How to get you and your business from where you are to where to want to be.


A 4 Step Blog Schedule

by | Marketing, Productivity, Traffic

Do you have a difficult time finding a flow on updating your business blog? 

Consistency is essential when connecting to your audience with your blog, and there are many ways to manage your blog schedule successfully. Everyone is different, and each of us has our own flow, and you’ll have to experiment to see what works best for you.

Here is a 4-step blog schedule to get you started that many bloggers use that involves the best practices of goal setting to keep you on track: setting your goals and working backward.

1.    Create a publishing schedule

The first thing to do is deciding when and how often you will publish. A general guideline is to publish a blog post each week. 

If you can keep up this blog schedule without any issues, you can choose to publish more often, but start with once a week. 

2.    Set Specific Dates for Your Posts

If you already have a blog idea list, assign a date to each idea. This is your provisional schedule, and you can switch posts to different dates later if you need to. For now, it’s good to start with a schedule you can work with. 

3.    Identify the Steps

Identify what steps are necessary for each piece of content. You may be able to sit and dash off excellent blog posts on the day they’re scheduled to be published. Or you may decide to write all of your posts in one sitting in one afternoon to make posting easier for you. You have to find what works best for you.

Examples of steps might be:

  •  Research and Planning
  •  Outlining your post
  •  Writing your rough draft
  •  Editing your post
  •  Publishing your post

You may find it’s best for you to plan and outline one day, then write the next, and edit and schedule on the third day. You decide what works best for you and if you’re not sure just yet, choose something and then see how it goes. You can adjust your steps later.

4.  Add the Steps to Your Calendar

Finally, assign a date or time to each step in your process. Work backward from your publishing day and put each step on your calendar.

For example, if you have the three steps of outline, write, and edit, your schedule might look like this:

  •    Friday: Edit post and publish
  •    Thursday: Write post
  •    Wednesday: Create an outline

When you add each step to your calendar consistently you’ll have a blog schedule you can keep up with. You won’t feel rushed, and you’ll have the time to create each post.

Most importantly, you’ll stay on schedule and continually connect with your audience week after week. 

Here’s to working smarter to create the business and life you LOVE!



Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smart.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

Torie hosts SMART AF, a show for non-techy, non-marketers looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.


No Results Found

The posts you requested could not be found. Try changing your module settings or create some new posts.


Best Small Business Marketing PodcastWhere underdog entrepreneurs go to get SMART AF about growing their business without wasting time, money, or sanity hosted by Torie Mathis.