ONE BOOK WEDNESDAY | Blue Ocean Strategy
Read one book a week to change your life.
This week on one book Wednesday…
Blue Ocean Strategy
by W. Chan Kim
Do you feel like your market is oversaturated? Does competition get you down? This is the book for you! It is a must read for business new and seasoned.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of Blue Ocean Strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Are you ready to change your life. One book a week to see big changes.
Let’s talk Blue Ocean Strategy, what did you think?
Until next time,
ABOUT THE AUTHOR: TORIE MATHIS
Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter. She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂
Hi! I'm Torie!
From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.
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