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The Magic of Speaking Your Audience’s Language

by Torie Mathis | Digital Marketing, Message

One of the most important aspects of growing your business is developing an understanding of your audience.

This helps you to speak your audience’s language in all of your marketing and content – like emails, social posts, blogs, and more. When you speak your audience’s language, you not only show that you’re an expert in your niche, but also you will build trust with your audience.

When you better understand your audience’s language, you’ll be able to:

Craft Effective Headlines

When you think about it, the words in your headlines can also be considered your keywords. You want to be sure you don’t use any jargon in your headlines, but rather the actual words your audience would use. Use words they use when they think about your topic, and the words they use to express their issues. Your audience will feel like they know you and that you can help them solve their problems.t

Create Descriptive Titles

Titles for blog posts, Books, Reports, articles, and more all need to be descriptive enough to attract your audience but clear enough not to confuse them. Always remember when you confuse, you lose. Be sure your titles are clear and speak directly to your reader.

Tell More Compelling Stories

You want to understand your audience so much that you can use the same language as they do. This will help you tell more compelling stories. By understanding how your audience speaks, and which words they use to express their feelings, you can craft stories that connect and build trust.

Understand their Problems

When you find a common language that you both use, you become one of them; you can better understand and explain their problems that need to be solved. You can get the feeling of the problem rather than just the mechanics of the problem.

Develop Better Solutions

Getting down to the essence of your ideal audience’s problems and how they express them will also help you create better solutions for the problems they have.

Market to Your Ideal Client Better

Additionally, by speaking your audeince’s language you’ll be able to develop marketing that speaks directly to your audience in a more efficient way. You’ll know the right words to use to connect with them so that they trust you and are ready to take the next step.

Connect to Your Audience

When you speak the same way that your audience speaks, and express feelings, desires, hopes, and all those things, in the same way as them, you’re going to connect to your audience on a much deeper level. And people want to buy from those they feel connected to.

Increase Engagement and Sales

When you share a common language with your audience, you’re also going to engage more. And more engagement generally means you’re going to get more sales too.

When you take the time to learn your ideal audience’s language, you not only develop your expertise, but you also get to know your audience better, build trust with them, and create a sense of community that will be long-lasting and will create a more sustainable business for you.

Here’s to working smarter to create a business and life you LOVE!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.