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Ep. 72 4 Keys to Successful Facebook Ads + Biggest Mistakes to Avoid

by | Smart AF Show, Tech Tools

facebook ads

4 Keys to Successful Facebook Ads + Biggest Mistakes to Avoid

Facebook ads can be your business’s biggest return on marketing investment – BUT a couple of small mistakes could have you throwing your money away.

After spending a quarter-million dollars on Facebook ads, Torie Mathis and her co-host Sean, go over the exact steps to get successfully started with Facebook Ads and the big Facebook ad mistakes you must avoid. Facebook marketing can work for any business, so let’s get them started with yours. 

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SAF 72

Torie: [00:00:00] We see people with ads all the time, and I feel so bad for people when I see them just throwing away money.Hey, welcome to Smart AF I’m your host Torie Mathis. We’ve got a great show for you today. So let’s get started. Hey guys, what’s up? It’s Torie Mathis. I’m your host. And I’m here with the one and only, founder of Miles Through Time Automotive Museum Sean Mathis.

Sean: [00:00:21] I’m Sean

Torie: [00:00:22] Sean, we talk a lot about how you can get in front of, lots of people and really get the best return on investment.
And, Sean’s got a local business. Sean runs, founder of Miles Through Time Automotive Museum in Clarksville, Georgia. He runs the museum, he runs the marketing for it. And you have said. By far hands down, trying all kinds of different marketing. What is the best return on investment

Sean: [00:00:50] Facebook, which is also Instagram.

Torie: [00:00:53] So Facebook, you guys Facebook, and we hear people all the time, bitch and gripe about Facebook and Facebook ads. I want to talk about Facebook ads and say the Facebook ads don’t work. In fact, we’ve done a episode already about Facebook ads not working and they absolutely do. And so I think it would be really great to go over just like the biggest Facebook ads, mistakes, and just how to get started with Facebook ads because local businesses Service type businesses.
Like I think Facebook ads can work for any business. As long as your business is not super confusing or it’s cannabis or crypto, because Facebook doesn’t like that. But really any business can do so much with Facebook ads. And so I want to start with just some really great ways that you can get started with Facebook ads.
First thing is. Do not just go boost some random post and then tell me that Facebook ads don’t work

Sean: [00:01:54] Is that even technically an ad, a boosted post, because I know it’s changed a bunch of times. And originally it was definitely its own thing. Like it was just a button that they made super easy to click and give Facebook money, but there was nothing behind it.
And I think it’s since it’s now there’s a few more things you can do to a boosted posts, although it’s still not what you should be doing.

Torie: [00:02:19] Right? So if you actually go to the ads manager and you can just go to Facebook and type in ads manager, there are so many options that are available for you. All these tools, all these different placements that you can use for ads, and you lose all of that in boosted posts that make it, that it’s just a very generic way of.
Of doing ads that. A lot of times because of how generic it is, like your, it might not work for you. Like I do not go there. I would never suggest going and boosting a post. So if you type in ads manager, or you go to business.facebook.com, you can get started there. You can set up your account correctly, but you need to run your ads.
From the Facebook ads manager. Then when you start an ad, it’ll give you options on what do you actually want your ad to do? Are you trying to boost conversions? Are you trying to get traffic to your website? There’s all these different options. And then it sets up the entire ad for what you actually want.

Sean: [00:03:16] So if you want more Facebook likes, that’s going to be different than if you want.

Torie: [00:03:23] Go to the website, if you want traffic, right? There’s all these, if you want views on your video, then there’s a video views, Facebook ad. And so it’s actually building it all out based on that first thing that you want, which is what, whatever type of ad that you’re looking for.
If you just boost a post, you’re not really getting all those different options. And so you really want to start off with a good foot forward. And so you want to use the ads manager. I wouldn’t really suggest, like getting if you’re a brand new business and you just need to get a little bit, so you look like you don’t have one person liking your page, like maybe do a Facebook ads liking thing, or get people to like your page.
That’s totally fine. You can do that and get actual, like people that are in your target market to actually like your page. And I think just to get you started, that might be a great place, but otherwise we really want to look at what do you want. Like the first thing that you do before, before you even get into Facebook, you have to decide like what you actually want.
So Sean’s got an ad that he has been running for quite a while and makes a few changes to it here and there. But when, what do you want out of that ad?

Sean: [00:04:27] I want people to know that the museum is even there.

Torie: [00:04:30] Do you want people in Hawaii to know?

Sean: [00:04:32] No.

Torie: [00:04:34] That’s a key, right?

Sean: [00:04:35] Cool. But I’m not spending money for that.
If organically, it reaches Hawaii and somebody happens to be vacationing and in the Atlanta area and they want to go see a car museum, that’s a win. But for me to actually put money behind having people in Hawaii know that Miles Through Time exists. Absolutely burning money in a dumpster.

Torie: [00:04:54] So we don’t want to burn money in a dumpster when it comes to doing ads.
So the first thing you want to know is what do you want? And so for Sean, like just getting people that are in the vicinity of the museum is good enough because. People that are car levelers will make a trip to go to the museum. So that is more of an awareness campaign. You could also do like an engagement campaign.
If you had something that you just wanted people to share it and get your name out there a little bit, but I think that the best type of ad that you can do for your business is to get an. Email, which means that you have to have a great offer to give them so that they exchange whatever your offer is for giving them an email address.
Because once you have an email and once you’ve taken that contact and you’ve taken them off of Facebook, and if you’ve watched any of our episodes or listened to any of our episodes about email marketing, it is the greatest place that you can contact. Anybody, any of your customers, because it’s so hard to get heard on Facebook or on Instagram or wherever it is, you’re trying to reach your customers.
But if you email them like that is a direct contact to them, and they’re more likely to respond more likely to actually see the message that you’re trying to send.

Sean: [00:06:03] And if you do a little bit of research, like no matter what thing it is that you’re into. Good chances are Facebook showing you ads for that thing, right?
Those things that you already have shown some sort of interest in out of curiosity sake, go ahead and click on any one of them. Anyone that’s an ad and pay attention to what’s happening. I almost guarantee you’re going. They’re going to ask for your email. In any of those paid ads, it’s going to be a coupon because chances are it’s, they’re selling you something, whether it’s a restaurant trying to get you to buy a meal or a watch or, exercise, video, like whatever it is they’re asking for your email, they’re paying for ads on Facebook.
And they want your emails still, every single one of them. Go ahead, go on Facebook. When you’re done with this episode and click any one of them, I promise you, it’s going to ask for your email

Torie: [00:06:58] Because that’s a lot of we talk about sales process and that’s part of the beginning sales process. You get their attention and then you can offer them something.
And then once you have that email, then they’re part of your. Full sales process. So I always like joke. Like people are like, ah, I don’t want to go on Facebook. I’m like everybody’s still they’re like, use it for fishing, go on there, fish people out and then bring them to whatever it is that you’re doing.
And if you don’t want to stay there and you don’t want to keep it, keep whatever your business is there at least go fishing and Facebook because the people are there and people respond to ads. All of the time. So I think coming up with some type of offer for whatever it is, your businesses and getting that email from them so that you can continue to market them, introduce them to your business introduce them to your sales process, get them to know and trust you.
And then they’ll buy from you. A lot of people I see when they’re first try to do Facebook ads is that they’re, they just put whatever their thing is, buy my thing. And that’s really a hard sell on Facebook. Just a straight up buy something. It can work. But I think you need a little bit more planning from that.
I think a lot of people are very successful at fishing for the email and then selling it.

Sean: [00:08:08] And that’s where that boost comes in. It’s like here, buy this. T-shirt. But there’s no link to even the t-shirt right. It’s just here’s a picture. And it’s they it’s an obvious, they don’t understand how this works.
Even when we’ve talked about getting reviews. You could make an ad and put money behind a post that your entire intention is to get reviews for your business. If you do that, but then still leave off, where you want those reviews and give it, give the customer an opportunity to easily leave that review.
You’re throwing your money away again because you don’t have that. You don’t have the map of what it is that you want them to do laid out in front of them.

Torie: [00:08:51] If you were going to do something like a review campaign and so that would be, you actually want people to click off of Facebook and go to another website.
Site where they could leave you a review. It’s really awesome that you can upload your customer list to Facebook. And you can utilize that to show your ad to you could do it to people that already like your page or people that have already bought your product. So you want to be really targeted on who you show your ad to so that it makes the most sense because shotgun marketing.
You’re like, you don’t have to do that when it comes to Facebook, it’s not like you’re putting an ad on TV and showing it at seven o’clock, prime time and trying to just hit every single person and hoping that there’s a couple that are interested in what you’re actually selling. You can be very targeted and very detailed in who you’re showing the ad to.
And the Facebook targeting is. It’s amazing. You can be very detailed. Like I said, you can upload your list and you can actually market towards just those people. If it’s a big enough list or you can tell Facebook, Hey, here is my, these are my customers. And you upload like their email address because Facebook knows who people’s email addresses.
And you can say, look at all of these people and then make me an audience. That’s like these people, because these people like me. So find other people that are like that. And so targeting your ad to the correct people that are going to actually act on your ad is. Huge. And I think that is a place that a lot of people make a mistake where they’re just like, I want him, everybody likes my product.
I could just market to everybody. And I think that you have to be a little bit targeted. When you do Facebook ads,

Sean: [00:10:26] Facebook makes it really easy for it to look appealing, to make your audience massive you’ll reach millions of people, and it’s, that’s not necessarily what you want.

Torie: [00:10:38] Yeah, you don’t necessarily want to reach millions of people, because again, that goes back into that shotgun approach. So we talked about having a really good offer, whatever it is that your business is, if you can offer some type of offer to them, whether it’s a special or your deal maybe.
Having some type of download for them, or maybe a free mini course or some type of PDF or a booklet, like there’s all these different things that you can do. And you got to try and see what’s working. Like Sean said, if you start clicking around and seeing what other people are doing, that’s a really good way to get ideas.
We have another episode that steal like an artist, and we talk about the fact that you never have to start from scratch. So go out there and figure out what other people are doing. If you have no idea, okay. And then see where you can do that and what you can do to bring that in a really cool thing that you can do is you can spy on anybody on Facebook, any business that is running ads on Facebook, you can actually go to their page and see every single ad that they have.
And so if you have a competitor. Or if you know somebody that’s doing some cool stuff, or if you just want to go out there and just start, go to some city that’s far away from where you are, we’re in the Atlanta area. So go to LA and go search businesses that are similar to yours in LA and go see what they’re doing or go to Minneapolis or, go somewhere else so that you’re not doing the exact same thing in your neighborhood, but you’re going and seeing just what other people are doing.
Go find a Facebook page and go down to page transparency. And in there it has a place to see if the page is doing ads. And if it is, you can look at their ads library and you can see every single one of them. And look at ones you can tell if it’s been running a long time. It is a successful ad because people are going to let these things run if they’re not, actually getting stuff for them.
So when do you see an ad on there that you see that maybe has been running or that has a lot of engagement in there, or that just looks cool to you, click it, see what the page is that it’s going to see what they’re offering. What are they offering? Is that, how are they bringing value? What does the picture look like?
How are they actually grabbing people’s attention? Because so many ads. Look the same that you have to have something that’s actually going to grab them off of, just scrolling through and get their attention. And that’s super important. We see people with ads all the time, and I feel so bad for people when I see them just throwing away money.
If you wanted to share a link on Facebook, let’s say you’re having an event. And so you have a page on your website or whatnot that has an event. And let’s say that you want to get people to that page when you share the link. And it comes up and whatever picture it’s showing, if you don’t like the picture or if it’s.
Giving you a funky picture. Like you can say replace this picture and you can put whatever you want there. And we talk about Canva all the time. Canva has examples of Facebook ads. It’ll give you the right size. It’ll give you some templates to use that you can get some ideas for, or if you started getting just some ideas from some of your research, you can base your design off.
Maybe something that you see is working for somebody else. So you can replace that at that picture. And if that one doesn’t work, you could try a different one. And if you’re using Facebook ads manager, one of the best thing is that you could try like the same text and try two different pictures and see what works out.
They have a way that Facebook will automatically utilize the budget so that you can see which one works better and it’ll automatically give more money to the one that works.

Sean: [00:13:52] The picture. That is your first impression. If the picture doesn’t catch their eye, it doesn’t matter. Really anything like everything else you’ve done thrown out the window.
Cause they’re not even going to get to that. That picture is what catches the person’s eye initially. And then it’s, whatever it is that you’ve written there that makes it intriguing enough to then click. But that picture. That’s the golden ticket. That’s gotta be something that’s wow, I want to know more about it, what it is.
You can get super clever. You could share a portion of something and people are like, what is that? There’s all kinds of things you can do, but that picture is huge. Like the one that we use for the museum is that is. One of the coolest pictures that I’ve taken in there.
And I chose that one specifically because it is the coolest picture in there. You look at it and you’re like, Oh, that place looks awesome.

Torie [00:14:40] Is it the down shot with the Cadillac and the airplane in the background?

Sean: [00:14:44] Yeah. Yeah. It’s and to choose that picture originally it just started as a picture that was shared.
And I could see how many people engaged with just the picture before it was ever an ad. It was a picture that got a lot of engagement. And that’s another way you can tell like what pictures are cool in your industry, on your page, like post pictures, see which ones just organically are appealing to your customers and choose one of those to be the represented picture for your ad, because you already know it’s successful in that sense.
But then again, make a different, a couple of different versions of it and find out which one’s the best.

Torie: [00:15:22] I think the biggest thing with people is that they try to possibly rush into it. And then just say that it doesn’t work, do a tiny bit of research, do a tiny bit of planning and figure out walk through those steps of, and I say this with everything with the business, like with the sales process, like somebody sees my ad, they’re excited about it, then what?
Then they’re going to read it. Then what do you want? What do you want them to feel? What do you want them to do? Then they click onto something. Then what do you want them to do? And when you have somebody click over, generally, you want to send them to a landing page, which means that it doesn’t have a footer.
It doesn’t have navigation. It doesn’t have anything. Any of those like fancy things on there that your website has. It usually just has one choice. And again, if you start to do some research, if you don’t understand what this is, Go click on a couple of ads and you’ll see that they’re not usually sending them to like the whole website, because then people it’s too scattered.
It’s what do you want them to do? They can, there’s all kinds of things they can do. Usually for an ad. You want people to be a little bit more targeted and you want them to only make one decision. It’s usually, they give you an email or they make a purchase or whatever it is. That one thing is.
And so doing a little bit of research and planning this out just a little bit, what is the process look like? What do I want this ad to do? What do I want people to do after this ad and realize that sometimes the sale, it doesn’t come with that first click. It might come, in a couple emails later as you start to build that relationship as you start to get them to know and trust you a little bit, because grabbing them off of Facebook fishing and Facebook is only the first step.

Sean: [00:16:52] And I think the dog groomer, right? Tons of stories about the dog room. So you should have, because of, the capabilities of Facebook, the dog groomer you went to should have had the ability to then, you would have been seeing their ads right after you’ve gone to them.
Cause they would have captured your email or something like that. But if they had ad going. And it was a cool picture of a nicely groomed dog, or it was a messy dog, something like that. And you’re like, Oh, that’s a cute dog. Or I’ve been looking at pet grooming or whatever the case may be.
Or Oh, that was the place I went to. They got my emailing. And so now I’m seeing their ads and you click it and it’s give us your email and here’s 10% off and you do it. And then the next email is schedule your appointment and you’re done. And then from there on the backend, they can email you as many times as you let them until you schedule appointments and buy their stuff.
But without that, like you’ve got something like that. That’s laid out a whole process of from the time they see, you see their ad to giving their, your email to them, to scheduling an appointment. And you’re now a customer, or they could just. Put in a link to their website, that’s got to their logo. Nobody cares. And it says they’re a dog groomer, local, nothing, you click on it. It just goes to their website, which looks dated nothing special about it. No, nothing. Nothing appealing that not even any reviews on it. What are the odds is that you’re going to. They’re going to turn you into a customer at that point, they didn’t make, they didn’t tell you to do anything.
It was just like, here we are, basically do you like our logo, which is one of the things that. W, what do you mean when you make our logo bigger? Nobody cares, right? It goes back to the picture.

Torie: [00:18:41] Yeah. Sean shows me ads all the time. He’s you’re not gonna believe this ad. Look at what they’re doing.
And it’s like a crazy picture and then it doesn’t the link doesn’t go anywhere. Yeah. Having just a little bit of planning on that. Is definitely really big. And I am super bummed by this whole Apple not allowing Facebook’s tracking pixel. It drives me crazy that they’re doing this. I understand that some people like it, you want to have your privacy and you don’t want to be tracked or anything like that.
But, talking about the dog groomer, how the Facebook pixel works would be like, if I am looking for a dog groomer and I go to five different dog grooming websites, because I’m trying to figure out which one I want to do, or I’m looking for somebody to build a deck in my backyard. And I start going to all these different websites and I’m even research mode.
Once I’ve landed on a website. If a person has that tracking pixel on there, it just dings you. And so they, Facebook will then know that it’s used so that when you go onto Facebook, that company can now send you ads. And I think that’s fine. I think that it furthers the. Experience of when you’re in research mode for something, then it also allows people to know, Hey, Torie’s interested in dog grooming and in building a deck and it allows different companies to now show me ads, which again, I think is fine.
Like I want to see those companies that maybe I’ve missed, or maybe their website looked like crap, but they have a really nice video that they’re showing me during their their ad that really grabbed my attention and made me want to work with them. Just because I don’t know,

Sean: [00:20:14] That’s their opportunity to tell you how great they are.
I like that that you’re are, you’re already in research mode. They’ve spent the money to let you know, to get in front of you again, to go look at us, we’ll do your right. And a lot of times I always go back on reputation. I don’t really choose any business based on price. It’s more on reputation.
Who’s got something to lose and not because I’m out there trying to, be malicious or anything. It’d be like, I see people I’m going to get them. If they screw up it’s I assume they won’t screw up. I assume that they’re, they care about their reputation that they’re going to do. What’s right.
And I don’t really have to worry about it. And so the people that are out there, promoting themselves. Chances are those are the people that like, they can’t do that and then have all these people upset with them. It’s just, it’s not gonna work. You’re gonna, you’re going to see that stuff.
You’re going to be like, Oh, this ad. And then. You go and you look and you’re like, Oh, this is, this business has a hundred one-star reviews that they suck. Obviously it’s not going to work. They won’t spend any money anymore because it’s just, it’s going to be an ugly circle. So chances are, you’ve been researching now, you see them on Facebook now they’ve given you an offer, right?
Because their intention behind their ad is. Purposeful now you’ve got a deal, right? You’ve got you feel like you’re getting that, that special deal. Whether it’s 10% off or buy one, get one or whatever the case may be. Or maybe you’re not even ready, you gave him your email because you want that coupon.
And then, couple of weeks, then you’ll be ready. But meanwhile, they’ve emailed you again and said, Hey, we really want you as a customer. Here’s this extra gift or whatever. There’s an endless amount of things that you could do, but the bottom line is you gotta give it to them.
You gotta have some sort of. Sequence of events of what it is you want your customer to do so that they can do something. Cause if you don’t tell them, they don’t know what to do. Just stand around. What do I do with my hands? But we see over and over, there’s just there’s nothing behind it.
It’s just a buy my shit and it doesn’t work. Too much competition out there.

Torie: [00:22:15] Or it’s go to my website. If you have an ad that just sends them to your website, like that might for your business might not be the best thing. So if you haven’t had luck at some of these ads, this might be why. And so thinking through, like Sean said, like what’s the research process when somebody is going to go to your business how much research do they do?
They really go to multiple websites and then you figure out what this process is for your clients and then how you can get in front of them. When they’re on Facebook, when they’re on Instagram, when they’re another enemy, you could do Google ads, you can do YouTube ads. There’s all these different things that work the same way and to pull people and to grab their attention while they’re interested, because that’s the time that you’re going to get them.
And I think that. It’s not an invasion of privacy. I think that it is just assisting the customer journey. Like I like that I can go to Amazon because I have a product in mind, I go on there for a specific vitamin that I’ve heard of, and so I go and research that vitamin and then I can scroll down and go customers that looked for this vitamin also looked for these brands and it helps.
That process of deciding. And so whatever it is, your business is like, what is that process for your customer? And then how can you use like these fantastic tools, like Facebook ads, like YouTube ads to get into that process that they’re already having. All of these tools are out there and with a little bit of planning and a little bit of forethought and kind of just mapping this thing out, not just Willy nilly, boosting a post and saying shit doesn’t work.
Going through this process just a little bit is going to make it so great for your business. I love Facebook ads. I love the fact that all these things are a little bit connected and that they help me find the products I want, help me find the services I want. It connects me to people that I can’t just find, like if I was just searching Google or I can’t get in front of all these people, I can’t find all these different companies.
Like I want all these options and I think other customers do too. You just gotta, you gotta figure out how this works for your business. Cause for everybody is going to be a little bit different. So researching is a great place to start. Then you can start planning out what this looks like for your business.

Sean: [00:24:26] Okay. Clicking on stuff, see what your competition’s doing. See what other industries are doing. Write down the things you like cross off the ones you don’t

Torie: [00:24:34] Take screenshots of stuff that you like. So I can map this out a little bit.

Sean: [00:24:38] You don’t have to start from scratch on this, right? Go figure out what’s going on.
Don’t be mad at the system.

Torie: [00:24:43] Work it. It’s really there for everybody. And so if you want to see what this actually looks like on my Facebook page, so if you search Torie Mathis on Facebook, I actually have a video on there. I might have it on my YouTube channel, too. That is how to spy on your competition or any Facebook page.
You can search it and you’ll find it. If I think about it, I will link it in the show notes for this episode. And it’ll show you like exactly how to go to a Facebook page. If you can’t figure that out. And you can walk through that cause that’ll help, they’ll help so that you can see what’s going on with other people.
And I know a lot of people don’t know that they can do that.

Sean: [00:25:15] It’s simple. Tori just showed me before we start with one specific ad that I keep saying that this. It’s in the same industry as me and it’s absolutely awful. So I finally showed her and she’s I got to wait for the ad to pop up and she’s I just go to their page and click here.
And it was on my phone. So it’s not even you gotta be on desktop and it was super easy.

Torie: [00:25:37] Yeah. You can see any ad any time. If you saw an ad and you’re like, Oh, I wanted to show, my spouse, I wanted to show him a, or like you could pull up any ad that anybody’s doing at anytime. It’s pretty cool.
Like the information is out there, you guys, you just got to go out there and go out there with a little bit of a plan and get these tools to work for you.

Sean: [00:25:55] Another thing too, don’t do it thinking. That’s going to solve all your problems, do it with that’s your first step, tweaking shit is part of the process.

Torie: [00:26:07] Absolutely

Sean: [00:26:08] Do it, borrow it, so don’t even start from scratch, borrow something , keep tweaking it tweak, tweak until something is going to click. But if you have that expectation on what I did, everything Torie said still sucks. Did you stop going at the beginning and you just, you copied something and then you didn’t do it.

Torie: [00:26:27] It takes, it’s a process. It does take a little bit of fine tuning .

Sean: [00:26:31] Tweak picture tweaked the title

Torie: [00:26:33] And that doesn’t the cool thing about Facebook ads to you is that you don’t have to start with 200, five bucks.

Sean: [00:26:39] That’s another thing start low before you, once you get so high now my, engagement or whatever, the case that you’re running the app or is improving now start taking up the money.
If it makes sense, if you’re trying to sell something that doesn’t have a whole lot of value, but you’re putting a shit ton of money behind it. You not going to get a good return on that. On the flip side, it might be worth spending a ton of money on an ad. If when you sell that you make a lot of money, right?

Torie: [00:27:09] If you’re selling a high ticket item, don’t expect to sit, to get $5 people to buy your, spend $5 on leads or whatever, like you, you can expect to spend more for a higher ticket item and

Sean: [00:27:20] Miles Through Time, like admission is $7 to get into it. I’m not going to spend $200 a day, right?
Because even if that many people like that, many people are not going to go into the museum, it’s just, it doesn’t make sense for me to do something like that. But $5 a day, one person coming in and one person pays for it. It’s.

Torie: [00:27:43] And the nice thing about these ads too, is it, there are so many analytics inside of the Facebook ads manager that you can see exactly what is going on.
You can see how many people your ad got in front of how many people clicked on it, how many it gives it a relevant score to see if you’re actually like in the ballpark of what other people are doing. If you’re like way off base or if you’re doing really well or not, there’s lots of ways that you can go in there and see what’s happening.
So this isn’t some way, we talk about the billboard. It isn’t something that you’re just like, I hope it works because, hope you don’t want hope to be your marketing strategy.

Sean: [00:28:19] No, you should be able to go in there and tweak it until it works. Like it will work if you tweak it enough, if you don’t and you’re just set it and forget it, you’re just throwing money away.
And then you’re going to be upset. Don’t be upset at us because we told you.

Torie: [00:28:33] Yeah. So with a plan, with a good offer, With targeting it to the right people doing some research, so you can see what other people are doing. See, what’s actually out there and what’s working and really figuring out what that sales process is for your customers and how you can work yourself into that.
You’re going to be successful. You got this. I truly believe it. So if you like this episode, we would appreciate it. If you would leave us a review and subscribe, and if you want some really great tools to grow your business and not waste time or money, or drive yourself crazy, you can go to Toriemathis.com and we’ve got resources and lots of free tools that you can use for this.
And we will see you on the next one.
You want to get smart tools to build your business? Then go to getsmartaf.com.

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.

Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + to make more money. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.


from your Digital Marketing Coach Torie Mathis!

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