How to get you and your business from where you are to where to want to be.


Why You’re Building a Personal Brand – Whether You Like It Or Not

by | Marketing, Purpose, Smart AF Podcast, Success + Mindset | 0 comments

Building a Personal Brand

Why You’re Building a Personal Brand – Whether You Like It Or Not

Whether you like it or not, as a business owner, you are building a personal brand. It’s time to stop fighting it and start building your personal brand – on purpose.

Torie Mathis and her cohost Sean talk about their personal brand journey and how every business owner can leverage the power of their personal brand to grow their business.

Learn how to harness this marketing strategy to build your business.

We’ll cover:
The transition to a personal brand
How different industries can utilize their personal brand
Benefits of a personal brand
The danger of defaulting your online persona
What exactly is a brand?
Why YOU need a personal brand…yes YOU!
Steps to start your personal brand
How to clean up your online presence

Mentioned on this episode:
Crush It by Gary Vaynerchuk
Crushing It by Gary Vaynerchuk
Miles Through Time:

Get SMART AF resources and tools to grow your business at

Listen or watch the full episode below:



listen on amazon music    Listen + Watch on YouTube  Listen on Spotify       listen on castbox         Listen on google podcast   Listen on SOUNDCLOUD


Torie Mathis helps entrepreneurs get from where they are to where they want to be by working smarter.  She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She has cracked the code for creating a lucrative, independent business + an amazing lifestyle. She can help you with your marketing and business growth, your clarity and purpose and help you reach your vision of success. 🙂

Are you smart about your marketing?

Take the free quiz and see how your business stacks up.

Hi! I'm Torie!

From living in Europe to attending a prestigious Art School for free to traveling the world with my family and the freedom of entrepreneurship - I have a knack for getting what I want from life. I can help you get from where you are to where you want to be in business and in life.

Through courses, books, speaking, workshops, articles and done-for-you services I can help YOU can get to where you want to go.

You can create a business
and life you love.

Smart AF Magazine

I'm so dedicated to YOUR success that I publish a magazine about it. Subscribe for FREE today and learn how you can be SMART AF when growing your business.