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Digital marketer, best-selling author, Army veteran, Torie Mathis helps entrepreneurs consistently grow their business with SMART marketing, digital tools, and a success mindset.

The Magic of Speaking Your Audience’s Language

by Torie Mathis | Marketing, Message

One of the most important aspects of growing your business is developing an understanding of your audience.

This helps you to speak their language in all of your marketing and content – like emails, social posts, blogs, and more. When you speak their language, you not only show that you’re an expert in your niche, but also you will build trust with your audience.

When you better understand your audience’s language, you’ll be able to:

Craft Effective Headlines

When you think about it, the words in your headlines can also be considered your keywords. You want to be sure you don’t use any jargon in your headlines, but rather the actual words your audience would use. Use words they use when they think about your topic, and the words they use to express their issues. Your audience will feel like they know you and that you can help them solve their problems.t

Create Descriptive Titles

Titles for blog posts, Books, Reports, articles, and more all need to be descriptive enough to attract your audience but clear enough not to confuse them. Always remember when you confuse, you lose. Be sure your titles are clear and speak directly to your reader.

Tell More Compelling Stories

You want to understand your audience so much that you can use the same language as they do. This will help you tell more compelling stories. By understanding how your audience speaks, and which words they use to express their feelings, you can craft stories that connect and build trust.

Understand their Problems

When you find a common language that you both use, you become one of them; you can better understand and explain their problems that need to be solved. You can get the feeling of the problem rather than just the mechanics of the problem.

Develop Better Solutions

Getting down to the essence of your ideal audience’s problems and how they express them will also help you create better solutions for the problems they have.

Market to Your Ideal Client Better

Additionally, you’ll be able to develop marketing that speaks directly to your audience in a more efficient way. You’ll know the right words to use to connect with them so that they trust you and are ready to take the next step.

Connect to Your Audience

When you speak the same way that your audience speaks, and express feelings, desires, hopes, and all those things, in the same way as them, you’re going to connect to your audience on a much deeper level. And people want to buy from those they feel connected to.

Increase Engagement and Sales

When you share a common language with your audience, you’re also going to engage more. And more engagement generally means you’re going to get more sales too.

When you take the time to learn your ideal customer’s language, you not only develop your expertise, but you also get to know your audience better, build trust with them, and create a sense of community that will be long-lasting and will create a more sustainable business for you.

Here’s to working smarter to create a business and life you LOVE!

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter. She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

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Hi! I'm Torie!

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