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Unsubscribes, Unopens, and Spam Complaints, Oh My! – Email Marketing Strategy Gone Wrong

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email marketing

Unsubscribes, Unopens, and Spam Complaints, Oh My! – Email Marketing Strategy Gone Wrong

Email marketing is the best strategy for creating relationships that lead to sales. But many entrepreneurs are worried about unsubscribes, unopened emails, and spam complaints to the point of holding their dear, precious email list and not emailing it. This is one of the biggest mistakes in email marketing.

Torie Mathis and her cohost Sean go over how to get over email marketing’s biggest hurdles and how to use your email list as a powerful tool to get sales in your business. Even if people unsubscribe. 🙂

We will cover:
Why unsubscribed are okay
Why you need to let people unsubscribe legally
The biggest mistakes to email marketing
What is email marketing
How to grow your list
How emailing your list makes them more likely to buy
What to say when you email your list
How to know what’s working and what’s not working
What email marketing tools to use (see options below)
How to create a customer journey as your email marketing strategy

Recommended Tools:
Constant Contact…

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Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

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Hi! I'm Torie!

From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.

Through courses, books, speaking, workshops, articles and done-for-you services I can help YOU can get to where you want to go.

You can create a business
and life you love.

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