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How to Find a Profitable Niche

by | Marketing

There’s a saying that there is nothing new under the sun and, unfortunately, this is pretty true.

Many new businesses search endlessly for that one unique, profitable niche that hasn’t been fully tapped into yet, and this is time wasted. Yes, you need to find a profitable niche, but shouldn’t try to reinvent the wheel. Here’s how you find a great niche that will bring you success (and profits!) in your business.

An Evergreen Niche

The best niches for business are “evergreen.” This means that it’s not something that’s just popular right now, but something that people will be into years to come. You’ll do a great deal of work to get your business setup. If the trends change and your audience leaves, you’ll have done all of that work for nothing and need to find a new “hot” niche.

A High Demand Niche

Choose a niche that is in high demand. This means that there’s a great deal of engagement and interest in the subject. If it’s in demand, you will find people online actively talking about it and searching for solutions. For example, if you see social media groups talking about your topic, this is a sign that you have a good, profitable niche. You can also use these groups to learn about your market and later to promote your product or service.

People Are Paying for It

Look for products in the niche that are already selling in the market. Some niches may be popular with a great deal of engagement, but no one is actually buying anything. For a niche to be profitable, people need to be purchasing the products or services. One way to assess this is to look at products in the niche on Amazon or other online sites.

Problems and Solutions

The best products and services real solve problems. Look for niches where people are talking about their problems and issues and looking for solutions. Most of the time, people want ways to save time, money, or stress in their daily lives or businesses. When you find problems you can solve, you can step in and offer your answer. If you do this right, you’re virtually assured sales.

Must-Have Competition

Competition is actually a good thing when you’re looking for a profitable niche for your business. It tells you there’s actually money to be made in it. If there are other businesses selling products, it means people are paying. The key here is to do something unique in the niche that sets you apart from the competition.

Prior Knowledge Helps

It’s helpful if you know something about the niche before starting your business. It’ll save you time for sure. However, this isn’t totally necessary. As you immerse yourself in the topic, you’ll learn about it and become an expert in no time. But if you’re somewhat of an expert already, this cuts corners and saves you time.

Money vs. Passion Balance

Although you want to choose a niche that you’re passionate about, you need to make sure it’s profitable. So, there’s a balance between passion and profitability. Try to find something you love that you can also make money from.

Here’s to creating the business and life you love.


Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

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From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.

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