SMART MARKETING

Sales Process | Message | Authority Building | Relationship Creation | Traffic

How to get you and your business from where you are to where to want to be.

THE KEYS TO SMART MARKETING - ReLAtionship

When a customer first finds your business, whether it be online, in person or by referral they are likely not to be ready to commit yet. This is the time to begin to build a relationship with them to get them to know, like and trust you.

HOW AND WHY DO YOU BUILD A RELATIONSHIP WITH YOUR PROSPECTIVE CUSTOMERS?

By offering prospects a way to connect with you, in a nonthreatening, easy way you can open the door to them getting to know, like and trust you. As you nurture the relationship with them, they are more likely to do business with you.

Relationship Building is also beneficial for current customers as it makes them more likely to not only buy from you again but to refer you to friends, family, and colleagues as well.

Relationship Building includes:

Freebie Offers and Lead Magnets
Social Media
Video and Audio
Email Marketing
Guides, E-Books, and Magazines
Facebook and Instagram Live Videos

If you would like to learn more about how you can grow your business with Smart Marketing and want to set up your Relationship Building you can request a consultation with Torie Mathis, Founder + Creative Director at Lake Shark Media here.

LEARN MORE ABOUT RELATIONSHIP BUILDING

Marketing

The Beginners Guide to Video Marketing – 10 Steps to Get Started

By Torie Mathis | 25 min read

If you want to make videos for your business but just aren’t sure how to start check out these 10 steps for video marketing beginners

Smart AF Show

Ep. 127 Find Your People – The Power of Your Peers

By Torie Mathis | 20 min read

In this episode, Torie Mathis and her cohost Sean talk about how they have harnessed the power of the automotive museum world to grow, learn and support others and how you can mirror this in your business.

Smart AF Show

Ep. 126 Raising Quitters – How to Know Yourself

By Torie Mathis | 33 min read

We all know it’s easier to quit than to keep going when things get tough, but what makes some people hold on and others go down for the count?

Smart AF Show

Ep. 125 Breaking Barriers: Tesla, Classics and Being Too Young

By Torie Mathis | 23 min read

In this episode, Torie Mathis and her cohost Sean talk about how important it is for us to stand up against these assumptions and bridge the gaps our society makes.

Smart AF Show

Ep. 124 Three Keys to Grow Your Email List

By Torie Mathis | 25 min read

3 key strategies your business can use to grow your email list with ease and how YOU have the same power and opportunities as big business.

Smart AF Show Success + Mindset

Ep. 123 Make Your First Time A Success – Entrepreneur Mindset

By Torie Mathis | 25 min read

How to make your first run a success, how to keep a project moving forward even when doubt sets in, and how to avoid the BIGGEST sabotage.

Smart AF Show

Ep. 122 Well, That Didn’t Work – Small Business Marketing Mistakes

By Torie Mathis | 23 min read

In this episode, Torie Mathis and her cohost Sean reminisce about business building and marketing strategies they tried and failed at. Yeah, there was some money and time spent, but the experiences are priceless.

Smart AF Show

Ep. 121 The Real Reason You Market Your Business

By Torie Mathis | 29 min read

Build trust with your audience, even before they meet or buy from you by using some essential marketing strategies you may have overlooked.

Smart AF Show

Ep. 120 Make Facebook Ads Your Audience Loves

By Torie Mathis | 22 min read

In this episode, Torie Mathis and her cohost Sean discuss the reasons your Facebook ads may be under-performing (aka customers don’t like them) and how to fix them.