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Are you an entrepreneur looking to build your email list?

Building an email list can be challenging, but the right resources will help you achieve success.

With the right tools, like free email templates, you’ll have everything you need for success. From understanding different types of lists to creating and testing templates before sending them out – we’ve got all the information covered so that you can make sure your emails get opened.

Table of Contents:

Building an Email List

For entrepreneurs wanting to grow a sustainable business, having an email list is critical. Why? It’s the most direct way to reach potential customers and keep existing ones engaged.

Having an email list gives you the capability to craft individualized content, discounts, and announcements that meet your customers’ interest, and unlike social media, you have direct access through email – no competing with cat videos or family gossip.

Maintaining an email list can be a powerful tool for digital marketing, allowing you to reach out to customers who have already expressed interest in what you sell.

With an email list, you can quickly get the word out about new products or services, as well as promote special deals and discounts. You can also use it to segment your audience into different groups based on their interests so that you can target them more effectively with relevant content and promotions.

How to Collect Email Subscribers

You can collect emails from your website visitors in a variety of ways, such as including opt-in forms on blog posts and product pages, offering incentives like free ebooks or discounts for joining the list, running contests with prizes relevant to your brand, giving exclusive content only available through email signups, and strategically placing calls-to-action (CTAs) around your site.

Put simply: don’t let any opportunity slip away. Utilize these methods to build an extensive contact database that you can tap into when needed.

Related: Grow your Email List FAST

Grow Your List with Influencers

Entrepreneurs can expand their email lists by connecting with industry influencers who have a larger following than they do. Partnering with these influencers will help increase exposure for both parties, which could lead to more people joining either party’s mailing list.

Use Multimedia to Get Subscribers

Additionally, creating compelling content such as videos, podcasts, and webinars that encourages viewers/listeners/attendees to subscribe is another great way entrepreneurs should consider when trying to grow their mailing lists.

Finally, don’t forget about leveraging social media platforms like Facebook and Instagram where users are able to create ads specifically designed around collecting emails from targeted audiences.

Growing your email list is a powerful way to expand your customer base and remain in touch with them. To maximize the potential of this valuable resource, it’s important to understand the different types of emails you can send out.

The Gist: Email lists can be a great asset for entrepreneurs, giving them the capacity to communicate with prospective customers directly by sending customized communications and promotions. Building relationships with influencers, creating compelling content, and leveraging social media can help grow email list subscribers quickly. Don’t let any opportunity slip away.

Types of Emails

Email lists are a powerful tool for entrepreneurs to stay connected with their customers and grow their business. There are three main types of email lists: newsletters, promotional emails, and automated messages.


Newsletters are the most common type of email list used by businesses today. Subscribers of newsletters are kept up to date with company updates, industry news, product reviews, tips and tricks, etc. Newsletters can be sent out weekly or monthly depending on how often you want to keep your subscribers informed about what’s going on in your business.

Promotional Emails

Promotional emails focus solely on marketing products or services to potential customers. These emails typically include discounts or special offers that encourage people to purchase from you instead of competitors. Emails for promotion should be sent out with caution to prevent inundating subscribers with an excessive number of sales pitches.

Automated Emails

Pre-written emails that get activated upon certain occurrences (e.g., subscribing to a mailing list) are known as automated messages. This is a great way for businesses to nurture leads without having to manually send out each message every time someone signs up for something new on their website or makes a purchase online.

Automated messages can also be used as reminders for upcoming events like webinars or workshops hosted by the company itself.

No single email list is necessarily the best for a business; it all comes down to what kind of content you wish to disseminate and how frequently emails are sent out through campaigns.

However, using all three types together can help ensure that you provide valuable information while staying top-of-mind with existing customers and prospects – key components in any successful digital marketing strategy.

Generally, entrepreneurs should be cognizant of three distinct varieties of email lists when constructing their templates. With the right design and content, you can create an effective template to reach your desired audience.

The Gist: Email lists, encompassing newsletters, promotional emails and automated messages, are a key component of any digital marketing strategy. By combining all three types together entrepreneurs can provide valuable information while staying top-of-mind with customers and prospects alike.

Creating an Email Template

Crafting a professional-looking and easily readable email template is an excellent way to ensure your message comes across clearly. Designing the layout of your template should be one of the first steps in creating it, as this will determine how readers view your content. Start by choosing a font that’s both legible and visually appealing.

Next, decide the kind of organization you’d like for headings, subtitles, body text, and so on so that all data is structured harmoniously.

Choosing the right images and graphics can help make your emails more engaging. For example, adding product images or screenshots of customer reviews can add visual appeal and draw attention to important points in the message.

Make sure any visuals are relevant to the topic at hand and not overly distracting from the main message you’re trying to convey.

Writing engaging copy with call-to-actions (CTAs) is key when crafting an effective email template. Keep sentences short but informative while avoiding jargon or technical terms whenever possible – aim for a conversational tone that speaks directly to readers without being too salesy or pushy.

Your CTAs should clearly indicate what action you want recipients to take after reading your message – whether it’s signing up for something or making a purchase – so they know exactly what step they need to take next.

Creating an email template is essential for successful campaigns, and the next step is to test it before sending out. Testing your template will ensure that you are able to maximize its effectiveness by A/B testing subject lines, checking links and grammar errors, as well as analyzing performance metrics after each campaign.

Once you have a winning design, you can save it as a template, but first, let’s test it out.

Testing Your Template Before Sending It Out

Prior to sending out any emails, it is essential to ensure all links are functional by manually clicking on them or using a link verification tool like Check My Links Chrome Extension.

Make sure that all URLs are valid by clicking on them yourself or using a link validation tool like Check My Links Chrome Extension. Additionally, proofread every email carefully for grammar errors before hitting “send” – no one likes getting an error-filled message.

Once you have sent out an email campaign, track its performance closely by looking at key metrics such as open rates, click-through rates (CTRs), unsubscribe rates and other relevant data points from analytics tools like Google Analytics or your email service’s reports.

These insights will help you understand what works best when it comes to crafting effective emails that engage customers effectively while avoiding costly mistakes like high bounce rates due to broken links or incorrect formatting issues in HTML code.

Testing your template before distribution is critical to guarantee everything functions correctly and appears professional. Moving on, there are a few ways you can find free email templates online for use with your campaigns.

Use Email Templates in Your Email Service

Most email services will have built-in templates. These are going to be the best place for you to find an email template that will be easy to use and to edit. Once you edit the template you can make it your working template in your email software. This will save you time and make sending professional-looking, consistent emails easy.

Email Template Examples

Finding Free Email Templates 

Discovering free email layouts online can be a fantastic method to minimize both effort and cost while still crafting an eye-catching, professional-looking design. There are many websites that offer free templates for download, but it’s important to make sure you have all the necessary permissions before using them. Here’s what you need to know about finding and customizing free email templates.

Popular Websites for Downloading Free Templates:

When searching for free email template downloads, start by checking out popular websites like ThemeForest or TemplateMonster. These sites provide a wide variety of both paid and free options from which to choose. Look through the available designs and pick one that best fits your brand identity. Make sure you read the license agreement carefully before downloading so you understand any restrictions on usage or modifications of the design.

Customizing Pre-Made Templates:

Once you’ve downloaded your chosen template, it’s time to customize it with your own branding elements such as logos, colors, fonts, etc., so that it matches up with your website or other materials associated with your business identity.

Finding and customizing free email templates can help you create attractive messages quickly and cost effectively while ensuring they stay within legal boundaries when doing so. Always check licenses first to ensure you are not infringing on any copyright laws. With these tips in mind, anyone should be able to find suitable options no matter what their budget may be – happy hunting.

The Gist: Discovering the perfect email template can be simple; there are many excellent free options accessible online but start with your email software’s templates to make it easy.


As an entrepreneur, having a successful email list is essential for maintaining contact with your target audience; free templates can be used to construct engaging emails that will keep them informed of developments in your business without extensive time or expense.

By utilizing free email templates, you can create attractive and effective emails that will help engage your customers and keep them informed about what’s happening in your business. By utilizing the right template, you can easily develop an effective email marketing strategy with minimal effort and cost.

Get started with email marketing with the Smart Email Marketing Guide.


About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

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