Benefits of Direct Response Marketing
Direct response marketing is a marketing that asks for a direct response from your potential customers.
This type of small business marketing is used to answer questions, present your business, introduce your services and products and tells the story of your brand. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
- Direct mail
- Print Ads
- Radio and TV ads
- Coupons or other incentives
- Telemarketing
Some of the advantages of direct marketing are
- A great way to use free time during lulls in business
- A productive way to communicate and empower you to create more relationships
- Great way to up- and cross-sell to current customers
- A low-cost way to rustle up new business
- Used as leverage to turn small sales into large sales
- Supplement your current marketing program
- A cost-effective way to reach target markets
- Offers measurable results
- Reach outside your local area for new business
- Increase the effectiveness of your sales force
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.
Here’s to creating the life you LOVE!
About Digital Marketing Expert Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.
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What you need is to be SMART.
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I like that you said that direct marketing is a good way to rustle up new business and an economical way to reach target markets. My sister wants to start a small bakery soon, but she isn’t sure how to get the word out. I’ll have to tell her to look into her direct marketing options so she can be as successful as possible!
That sounds awesome, Michaela! There are a lot of new business resources here on the site for her to check out too. This may be a good one for her: Start Your Business Smart. Best of luck!