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  4.  | 3 Smart Business Investments You Need To Make

I get it. You’re a solo-preneur. 

You’re proud that you’ve bootstrapped your mighty business from the ground up, tackling each task that comes your way. You designed your first website, dove in and learned how to edit and upload your videos to YouTube, you figured out how to format your newsletter yourself, and even wrestled your website shopping cart into submission. 

But with that feeling of pride that comes from doing all the work yourself comes a price. So many small business owners (like YOU) are working too many hours, suffering from frustration and burnout not because you’re not good at what you do, but because you’re not willing to truly invest in your business. 

Stop letting a scarcity mindset prevent you from taking the crucial steps and making the must-needed investments that will have a massive impact on you and your business. 

Here are 3 smart business investments you need to make it your business:

1. Outsourcing

By far, the most popular objection to outsourcing I hear is, “I can’t afford it.” Perhaps you’ve heard—or even said this too. But the truth is, if you are a serious business owner, you really can’t afford not to outsource. 

The time you’ll free up by no longer doing those mundane, everyday tasks is time you’ll spend more profitably by working on actual income-producing tasks.

You’ll also have the time to:

  • Up your content marketing game
  • Record video and audio content
  • Connect with your audience with email and your blog
  • Work with more clients you love
  • Or just enjoy your life more

Outsourcing in your business should never be looked at as an expense. In fact, if you feel you’re not getting a serious return on your outsourcing investment, it’s time you take a good look at what it is you’re outsourcing and how well they are doing.

Options for Outsourcing:

You may have room for improvement so you can see the necessity of outsourcing.

2. Automation

Many online business owners start out using free or low-cost tools that come with limited features. For example, you might be only using PayPal for product sales and manually adding buyers to your mailing list each time you receive payment.

While that does work when you are just starting and time flows more freely than money, there is a time when you will outgrow doing things that long way.

The issue is when you fail to realize the true benefits of automating your business.

You may be trying to “make do” with a pieced-together system that is costing you sales and is costing actual dollars, too. You (or your VA) likely spend all this extra time simply trying to get it all to work, rather than just letting automation tools do your heavy lifting. 

Options for Automation:

Recognize when it’s time for you to up your marketing tools to include automation and watch your income (and time) increase dramatically!

3. Coaching

It’s possible for you to build your business entirely on your own. You can pay close attention to what others are doing and try to reverse engineer their systems.

You can read the best books and blogs and maybe even invest in a couple of carefully chosen training programs. 

But there will come a time when the growth in your business will flatline, and you’ll struggle to get to the next level. 

This is the time that investing in a coach will make a massive difference for your business. A coach will help you work through the blocks that hold you back and see the blind spots you’re missing. A coach will help you build a business you love that works for YOU. 

Options for Coaching:

Investing in Your Business Will Grow Your Business

Don’t be scared to invest in your business.

Wise investments such as outsourcing, coaching, and automation, will pay for themselves many times over. And you’ll discover you have built the business of your dreams.

Here’s to creating the business and life you LOVE!


About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + to make more money. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.


from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

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