How to get you and your business from where you are to where to want to be.


How to Use Testimonials on Facebook

by | Authority, Marketing, Tech Tools

Do you want to make more money and grow your reach? 

If you want to make money and increase your following, then you need to market your business and tell people what you do. It seems simple, yet so many business owners don’t talk enough about their business and what they do.

If you’re good at your job and know what you’re doing, you need to tell prospective clients to win their business. And one of the best ways to do that is with social proof through testimonials, especially testimonials on Facebook.

Don’t think of it as bragging. Think of it as smart marketing.

Why are so many business owners nervous to ask their happy customers for a glowing testimonial or review? Sure, you don’t want to ask a client for a review if their experience wasn’t that great but for all of those who you know are happy with you and your services, why not ask them?

How to Use Online Reviews and Testimonials on Facebook

Facebook allows our happy customers to leave a written review and 5-star ratings on Business Pages. You can easily find those reviews on your business page.  However, for the average user, it may not be easy for them to find where to leave the review, which is why when you ask for a testimonial or review you should get in the habit of directing people to the link. When your customers leave ratings, other prospective customers that visit your page can see them and maybe swayed to work with you as well.

If people email you a testimonial, you can add those to your Facebook Business Page as a regular post instead of a review. Facebook recently changed their Review section so you can’t just copy and paste the emailed review without it appearing to be posted directly by you, which wouldn’t appear to be authentic. Simply publish the emailed review as a regular post instead.

You should use reviews across all your social platforms, including your business website, your personal page, and your prospective customer group, if you have one. Try scheduling one day each week to post your testimonials on Facebook and your other social media platforms. You can also create an email campaign asking for reviews and be sure to give your customers the direct links to leave a review on Facebook. You can take simple screenshots to make the process even easier for your customers and guide them through the process.

Keep Reviews and Testimonials Current

A reason to make it a habit to ask for reviews each week is to keep them all up to date. For instance, if I’m looking for a hairstylist but your last Facebook review is from 2014, I’ll wonder a couple of things: first, are you still open for business; and second, are you any good at what you do?

You could have simply stopped asking for the reviews, but prospective customers don’t know that, and they will likely pass you up and on to the next business that is more up to date.

Current reviews also show prospective customers that you’ve taken steps to fix any past problems in your business. For instance, if someone left a review that you were difficult to get in touch with and that you didn’t follow up well, this allows you to fix things.

You can make the necessary changes to your follow up process and then ask more recent clients to address their satisfaction on that same issue. Your willingness to accept your client’s feedback and make these changes will make you more likable to those that come to your page.

You can start this new process today and begin to ask for reviews and testimonials from your recent clients. Ask for them to send an email or send them direct links to your Facebook Business Page review section and to Google so they can write it themselves online.

Not only will these glowing reviews validate all the work you’re doing but will also convince new prospects of your expertise and make them want to do business with you as well. Now is the time to start getting testimonials on Facebook!


Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smart.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

Torie hosts SMART AF, a show for non-techy, non-marketers looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.


Best Small Business Marketing PodcastWhere underdog entrepreneurs go to get SMART AF about growing their business without wasting time, money, or sanity hosted by Torie Mathis.