How to get you and your business from where you are to where to want to be.


3 Smart Business Investments You Need To Make

by | Marketing, Productivity | 0 comments

I get it. You’re a solo-preneur. 

You’re proud that you’ve bootstrapped your mighty business from the ground up, tackling each task that comes your way. You designed your first website, dove in and learned how to edit and upload your videos to YouTube, you figured out how to format your newsletter yourself, and even wrestled your website shopping cart into submission. 

But with that feeling of pride that comes from doing all the work yourself comes a price. So many small business owners (like YOU) are working too many hours, suffering from frustration and burnout not because you’re not good at what you do, but because you’re not willing to truly invest in your business. 

Stop letting a scarcity mindset prevent you from taking the crucial steps and making the must needed investments that will have a massive impact on you and your business. 

Here are 3 smart business investments you need to make it your business:


By far, the most popular objection to outsourcing I hear is, “I can’t afford it.” Perhaps you’ve heard—or even said this too. But the truth is, if you are a serious business owner, you really can’t afford not to outsource. 

The time you’ll free up by no longer doing those mundane, everyday tasks is time you’ll spend more profitably by working on actual income-producing tasks.

You’ll also have the time to:

•    Up your content marketing game

•    Record video and audio content

•    Connect with your audience with email and your blog

•    Work with more clients you love

•    Or just enjoy your life more

Outsourcing in your business should never be looked at as an expense. In fact, if you feel you’re not getting a serious return on your outsourcing investment, it’s time you take a good look at what it is you’re outsourcing and how well they are doing. You may have room for improvement so you can see the necessity of outsourcing.


Many online business owners start out using free or low-cost tools that come with limited features. For example, you might be only using PayPal for product sales and manually adding buyers to your mailing list each time you receive payment. While that does work when you are just starting and time flows more freely than money, there is a time when you will outgrow doing things that long way. The issue is when you fail to realize the true benefits of automating your business.

You may be trying to “make do” with a pieced-together system that is costing you sales and is costing actual dollars, too. You (or your VA) likely spend all this extra time simply trying to get it all to work, rather than just letting automation tools do your heavy lifting. 

Recognize when it’s time for you to up your marketing tools to include automation, and watch your income (and time) increase dramatically!


It’s possible for you to build your business entirely on your own. You can pay close attention to what others are doing and try to reverse engineer their systems. You can read the best books and blogs and maybe even invest in a couple of carefully chosen training programs. 

But there will come a time when the growth in your business will flatline, and you’ll struggle to get to the next level. 

This is the time that investing in a coach will make a massive difference for your business. A coach will help you work through the blocks that hold you back and see the blind spots you’re missing. A coach will help you build a business you love that works for YOU. 

Don’t be scared to invest in your business.

Wise investments such as outsourcing, coaching, and automation, will pay for themselves many times over. And you’ll discover you have built the business of your dreams.

Here’s to creating the business and life you LOVE!


Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smart.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

Torie hosts SMART AF, a show for non-techy, non-marketers looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.


Submit a Comment

Your email address will not be published. Required fields are marked *


Best Small Business Marketing PodcastWhere underdog entrepreneurs go to get SMART AF about growing their business without wasting time, money, or sanity hosted by Torie Mathis.