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email marketing for gyms

Hey there, gym owners! Are you feeling overwhelmed by the constant need to stay relevant on social media?

Do you rely heavily on word-of-mouth to keep your business afloat?

If so, it’s time for a serious rethink. You’re overlooking a powerful tool that can transform your business – email marketing for gyms.

Why Email Marketing Is Crucial For Gyms

Think about it. How often do you check your email? Once a day? Twice? More? That’s right, we’re all pretty much hooked. Now, imagine reaching out to your customers that frequently, directly in their inbox. Sounds promising, doesn’t it?

Email marketing for gyms is often underrated, but it’s an effective way to build lasting relationships with your clients. It’s more personal than social media and has higher engagement rates. Still skeptical?

Let’s dive into seven ways email marketing can help your gym grow.

1. Membership Renewal Reminders

Your clients are busy. They might forget to renew their membership. An automated email reminder can save them the hassle and keep them coming back.

2. Promotion of New Classes or Equipment

Got a new yoga class or a fancy treadmill? Let your clients know through email. They’ll appreciate the update and might even try it out.

3. Personalized Workout Tips

Everyone loves personalized content. Send out tailored workout tips based on their fitness goals. They’ll feel valued and more engaged with your gym.

4. Success Stories

Share stories of members who have achieved their fitness goals. It’s inspiring and can motivate others to work harder.

5. Discounts and Special Offers

Who doesn’t love a good deal? Exclusive offers can boost client loyalty and attract new members.

6. Nutritional Advice

Fitness isn’t just about sweating it out in the gym. It’s also about what you eat. Regular nutritional advice can reinforce your gym’s commitment to overall health.

7. Event Invitations

Hosting a fitness challenge or a charity run? Use email to send out invites. It’ll boost participation and community spirit.

Getting Started And Avoiding Pitfalls

Ready to take the plunge? Here are a few tips to get started:

Build Your Email List

Start with your existing clients. Make sure they opt-in to receive emails from you. You can also collect email addresses from visitors to your website or social media followers. Try a free pass funnel to collect prospective gym-goers email addresses so you grow not just your list of members but of prospective members as well.

Choose the Right Platform

There are numerous email marketing platforms out there. Choose one that suits your needs and budget. We like Kartra and Constant Contact.

Personalize Your Emails

Generic emails won’t cut it. Personalize your content as much as possible.

Track Your Success

Use analytics to understand what’s working and what’s not. Then, adjust your strategy accordingly.

However, avoid these common mistakes:


Don’t flood your clients’ inboxes. It’s annoying and can lead to unsubscriptions. Be sure to use a legit email service provider like Kartra and Constant Contact so that you are legally emailing and allowing for unsubscribes.

Ignoring Feedback

Listen to your clients. Their feedback can help you improve your email marketing strategy.

The Power of Email Marketing for Gyms

Email marketing for gyms isn’t just about sending out newsletters. It’s a powerful tool that can boost your gym’s growth, improve client retention, and increase revenue. Ignore it at your peril.

The competition is fierce out there. If you’re not reaching out to your clients directly in their inbox, rest assured, someone else is.

So, gym owners, are you ready to step up your game and embrace email marketing? Remember, it’s not about working harder; it’s about working smarter.

And email marketing is a smart move. Trust me, your future self will thank you.

  Learn more about email marketing

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

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