How to get you and your business from where you are to where to want to be.


Goal Setting Strategies for Entrepreneurs

by | Marketing, Success + Mindset | 0 comments

The most effective way to achieve important entrepreneurial goals is to break big goals into smaller ones.

One of the best ways to do this is over time. Using long-term, medium-term, and short-term goals will help in your successful goal setting strategy and help you reach more of your goals.

Using supporting goals will ensure that you are consistently moving toward achieving the goals you set.

Supporting Goals

The best way to get where you want to go into business is to use a mix of short, medium, and long-term goals. Each one has different benefits and can launch you forward toward your end result. What ties it all together are supporting goals. These are goals that are formulated as milestones for your medium and long-term goals.

Use this step-by-step goal setting strategy to bring your business dreams to life:

1. Set long-term goals first

Decide what do you want to achieve in the next few years? These are big picture, broad goals that will take time to complete, like buying a home, earning six-figures or writing a book. Your long-term goals are the foundation for your goal setting as they define where you want to be in the future.

Your long-term goals should be obtainable within a specific number of years. Try to give your goals a time frame, such as buying a home in five years or making six-figures in two years.

2. Set your medium-term goals next

Let your medium-term act as big milestones to help you achieve your bigger goals. For example, if your goal is to write a book to help brand yourself as an expert, let a medium-term goal be to outline your chapters since this is a reasonable goal between where you are now and the ultimate goal you have of writing a book.

Your medium-term goals should also have set time frame. These will keep you working toward your long-term goals, ensuring that you’re always moving forward in the right direction.

3. Finally, focus on your short-term goals

Short-term goals and ones you can achieve more quickly. You can set short-term goals for each quarter, month or week. These goals break your medium-term goals into more bite-sized chunks. These goals will guide you toward your ultimate goal.

Short-term goals can be anything you want, but they should be supporting goals. This means that they should be small and definite steps toward your bigger goals and not end goals themselves.

They are “pieces of the pie, not the pie itself.”

Be sure to follow the SMART goal setting strategy (Specific, Measurable, Attainable, Realistic and Timely) for your short-term goals so you know you can achieve them.

Long-term goals tend to be the most meaningful and essential, which is why they will take more time to achieve. But don’t focus all your attention on the big picture goals when it is medium and short-term supporting goals that allow you to get there. By using all three types of goals, you will get to where you want to be.

The more time you take to plan out your goals, the better the results are likely to be.

Planning and forethought can go a long way in helping you achieve what you really desire in your life.

You’ll be on your way to creating the business and life you love.

Here’s to creating the life you LOVE!


Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smart.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

Torie hosts SMART AF, a show for non-techy, non-marketers looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.


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