Learn SMART Marketing

Sales Process

Before you can sell anything online or in person you need to define your sales process.

This starts with the first time a prospect discovers your business and continues through to purchasing your services and products.

But it doesn’t stop there.

It costs less to keep a current customer than it does to acquire a new one; so the plan is to keep your current customers happy and continue to purchase from you time and time again and refer you, while still attracting new customers.

Your sales process is how you move people from browser to buyer.

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How does your Sales Process stack up? Take the quiz and find out

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Your Sales Process and The Smart Marketing System?

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals – like you – can have an easy-to-follow blueprint for reaching their business marketing goals without wasting time and money.

It means less guess work trying to figure out what to do – there is a purpose for each marketing strategy instead of hoping it works.

What Is SMART Marketing?

SMART stands for the 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

– and together they create a scalable system to consistently grow your business and help you rise above your competition.


Sales Process











Smart marketing connects all of your marketing making it more effective and more fun!

Sales Process Resources

Are you ready to improve your sales process? Get the tools and resources for a highly effective sales process below.

Torie Mathis

“If you’re ready to get serious about getting SMART with your marketing, then you’re in the right place. I’ve helped thousands of business owners improve their sales process and Smart Marketing Strategy. I’m here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s dive into Sales Process.”

Torie Mathis
Your Smart Marketing Coach

Sales Process Tools

Your Sales Funnel

Your sales funnel is one of the most important tools to help you with your online lead generation and sales. This is a MUST to grow your list, automatically walk subscribers through the buyer’s journey, get them to know, like, and trust you, and make sales. All without you lifting a finger – once you get it set up.

Email Marketing Software

Your sales funnel glue is going to be your email marketing software, and if you’re lucky, you find one you like that also takes care of your landing pages too. We like Kartra, but there are others that work great, like Constant Contact. This software is a must for your sales process and relationship.

Your Lead Magnet

Your lead magnet is the gateway to your sales process and the first step to the all too important know, like, and trust we are trying to build with our potential customers. It would be a no-brainer for your customers to sign up and be thrilled that you only gave it to them in exchange for an email.

Sales Process Software and Tools we Use

kartra logo | Torie Mathis

We like Kartra for building out sales funnels, email marketing, e-commerce, marketing automation, CRM and more. Try it for 30 days for a $1 and see what you think.


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Sales Process Articles

 Sales Process Videos

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Sales Process Courses

Want some Hands-On Help with your Sales process?

Get Expert Coaching in the Smart Arsenal.

The Smart Arsenal gives you access to one-on-one coaching, office hours, your bespoke SMART Marketing Plan, full access to our Smart AF Funnels and website templates, video training, done-for-you resources, calendars, and more.

It’s how to get SMART with your digital marketing.

Learn Digital marketing in the Smart Arsenal with Torie Mathis
torie and sean mathis

Is Your Marketing Taking You Away From The Things You Love?

What if you could get amazing results from your marketing without spending more time, more money, AND it was easy and predictable? Sean and I have suffered through it too, and we found the answer...

Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

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