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ONE BOOK WEDNESDAY | Blue Ocean Strategy
Read one book a week to change your life.
This week on one book Wednesday…
Blue Ocean Strategy
by W. Chan Kim
Do you feel like your market is oversaturated? Does competition get you down? This is the book for you! It is a must read for business new and seasoned.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of Blue Ocean Strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private
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