Ep. 19 How to Deal with Business Disasters

What do you do when things go downhill with your marketing? How do you deal with problems in your business? Torie Mathis and her cohost Sean talk about how they have dealt with major issues in their business and how to move past them. And it’s not freaking out and giving yourself an ulcer.

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EPISODE TRANSCRIPTION –

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SAF 19

[00:00:00] Torie: It’s just something that happens and like that’s not a meal, unfortunately. It wasn’t how we thought. So what are we going to do now? Like what else could we do?

Hey, Hey, welcome to Smart AF I’m your host Torie Mathis. We’ve got a great show for you today. So let’s get started. Man so ever since this COVID crap has been happening. Facebook is a nightmare. And I’m not talking about the Facebook that everybody knows. I like the backend, the Facebook ads. I think that it, it has led to, because I’m in Facebook groups with a lot of other advertisers and like everybody’s ads are getting turned off.

Accounts are getting flagged for weird ass shit and. It like the first time it happened, it was off for like, on some of my ad accounts was off for like two weeks. And no matter what I did, these ads would not turn back on. I contacted Facebook, I talked to my rep and they wouldn’t turn on. 

[00:01:10] Sean: Algorithm just going through buzzard, right?

[00:01:12] Torie: It is. Was like, yeah, it was for, at lately it’s like political like you’re doing political ads when obviously like we’re not doing political ads. So it’s like these weird, random glitches that work themselves out. Like all of them have worked themselves out. They’ve taken a little while. Each one has taken a little bit different time.

And once I noticed that it wasn’t me, cause I’m always like, oh my God, what did I do? But like, it wasn’t anything 

[00:01:36] Sean: that I had been up for a year and a half, all of a sudden gets flagged my 

[00:01:41] Torie: ad. That’s been doing so fantastic that I’ve nurtured and created this like wonderful like asset has, you know?

Yeah. So I thought I did something. I’m surprised. I didn’t give myself an ulcer. Like I was. So I was like doing like all the normal things that you would do if something happens, like duplicating the ad and you know, redoing it and make small changes and like everything, like nothing would work, man. And you know what, it, it all worked itself out.

But I, I was so like, the flexibility was like not in there at all. And I actually had a launch just a few weeks ago, like a big launch with a client and the exact same thing happened. And for three days of like a seven day launch, there were no ads. I could not get an ad up. I’m like, Facebook just doesn’t want to take the money. Like I don’t, I don’t understand, but you know what, you, you can’t put all your eggs in the same basket. You can’t have. Everything relies on one source. You can’t, what are they telling you? You can’t throw the baby out with the bathwater. Yes. John, that is safe. Like you can’t. I know somebody must’ve done that, who would do that?

That is kind of weird, but like, you can’t just like throw the whole business away because something happened it’s shit is always going to happen. Whether it’s Facebook ads or if there’s always going to be something that’s going on, freaking out doesn’t work. Let me tell you, giving yourself an ulcer doesn’t work.

Like it just doesn’t. And it had me thinking about like, I keep seeing these people that are. The children today are going to be so traumatized because they’re not at school or they’ve had a couple months off and they had to do online learning or because I can’t go trick or treating like you’re going to give your kids ulcers.

[00:03:31] Sean: They’re not going to come up with that conclusion themselves. They’re hearing it from somebody 

[00:03:35] Torie: like I’ve really, really tried not to, not to say to the kids that like, there’s something wrong and, and you’re missing out like, okay, Riley missed sixth grade graduation. He didn’t get to, say goodbye to his teachers.

I guess they got to do some final walk thingy. I didn’t even say anything to him because if I made it a big deal, then it would have been a big deal. 

[00:03:56] Sean: I have been all kinds of upset. Not maybe not for no reason, but nothing we could do about it. So why, why would we put them through. 

[00:04:04] Torie: Like, it’s just something that happens. And like, that’s not me, unfortunately. It wasn’t how we thought. So what are we going to do now? Like what else could we do? Like trying to just keep the kids flexible. Like, so what they can’t, you know, maybe your neighborhood isn’t trick or treating, I don’t know what your neighbors like, we’re going to trick or treat anyway.

Like some of our neighbors are like, we’re all for it. But even if they couldn’t like, it’s not going to traumatize. Just like the Facebook ads going off like it’s not going to ruin the business. It’s not going to happen. Shit happens you guys. It really does. And it happens all the time. You can’t give yourself.

Can you give your kids an ulcer for which one? 

[00:04:47] Sean: Facebook ads. 

[00:04:48] Torie: So the first time it happened like I literally freaked out. Like I was, so I was going crazy. And it w it took a little while, but it worked itself out, but I still thought that it was something I did. Like, I thought I did something and then I saw other people were saying, Hey, all my ads turned off and it said this, and I don’t know what that means.

Wow, that happened to me too. And so I started seeing that it was happening to other people. So now when it happened in the big launch, I came, I was obviously, I was disappointed, but I knew it was going to work itself out. And so I went into the Facebook group. I said, what had happened? I have a Facebook group that’s really active about Facebook ads.

And like, I could find out anything in there and right away, somebody said, you know, that had happened to me. And then once I said it, other people were like, oh, that’s happening to me. Oh, that’s happening to me. So I was updating them on what was going on with me. This particular one took three days. And it finally just out of nowhere, everything turned back on and making any adjustments, no adjustments, like nothing that I did worked.

And just letting it sit there like nothing actually happened. I went through all the like regular things, like. What’s the process that I need to do. So, you know, is there a video on there that is kind of glitchy? Is there a link that might be broken or that, you know, Facebook doesn’t like, because you’re saying something like political right now is like a really big one?

If you’re trying to do get rich quick, that’s always like something. And sometimes things do get flagged, but usually like, you’re like, what the heck would that be? Like, I didn’t do anything that would be. That we would call this flag or like the first time it happened like these were ads that I had, I had worked these ads and I’d ran these ads for a long time.

And I just, I had them to like a really sweet point that I knew that I didn’t change something that did. But I was able to be there for all these other people now. And they’re like, don’t worry, like this happened to me. It’s okay. What can you do? You know, make the changes if you want. But otherwise, like a couple of days, they’ll come back on and everybody’s like, they get back on.

They came back on, they came back on, and also just like the kids like shit happens. Like, what are we gonna do now? Like it’s okay. We don’t trick or treat, what can we do? What will be fun? Like maybe we’ll think of something that’ll now be like the new thing we do. And it’ll be cool. Like shit happens. It’s okay.

[00:06:57] Sean: Especially when it’s out of your control and that’s the thing. 

[00:07:00] Torie: I thought it was me. And then realizing that I am putting so much of my, I don’t want to say like my business, but like so much faith in this thing. I have no control over it. You’re always going to be let down if you do that. So whether it’s your ads or it’s a part of your business, or maybe you have way too much involved in one employee.

Like if that one employee gets sick like you can’t be like, oh my God, I’m screwed. Like you set yourself up for failure. You got to be flexible and not have so much faith in that one thing that you have no control over. And in this case for me, I mean, it was Facebook ads. I have no control over Facebook.

Especially how glitchy it’s been. Drive me crazy. Everything drives me crazy. I’m changing the name of this show. This is called what drives Torie crazy.