GETTING YOU FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

Digital marketer, best-selling author, Army veteran, Torie Mathis helps entrepreneurs consistently grow their business with SMART marketing, digital tools, and a success mindset.

ONE BOOK WEDNESDAY | PREDICTABLY IRRATIONAL

by | KNOWLEDGE

Read one book a week to change your life.

PREDICTABLY IRRATIONAL
BY DAN ARIELY

 

Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable – making us predictably irrational.

Ariely explains, “My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are–how we repeat them again and again–I think you will begin to learn how to avoid some of them”.

This book is a must read if you are running or managing your own business or if you are marketing and pricing products. The human mind works in ways that we can understand, and thus price and market our items accordingly. Ariely gives us a glimpse at the mind’s processes, and after many “ah ha’s” we can see how we and our customers react – most of the time not in the most rational of ways.

TAKE ACTION

Are you ready to change your life? One book a week to see big changes.

Let’s talk Predictably Irrational, what did you think?

Until next time,

Torie Mathis

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂 

FREE 30-Day Challenge


 

SUBSCRIBE TO INTEGRATIVE SUCCESS MAGAZINE

GET MY MONTHLY MAGAZINE FREE FOR A LIMITED TIME: SUBSCRIBE NOW


 


 

0 Comments

Hi! I'm Torie!

From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.

Through courses, books, speaking, workshops, articles and done-for-you services I can help YOU can get to where you want to go.

You can create a business
and life you love.

I'm so dedicated to YOUR success that I publish a magazine about it. Subscribe for FREE today and create the success you've been dreaming of in your life.