Ideal Customer Course

Ideal Customer Course

Learn Marketing Messaging

The Ultimate Ideal Customer PRofile Course

Your ideal customer profile is the foundation of all your marketing.

It’s how you connect with your audience on a personal level. When you know your customer, the one that wants and needs what you have to offer, your marketing is easier, you sell more, and your customers become raving fans.

When your ideal customer sees your marketing, they will think “you’re talking to me!”

ideal customer profile course

Learn the power of your Ideal Customer Profile to Grow your Business

Your Ideal Customer Profile will allow you to create messaging that resonates & converts.


Imagine instantly being able to connect with customers so they are ready to buy. Knowing your Ideal Customer, you can.


Write marketing messages that attract customers who will value your products and services

more Sales

Get more sales of all of your products and services without having to do more work


Connect with your ideal customers so that they get to know and trust you and are more likely to buy from you

save time

Drastically reduce your marketing time while getting great results 

raving fans

Build an engaged community of advocates to spread your message for you

Build an asset

See sales increasing more and more over time as your message get out

Learn Marketing Message techniques that will grow your business now and into the future.

torie mathis

“Many business owners make the mistake of trying to marketing to everyone, but when you try to talk to everyone you end up talking to no one. By defining your ideal customer, you are able to make them feel as if you know them care about them, and are offering exactly what they need and want. If you’re ready to harness the power of your ideal customer, then this course is perfect for you. You’ll save time and money and attract more customers with ease. I am here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart!”

Torie Mathis, Your Digital Marketing Coach

Learn The Fastest Way to GET RESULTS FROM your Ideal Customer PRofile


Learn the step-by-step process for planning and implementing your ideal customer profile in your small business.



Step-by-step training


Person taking a lead generation course on their MacBook | Torie Mathis

Course modules will show you the steps to Define Your Ideal Customer Profile the SMART way!

Set your own timeline and take it at your own pace. Make it a 30, 60, or 90-day program.

Ideal Customer Profile Course

When you’ve completed this course, you will be able to…

●   Identify your primary target audience, so that you can market to those people who are the best fit for your products and services

● Create an initial ideal customer profile by tapping your current understanding of your audience

● Validate your customer information, so that you have the most accurate data on which to base your ideal customer profile

● Analyze your data and refine the profile of your ideal customer, so you will be confident in tailoring your marketing to them

● Decide how your detailed ideal customer profile can have the most impact right now, so that you get started using it immediately

Get the Tools you need every step of the way

PLUS get the downloadable workbook to guide you through the process.

Imagine after this course…

  • Imagine your life in 3 months’ time when you have more money flowing in, thanks to your newfound ideal customer profile.
  • Imagine having an audience that loves what you do and has signs of becoming superfans
  • Imagine how good it feels to be confident in your products now they’re perfect for your potential clients
  • Imagine what you’ll do with your extra cash.
Digital Marketing Course at the Smart Arsenal by Torie Mathis

Don’t let the tech stop you from Defining Your Ideal Customer Profile – you can do this!

Close-up photo of glasses | Torie Mathis
Photo of MacBook and iPhone | Torie Mathis
Closeup of MacBook | Torie Mathis

What Makes THIS COURSE So Special?

Not all digital marketing courses are created equally. And this is more than just another course. 


This course is part of the SMART Marketing System so you are not just trying a random tactic.


We teach from our experience in getting results for our business and from our client successes.

Action Plan

You’ll get your own action plan to ensure what you learn fits into a doable plan for ongoing success.


Have questions? Get stuck? Need some direction? We’ve got your back with the support you need.

Your ideal customer profile is just one part of your entire Smart Marketing Strategy. Learn exactly how they fit into a sustainable system that will get you results for years to come.

What is the Smart Marketing System

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals - like you - can have an easy-to-follow blueprint for reaching their business marketing goals. Learn how to build a personal brand without wasting time and money.

What is SMART Marketing?

SMART stands for the 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

Together, they create a scalable system to consistently grow your business and help you rise above your competition.

Flow Circle Chart

You'll get your own personalized Smart Marketing Action plan so know exactly what to focus on to get the best results for your business right now. It’s important to work smarter, not harder!

have Your Ideal Customer Profile bringing in More Sales in 30 days or less.

With step-by-step instructions, your Smart Marketing action plan, and valuable resources, you’ll hit the ground running.

Trying to figure out tech tools and marketing strategies and then making them all actually work is a pain, I know.

I spent 15 years figuring it out myself, spending thousands on courses, conferences, training, and books. I’ve wasted time, money, and resources. BUT you don’t have to.

That is why I’ve made it easy with step-by-step, start-to-finish instructions you need to get results fast. So you take less of your time and get more of the results you want.

Stop trying to figure it out alone. Let’s do it together.

– Torie Mathis, your digital marketing coach

Entrepreneur, Best-Selling Author, US Army Veteran

Torie Mathis | Torie Mathis
Torie has been featured on and worked with
100% Satisfaction Guaranteed Graphic | Torie Mathis

Our promise to you

All our courses are fully guaranteed for your peace of mind and are regularly updated.

  • Step-by-step training
  • Action Plan included for best results
  • Created for entrepreneurs by entrepreneurs
  • Part of marketing system, not another random tactic
  • A SMART choice for your business

This Course Is Part Of The exclusive SMART marketing system to connect all your digital marketing to grow your business with less stress.

Taking one or two digital marketing courses won't get you where you want to go. You need a system and a strategy that all works together, not just another unconnected tactic. This includes everything from paid ads and Facebook ads to, of course sales funnel health (just to name a few). That's why we put all of our courses under one roof, so you get EXACTLY what you need to be successful.

Activate Your Digital Marketing Arsenal

There are three plans to choose from based on the level of support and DFY options you need. Each plan gives you the keys to at the Smart Marketing Method. They are sure to help you put together a winning SMART Marketing success strategy.

To be successful, you must commit. Choose your plan below:

Why Join the Smart Arsenal

The Smart Arsenal includes the Ideal Customer Profile Course PLUS the SMART Marketing System that will show you how SEO is just one part of your Smart Marketing System – that connects all parts of your marketing with one goal – your sustained business success.

We don’t want you just to try another tactic that won’t give you results long term. We want you to have a system that works!

“If you are looking to remove the stress and frustration in growing your business with the social media madness… you would be well served to reach out to Torie, she gets this playing field and wins.“
Phil Gilkes

“Torie Mathis is a master at creating new and different ways to tap into the Digital Marketing space. She is not only a creative thinker, but an innovator as well, and she does it from a position of experience in the trenches… in other words, she’s paid her dues, learned her lessons, tips and tricks, and is consistently evolving her craft to help you get better results! Please allow me to highly recommend Torie Mathis as your “Go To” Digital Marketing Expert in this overcrowded digital world!”

Tom Kavanaugh

“Torie is the most fun person to work with about digital marketing. She makes it look easy even if it is not… and she makes you come out and shine!”

Katia Di Egidio

Frequently Asked Questions

Here are some of the most common questions we get asked.
If you have another question tap here to get in touch.


You will get a login to the Smart Arsenal. From there you can access your training 24/7/365 from any device. Easy peasy!


If you need more help we have coaching, critiques, and community in the Smart Arsenal Charlie Company. You’ll get support all through the year with 3 personal calls with your marketing coach, monthly office calls where you can ask questions, have us review or critique your marketing, and community support where you can ask questions 24/7. 


Absolutely, when new information or better tactics are available, we go in and sprinkle all the new success tools in the course for you! No extra charge, you get all updates as long as you are a member.


All of our programs are one price for the entire year, and you can cancel anytime. If you do not cancel you will be auto-renewed at the same price you signed up for, even if we increase our prices. 


In the past, we sold our courses one by one, but the core of your success is the Smart Marketing System.  The Smart Marketing Training, Assessment, and Action Plan will help guide what courses you need to get the results you want. Every business is a little different, and things change – so this way, you have EVERYTHING you need at one affordable price, rather than trying to piece things together or ending up with a missing piece.

We want you to be the most successful with the least amount of work, the least amount of resistance, and the least time spent…the action plan will help you get the most results for the least amount of effort.

We want you to work smart.


Yes, you can upgrade your Smart Arsenal plan at any time.


You get a Smart Marketing Action Plan that will guide you through what you need to get the quickest and best results. You do only the parts of the program your business needs. We are all about working SMART! If you have no marketing set up, it may take you a bit of time to get the basics set up. Otherwise, you can see results in a couple of hours a week.

If you want to shortcut your timeline, join Bravo Company, where you get templates, DFY marketing assets, and prewritten materials, you can use right out of the box. 

Want to shortcut even more? Join Charlie Company to get one-on-one planning calls, group coaching, community, critiques, and more.  

Who is the Smart Arsenal for?

The Smart Arsenal is for entrepreneurs ready to finally put together a marketing system that works for their business. They want to learn how to set things up the right way, a way that will continue to work for them for years to come. They know the power of digital marketing and automation – they just need to harness it. They are ready to work smarter.

It is not for those looking for one magical secret tool that will solve all their problems or who aren’t willing to put in time or work. 

Serious entrepreneurs only.

“Torie is a true professional, top-notch digital marketing person. I cannot recommend her more highly for anyone interested in growing their business.”

Scott Lippitt