Ep. 111 The Secret to Consistent Marketing

The Secret to Consistent Marketing

You’re busy and it’s difficult to find the time to get things done, even the things you know you NEED to do- like all these marketing tasks like blogging, posting on social, taking photos, and emailing your list. How do make time to market your business – when there’s no marketing department, no marketing assistant, and no big marketing budget?

In this episode, Torie Mathis and her cohost Sean go over the secret to finding the time and energy to market your business consistently. And it doesn’t cost a cent.

This is the marketing strategy you’ve been looking for!

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EPISODE TRANSCRIPTION –

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SAF 111

[00:00:00] Torie: And I guarantee those people that you see that are doing a fantastic job that seemed to always be out there on social media, doing emails. I guarantee you, they do this thing. 

[00:00:12] Sean: What’s it called?

[00:00:23] Torie: Hey, what’s up it’s Torie Mathis I’m your host. And I’m here with the one and only Sean Mathis, founder of Miles Through Time Automotive Museum. 

[00:00:30] Sean: No applause necessary. 

[00:00:32] Torie: You know, a lot of people have a hard time getting into properly marketing their business because they don’t have time. 

[00:00:42] Sean: It happens. 

[00:00:43] Torie: It does happen. But you know, there is one thing that you can do that will make your marketing life so much easier. And I guarantee it, those people that you see that are doing a fantastic job, that seemed to always be out there on social media, doing emails. I guarantee you, they do this thing. 

[00:01:04] Sean: What’s it called? 

[00:01:05] Torie: It is batching. Batching is amazing. And if you don’t know what batching is, batching is doing multiple of the same thing at one time. I like to think about it as if you are going to bake some cookies, you would never bake one cookie at a time. Like pull out all the pots, the pans make enough dough for one cookie bake, one cookie. 

[00:01:29] Sean: Or you bake a batch of cookies. 

[00:01:30] Torie: A big batch of cookies. Absolutely. That’s the word batch. 

[00:01:37] Sean: As I tried to go to the museum and do like, I try to coordinate it cause I don’t need to go there on a daily basis. So Saturdays are different because it’s the busiest. But if I want to going there during the week, I kind of, I batch all the, the I don’t know, chores, I guess you could call it things that I need to do so that when I’m there.

I can utilize my time as efficiently as possible, especially since it’s an hour away, an hour back. So I’ve already lost two hours from my day that I could be doing other things. So I, you know, like I’m going to go Thursday and I’m going to get the library down. I’m going to collect a car. I’m going to meet somebody about a new car.

I’m going to have a meeting with the other guy. I mean, there’s all these things I’m gonna do. All in one trip versus, you know, going up there on a whim and do one thing here and then oh crap, I got to go and do it 

[00:02:26] Torie: Really you could just do one of those things a day or two of those things a day and you would be there every single day of the week. And then we would never see you. 

[00:02:33] Sean: I don’t have time for that. 

[00:02:36] Torie: Just like you probably don’t have time to market your business and post on social media and write emails every single day. 

[00:02:42] Sean: That is the other thing that I do at the museum. And I, I typically do this on Saturdays. I will take a handful of photos all at once. If something’s going on, I may, I may take them at different points, but I try to make a point before I leave to just walk around and take some photos of various things. I don’t even put any effort into it really. I just snap them from a few different angles, try to get something different, and then I leave so that I can then. Use those photos. Throughout the week of sharing on, on social media until I go back the next Saturday. 

[00:03:20] Torie: We talk about the importance of photos all the time for marketing your business and especially for your Google listing because Google loves if you add photos to your Google business listing. And so. A great thing to do is to take pictures of your staff like your techs. If you have like tech guys that go out, like in their uniforms, people like actually doing their job, your products, and this isn’t something that you have to like, oh, I need to post on Facebook today. And you run and you take a picture and then you come back and you post it and you’re like, oh, the next day.

And you run a, it. You’re going to drive yourself crazy doing that. So if you did something like what Sean does, I think that that’s an excellent example of how you could, I mean, you could take a shit ton of pictures. You could have enough pictures for a couple of months easily. If you just went out there and snapped a bunch of pictures.

[00:04:11] Sean: Cause social media, like you don’t even have to use third-party software to schedule anything. Like you can schedule all those posts directly on Facebook and just sit down and yeah. You know, upload all your photos, say little something, send it back to your website and schedule it out for as long as you have material for it and call it good.

[00:04:35] Torie: As long as you are using a business Facebook page, which we know that you are, you have the ability to schedule. And it’s just like where it’s at to post. There’s like a little arrow that drops down that instead of like posts right now, it says schedule. 

[00:04:47] Sean: And Google your business. Don’t worry about that. Just upload. Every one of those damn pictures.

[00:04:54] Torie: Oh yeah. 

[00:04:54] Sean: And the photos is different than the posts. Like you can still do the post every so often if you wanted to utilize them that way, but just add them into your photos. Just, I go, I go onto the app on my phone. Cause that’s where the photos are. And I just take all the photos and put them right into, into the photos category of the business listing. And it just adds to more in there. 

[00:05:16] Torie: Yeah. The last time we talked about Google, my business, your the email that I got, you only had five figures this last month. Oh, for a hundred thousand views on Sean Malthus’s Miles Through Time photos on his Google, my business page, a hundred thousand views. On photos. So whatever it is that your businesses, you got to add those photos. And I wouldn’t have thought that I would have thought that you should have like, popped them out here and there just put them in there. Huh? 

[00:05:49] Sean: Put them all in there. 

[00:05:49] Torie: Just poop them in there all at once.

[00:05:52] Sean: Wait, which again is different than using Google. Like the post section, the post is different. You, you want to do that? You know, every couple of days or every day, not directly on Google. And that’s not that I’m aware of you, if you wanted to do that, you’d have to use something like Meet Edgar or there’s a ton of different options for that kind of stuff. Not all of them work for Google, which is the one thing that you’ll want to pay attention to. 

[00:06:18] Torie: I think that Meet Edgar works on Google. Zoho does, and I think that’s one of the reasons that we chose that for our clients, because it’s, it’s a social media scheduler that you can do. That goes to all the major social media channels and goes to your Google, my business page, but on Google and you don’t have to do it every single it’s not like Facebook where you should be posting every. 

[00:06:39] Sean: No. No, in fact, I think it it’s, I would, I would do Google like once a week because they’ll only show so many of the posts anyways, in the search results and nobody will see it. So in Google, you almost want to give it enough time to be seen because it’s not going to go anywhere. It’s not showing up in anybody’s newsfeed. It’s just there as a potential search result. 

[00:07:06] Torie: That’s good. But th that doesn’t mean that you couldn’t get a few ready at one time. And so that you’re not scrambling, like, oh, it’s my one time a week to post on my Google, my business.

What am I going to do? You could actually sit there. You know, I like to do things because Sean goes to Miles Through Time on a Saturday. And that is like my super batching day where I get as many things done and laid out. And so, you know, take a Saturday that, you know, you’re just hanging out and get your post on and you could get it done for several months.

Like if you sit down and say, you know, these are how many I need and give yourself only that day, like you can get months of content done in just one sitting because it’s a lot easier to do all those things at once. Like batching the cookies then it is to scramble every week. Because when you start scrambling every week, it’s like, when you’re late. Isn’t that the worst feeling like I hate that I was trying to leave really early because I hate that feeling of having to scramble. And it’s the same thing for posting or it’s the same thing for emails or, or blog posts, or like you can get yourself out of that. Nervous, anxious, like feeling by just sitting down and do so many at one time sitting.

[00:08:14] Sean: There’s a trick to like, if they’re just photos, if they’re evergreen type. Batch them all out and, but save them and then, you know, do it again in the future. That way, like you’d wind up having a ton of photos. You could reshare because so much time goes by as nobody knows. And even if they do who the hell cares, plus I always will take the pictures that are shared on the business listing and then share them on my personal page, which then.

Then, the Facebook memories, then show me my memories of things I share and I’ll wind up turning around and resharing it from my memory back onto my business page and do a full circle, just a bunch of shares. And it’s not like I’m redoing it. I’m just pushing, click and share. And there it is. Yeah. 

[00:09:01] Torie: I’ve seen a couple of people talk about that, that if they look through their insights on, for example, Facebook you’ll always have like a couple of posts that crazy good. Like so much more than other ones. And you can go back and look through those and the way that you can have them always do crazy good is like, if it worked, share it again. Right? So there’s a way that you can go and you’ll look through that. And if you have a post that did really well, that means it’ll probably do really well.

Again, same thing with sales and promotions and different things like that. And you have to think that everybody’s not going to see every single thing that you do every single time. It’s just completely impossible with the amount of content that’s coming. Except for your mom, your mom will probably see every single one of them and she will be super excited.

She’s not going to care that she sees the same thing again. But everybody else is not going to see it. So it’s okay to reuse it. Now that doesn’t mean reuse it like next week, you know, give it a little bit of breathing time, but you can. 

[00:09:54] Sean: Or not because I’ll get too anxious and I’ll share something. Late at night, I like doing something and I’m like, whatever, I’m not scheduling it. And I want to see it live and it will get a couple of people. Right. But I can see, you know, it, it didn’t do as well as I thought, I’ll just reshare that shit tonight. 

[00:10:15] Torie: The next day.

[00:10:15] Sean: The next day, it could be back to back for all that.

[00:10:18] Torie: Okay. So it’s something that you think is supposed to be good and then it didn’t turn out good. And it might be because it was the wrong time or just pop it out again, but you would want to do it over, like every day. Keep sharing it, right? 

[00:10:29] Sean: No, no, no, no, no. I’d move on from it at that point, but I like it. It’s still, if it got shared at eight o’clock at night, on a Tuesday, I’m okay with resharing it the next day, Wednesday. 10 o’clock in the morning because it’s most likely a completely different audience, whether or not, you know, anybody sees the same thing. It doesn’t matter. And if they even see the same thing, they might not even notice that it’s been shared again, it just happened to show up in their feed.

Correct. 

[00:10:59] Torie: Okay. I can totally see that. So I don’t think that you should just keep sharing the exact same thing. Like if you. Selling tacos. You don’t have to go on there and show the exact same picture of tacos every single day. You probably want to give a little bit of variety. However, if you have a big promotion coming out like Sean, when he has his car show, you obviously want to share that kind of stuff. A lot of times 

[00:11:20] Sean: I actually would rather reshare something that worked. Yeah. Then like about the car show or something, I’d reshare it versus. Putting something brand new. That’s pretty much the same thing. If not the same thing, I just reshared the same old post and keep it going. Because then it is going to make it look like it is more popular.

And then Facebook is going to show it more often anyways or Instagram or, I mean, it’s going to be the same for any of the social media platforms.

[00:11:46] Torie: And so we’ve talked about like making up your own kind of events so that. You’re not really sure what to post that could be a way that you could batch that as well.

Like the car of the week kind of thing. Like, it doesn’t mean that every week you would have to go out and pick the car of the week. You could actually go out there and one day and pick the car of the week. The carwash is the one that did this and you could go out in one day and pick the car of the week for the next six weeks and then get it all ready.

So that’s, you didn’t have to think about the car the week again. 

[00:12:14] Sean: And actually the carwash that did that for our car. Okay. I didn’t see it for, I think two weeks before he actually gives us. So he, that, that guy that did it, he, he batched it. I mean, I T he took photos of cool cars when he saw him. And yeah, it was nothing like, ah, that’s it finally. And then she shared it and then you had to wait until another one came through. He took them as they came in. 

[00:12:41] Torie: You know, one of the reasons that I like Meet Edgar you talked about evergreen content. A lot of the social media schedulers will only let you schedule once. Some of them will let you schedule one thing to go out. Maybe a couple of times but a lot of them, it’s, it’s a one-time thing. The reason I like Meet Edgar is that if you do have evergreen content, meaning content, that you can post that any time like it can be daytime, nighttime, it could be the fall, it can be the spring and it’s always going to be relevant and good content for your customers.

Meet Edgar actually creates like these little buckets and it reuses. So if you have enough content, it reuses the content from the same bucket, and then you can mix your bucket up. So it’s not going out exactly the same. Like anybody would ever notice. And so that’s a really great way that if you did want to batch things, you can put them in a social media scheduler, like Edgar, that we’ll just keep putting them out and then you keep adding more content to it and you can mix it up everywhere.

[00:13:32] Sean: Plus it’ll do variations. So if you’ve got a photo and you’ve got some texts with it, you can then add variations of different texts or different. Pages of your website or something that you’re sending them back to, whatever the case may be. And if you’ve got something that’s not evergreen, we also use it to just because it’s easier to blast it out to our clients, all of their, their social media outlets, too.

I, you know, it’s a one-time deal. And so I’ll click on there saying only send once and save, and it’s still easier than, you know, trying to individually go to each one and share it. Knowing I’m only going to do it once. 

[00:14:12] Torie: Is a good point because people may think that you have to like, oh, I want to post this on Instagram. And then they have to go into Instagram and post it there and then go into Facebook and then go and go into all these different places when you use some of these social media schedulers. So not only can you schedule it in advance. Super cool, because you can do a whole bunch at one time and get it all scheduled out.

It’s you, you just put it in there one time and then it automatically puts it out to all of these different social media channels. If you didn’t know that that happens. 

[00:14:38] Sean: Yeah. I mean, it saves a ton of time because you got stuff like LinkedIn has its purpose, but even like your business listing on LinkedIn, like the odds of anybody following that and seeing anything on that are pretty slim. But if you’re using an automated system, like Meet Edgar and it sends it out there anyways, Plug it in as being one of the places that it goes out there. So if by chance somebody does go, Hey, let’s check out this business on LinkedIn and see what it’s all about. It’s, it’s going to have a bunch of content on there that you’re active and that you’re, you’re doing things like zero effort from you. It’s just another click of a button. 

[00:15:24] Torie: We talk about the fact that people will go crazy. On there be like, I’m going to try Facebook and they go crazy nuts for two weeks and they post a whole bunch and then they never post again. And if you use some of these tools, the ones that we talked about, and if you did some of this batching, then you don’t have to worry about looking like a crazy person or looking like a business that is no longer open. Because there’s always going to be stuff for your business that you need to post. That’s just like general things. If you’re a restaurant, you know, it’s your specials, it’s what you serve. It’s pictures of the restaurant. It reviews, you know, these types of things. If you’re the dog groomer, it’s talking about your services, tips for pets, why you should get your dog groom.

Like there’s all these things that you have that you can own. Post about and so doing a type of brain dump and figuring out what all of these things are. And then just getting some simple posts put together. Like it doesn’t have to be overly complicated. It doesn’t have to be super difficult. You don’t have to have a professional photographer come out.

You can go out there with your smartphone, take some decent photos like Sean does at one time, he said he did. I didn’t even pay it. What did you say? You didn’t even think about it. Like he doesn’t even try and you would never know because they look like great photos to me. I thought Sean was true. I didn’t realize it. 

[00:16:39] Sean: Every once in a while. I try, like, but I have to feel creative in. I’ve got to like have an idea and I’m like, I’m going to try and get this angle and all this. But a lot of times I may not have time because the is open. And a lot of times there’s people in there and I’m talking all day long and never have a time to actually take any photos.

So then it comes down to right before I leave and I’m like, Click click, click, click, click, and I, and I’m, I’m out the door. Literally, as I walked to the exit, I’m taking the photos. 

[00:17:08] Torie: I love it. When you tell me that. No, I’m serious. Like, because people like, it looks like you do, even when, like Sean talked about writing the blog post about Helen, which has been one of the greatest blog posts on the Miles Through Time website that has driven the most traffic that Sean could go share it any day and get a shit ton of people to come to the Mile Through Time website because of this blog post. And Sean tells me. I just whipped it together. I didn’t dry. You don’t have to spend a shit ton of time on this stuff. You don’t have to be a photographer. You don’t have to put your fancy clothes on, you know, you don’t have to go and edit every photo and make it all perfect. Like it just has to be done well.

[00:17:52] Sean: And that’s the cool thing about it. Digital stuff in this, in the world we live in today. Just, I mean, you can tweak things once it’s there, you just tweak it and tweak it and tweak it and you can repurpose and make it better and better and better. And maybe by that 20th time, you’ve sent that, that same image out the text is so perfect. And the web page it goes to is so fantastic that it’ll blow everyone’s minds when they go to it. And it’d be like, how’d you come up with this little, do they know it took you 10 years and a hundred revisions, but whatever. 

[00:18:27] Torie: That’s very true. So batching is a great way that you can get a lot done at one time and not drive yourself crazy, trying to market your business. It’s definitely a tool that people are using that you need to use too in your business. If you want more tips and tools that you can use for yours. Go to Toriemathis.com. We have a free resource page and we have a lot of really great tools that we’ve put together that we think would really help you, that you could go check out. And some of them have some really great specials that you could try for free. And a lot of them are free tools and they’re, they’re really going to help you be more productive without wasting time and wasting money and driving yourself crazy. And that’s what we want for you. 

[00:19:06] Sean: That’s right.

[00:19:07] Torie: So we hope you enjoy this episode. We have new episodes every Tuesday and Thursday, and we’d love to see you here again.

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