why do you want an email list? 

The best email marketing training courses to create an high-coverting opt-in page

Email List 101 Course

Great for email marketing basics

Learn How to Reach Your Ideal Email Subscriber

When you define your ideal customer you can create the most relevant and valuable content to engage subscribers.  

Connect with your ideal customer

To be effective with email marketing, you need to identify the people you can help best with your product or service. 

By identifying your target audience, you can market in a way that allows you to attract customers to come to you, rather than you having to search for them.

Connecting with your audience is simpler when you can relate to their problems, speak in a way that resonates with them, and provide solutions that make their lives easier.

Your email marketing strategy is a waste if you aren’t being specific about your ideal client.

The best email marketing course to connect with your ideal customer

Email List 101 Course

Great for email marketing beginners

Lead Magnet Mastery Course

Focus on effective lead magnet creation

Paper with a smiley face on it and five stars

Learn to Automate with an Email Marketing Platform

Email Automation should be part of your email marketing strategy.

Person typing on a MacBook Pro

Why use email automation

One of the biggest benefits of using an email marketing platform is that you can take advantage of automation.

This means you only have to create the opt-in page, welcome emails, and email series once and set it to send on autopilot. This lays the groundwork for you to build a relationship with your subscribers and make sales later, without having to do all the heavy lifting. You can automate all your email marketing campaigns just like the big guys.

The best email marketing courses to learn about email automation

Email List 101 Course

Great for learning email marketing essentials

Lead Magnet Mastery Course

Focus on effective lead magnet creation

Awesome Autoresponder Emails Course

Learn to write autoresponders that convert

Learn How to Create an Enticing Lead Magnet

Motivate your ideal customer to sign up for their list by offering a valuable gift that solves one specific challenge

Why Create a Lead Magnet?

In order to get people to share their contact information with you and join your email list, you need to entice them with a lead magnet. A lead magnet is free content you’ve created that gives your audience a bit of your expertise in exchange for their email address.

While simply asking people to give up their contact information may have worked in the past, it rarely does nowadays. You’ll see much better results if you offer something of value in exchange for their email address.

The best email marketing course to create an effective lead magnet

Lead Magnet Mastery Course

Focus on effective lead magnet creation

Email List 101 Course

Great for email marketing beginners

Person editing their Gmail app on their iPhone

Learn How To Create A High-Converting Opt-in Page

An Opt-in Page is a crucial part of your email marketing system and the first step to turning browsers into buyers.

Backlit keyboard with an "opt-in" button as the focal point

An Opt-in page is the gateway to your email list building efforts

An opt-in page focuses on one purpose: promoting your lead magnet. It encourages people to take action, and is used to entice people to provide their email address and other information in exchange for your free offer.

Your page should turn visitors into subscribers, and as many as possible into customers one day. This is known as a ‘high-converting’ opt-in page.

    The best email marketing training courses to create an high-coverting opt-in page

    Email List 101 Course

    Great for email marketing beginners

    Lead Magnet Mastery Course

    Focus on effective lead magnet creation

    Learn How to Use Relevant Content to Nurture Relationships

    Nurture your subscriber relationships to build a community of people who will be interested in receiving your offers.

    Turn Your Subscribers Into Buyers

    Another reason why email marketing is important is you can turn your subscribers into buyers on autopilot.

    Once people have started joining your email list, you need to nurture your relationship with them to keep them on your list and convert them to buyers and raving fans.

    The best email marketing course to turn subscribers into buyers

    Email List 101 Course

    Learn the fundamentals of email marketing

    Lead Magnet Mastery Course

    Focus on effective lead magnet creation

    Awesome Autoresponder Emails Course

    Learn to write autoresponders that convert

    Person putting hand through a hole holding seven $100 bills

    Get Steady Traffic To Your Opt-In Page

    When you use a variety of methods for attracting people to your email opt-in, you can keep building your list consistently.

    Business person smiling while using tablet

    How do you get people to your opt-in page?

    Getting steady traffic to your opt-in page isn’t a case of “if you build it, they will come.” It takes time, effort, and following some key strategies to grow your list of subscribers.

    There are dozens of other tactics you can use, and many of them are free. But you don’t have to do all of them. Focus on one strategy at a time so you can put forth your best effort to drive traffic consistently.

    The best email marketing training courses to promote your opt-in page

    Email List 101 Course

    Great for learning email marketing basics

    Lead Magnet Mastery Course

    Focus on effective lead magnet creation

    Content Upgrades Course

    Supercharge list building with content upgrades

    Do you want to learn more about how to build a valuable email list?

    Are you ready to start attracting clients to you, rather than having to go out and search for them?
    Do you want to take the first steps that will lead you to have paying clients?

    Trying to figure out all these tech tools, Email marketing strategies, and then making them all actually work is a pain, I know.

    I’ve spent years figuring it all out myself, spending thousands on courses, conferences, training, and books. I’ve wasted time, money, and resources. BUT you don’t have to.

    That is why we’ve made it easy to have everything ready to go in the quickest way possible and give you the step-by-step, start-to-finish instructions you need and you can learn at your own pace with an online course and unlimited access.

    You take less of your time and get more of the results you want.

    Torie Mathis

    Best Email Marketing Courses – How to Learn Email Marketing 

    Build your email list graphic

    Email Marketing 101

    Stop hustling for new customers and put your growth on autopilot! Get the easy-to-follow, step-by-step process for attracting your ideal customer 24/7. This is a good email marketing course for beginners to set up your email marketing strategy. This video course will get you started on your first 1k subscribers.

    Lead magnet graphic

    Lead Magnet Mastery

    Email marketing is one of the easiest, hands-off ways to attract new clients and customers on autopilot. But there are a lot of moving parts that confuse people. But how do you get people to sign up for your list? That’s where List Building Lead Magnets 101 comes in. Learn at your own pace with video content.

    Autoresponder emails graphic

    Autoresponder Emails That Convert

    For email marketing, your best friend and most essential tool is automation. It allows you to collect email addresses and then send out effective emails to your list. Your autoresponder emails sell for you even while you’re busy with other things.

    Marketing message 101 graphic

    Marketing Message Mastery

    Your marketing message is at the heart of all your marketing. Imagine that you’re the one your audience feel a connection with. Picture yourself knowing exactly what to say whenever you’re creating new marketing content.

    In Marketing Message 101, you’ll learn through video content on how to craft messaging to grow your business and creates long last customers.

    Supercharged Content Upgrades

    Supercharged Content Upgrades

    Let's grow your list by supercharging your blog with amazing content upgrades created for your ideal customer.

    In Supercharged Content Upgrades, we'll dive into the step-by-step process of creating content upgrades that will attract the people who will be most interested in buying your products and services.

    magnetic content course

    Create Magnetic Content

    Magnetic content is content that attracts and draws in your ideal customer. It makes you more visible to your audience and helps ignite a connection.

    In Create Magnetic Content, we dive into how to create the type of content that truly engages your IDEAL customer and keeps them coming back for more.


    start your business smart

    Start Your Business Smart

    Finally, make your DREAM business a REALITY. Learn how to pick the business model that makes sense for you, how to determine what to sell, the value of creating a ‘minimum viable product, the essential details that every startup has to pay attention to, the keys to a successful launch, and more.  

    Let's launch your business smart!


    Social Proof Secrets

    Learn how to harness the power of social influence and free social tools to increase your sales and conversions.

    In Social Proof Secrets will we dive into the psychologically proven strategies of social proof and how to move beyond just a testimonial on your website or a review here and there. It's time to supercharge your social proof!

    Learn SEO basics

    SEO 101:Intro to SEO + Keywords

    Whether you hire an SEO company or do your own SEO, as a website owner you need to know the basics. This is a business owner must!

    In SEO 101 you'll learn SEO fundaments, how search engines work, the main Google ranking factors, and how to get your website to show up for searchers. Also learn how to boost your content visibility online.

    So what’s the big deal about learning email marketing strategy?

    I’m glad you asked. Maybe you’re doubting the power of email in today’s social-driven world…or maybe you’ve tried email marketing and had too many unsubscribes or little response. I hear you, and I’ve been there. I tried and failed big time. And I can tell you from experience that the “HOW YOU BUILT IT” is the most important and sometimes overlooked part. Watch below: