ONE BOOK WEDNESDAY | PREDICTABLY IRRATIONAL
Read one book a week to change your life.
BY DAN ARIELY
Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable – making us predictably irrational.
Ariely explains, “My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are–how we repeat them again and again–I think you will begin to learn how to avoid some of them”.
This book is a must read if you are running or managing your own business or if you are marketing and pricing products. The human mind works in ways that we can understand, and thus price and market our items accordingly. Ariely gives us a glimpse at the mind’s processes, and after many “ah ha’s” we can see how we and our customers react – most of the time not in the most rational of ways.
Are you ready to change your life? One book a week to see big changes.
Let’s talk Predictably Irrational, what did you think?
Until next time,
ABOUT THE AUTHOR: TORIE MATHIS
Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter. She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂
Hi! I'm Torie!
From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.
You can create a business
and life you love.
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