Learn SMART Marketing


Customers want to do business with those they know, like and trust.

The best way to begin that process and show prospects that you can help them is to showcase your authority.

Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects.

This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant.

Your authority allows you to be the obvious choice in a crowded market.

Smart AF Method by Torie Mathis

How does your Authority stack up? Take the quiz and find out

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Your Authority and The Smart Marketing System?

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals – like you – can have an easy-to-follow blueprint for reaching their business marketing goals without wasting time and money.

It means less guess work trying to figure out what to do – there is a purpose for each marketing strategy instead of hoping it works.

What Is SMART Marketing?

SMART stands for the 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

– and together they create a scalable system to consistently grow your business and help you rise above your competition.


Sales Process












Smart marketing connects all of your marketing making it more effective and more fun!

Authority Resources

Are you ready to improve your authority? Get the tools and resources for highly effective authority building below.

Torie Mathis

“If you’re ready to get serious about getting SMART with your marketing, then you’re in the right place. I’ve helped thousands of business owners improve their authority and Smart Marketing Strategy. I’m here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s dive into Sales Process.”

Torie Mathis
Your Smart Marketing Coach

Authority Articles

 Authority Videos

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Authority Building Courses

Want some Hands-On Help with your Authority?

Get Expert Coaching in the Smart Arsenal.

The Smart Arsenal gives you access to one-on-one coaching, office hours, your bespoke SMART Marketing Plan, full access to our Smart AF Funnels and website templates, video training, done-for-you resources, calendars, and more.

It’s how to get SMART with your digital marketing.

Learn Digital marketing in the Smart Arsenal with Torie Mathis

Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

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