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How to Make Your Restaurant Marketing Deliciously Irresistible

As a restaurant owner or manager, you know that the key to success is more than just great food and service. You need to get the word out there, attract hungry customers, and keep them coming back for more.

But let’s face it, marketing can be overwhelming. With so many options available, it’s hard to know where to start, what to focus on, and how to measure success. That’s where the Smart Marketing system comes in.

Think of it as your secret recipe for restaurant marketing success. With the Smart Marketing system, you can save time and money while achieving marketing success. It’s like having a personal marketing chef in your corner, helping you create the perfect dish that satisfies your customers and your bottom line.

So, if you’re ready to take your restaurant marketing to the next level, let’s dive into the five marketing pillars that make up the Smart Marketing system.

Smart AF Method by Torie Mathis
restaurant marketing

Looking to attract more customers and grow your restaurant business?

Enter the Smart Marketing system, the ultimate recipe for marketing success.

But what’s in this marketing cookbook, you ask? It’s the five marketing pillars that will spice up your restaurant’s marketing strategy: Sales Process, Message, Authority, Relationship Building, and Traffic.

Each of these pillars is like a different ingredient that adds its own unique flavor to your restaurant’s marketing efforts. By using all of them in harmony, you’ll create a deliciously irresistible brand that customers won’t be able to resist.

Let’s take a closer look at how each of these ingredients can help your restaurant grow and succeed in a highly competitive industry.

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Your Restaurant Company And The Smart Marketing System

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals – like you – can have an easy-to-follow blueprint for reaching their business marketing goals without wasting time and money.

It means less guess work trying to figure out what to do – there is a purpose for each marketing strategy instead of hoping it works.

What Is SMART Marketing?

SMART stands for the 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

– and together they create a scalable system to consistently grow your restaurant and help you rise above your competition.

Smart marketing connects all of your marketing making it more effective and more fun!

Sales Process for Restaurants:
Getting Those Diners in the Door 

Let’s face it, the restaurant industry can be a tough nut to crack. But fear not, my culinary comrades, because the Smart Marketing system has got your back.

When it comes to sales processes, having a clear plan of action is key to turning those lookie-loos into loyal diners.

Your Restaurant USP

First up, consider your restaurant’s unique services and how you can tailor your sales process to meet your customers’ needs. Maybe you offer catering or private dining options – make sure you’re promoting these offerings in your marketing messages and on your website.

A Return-worthy Dining Experience

Next, make sure you’re providing a smooth and easy dining experience for your customers, from online reservations to seamless payment options.

Restaurant Upsells!

And don’t forget the power of upselling – training your staff to suggest add-ons like drinks, appetizers, or desserts can make a big difference in boosting sales.

So there you have it, folks – the Smart Marketing system’s sales process tips for restaurants. Now go forth and fill those seats with happy diners!

sales process

Want to Learn more About Sales process?

Are you ready to improve your sales process? Get the tools and resources for a highly effective sales process below.


Message for Restaurants:
Your Words Matter, Pal!

Listen up, restaurant owners! You might have the most delicious food and the fanciest decor, but without a clear message, you’re just shouting into the void.

Your marketing message needs to hit the sweet spot and speak directly to your ideal customers’ pain points.

Here are some tips to make your message mouth-watering:

  • Highlight your unique selling points (USPs). What makes your restaurant stand out from the crowd? Maybe you offer locally sourced ingredients or a secret family recipe passed down for generations. Whatever it is, make sure it shines through in your message.
  • Use mouth-watering language. Your descriptions should make your customers’ taste buds tingle. Don’t just list the ingredients – paint a picture of the flavors and aromas they can expect.
  • Show off your personality. Are you a family-friendly diner or an upscale bistro? Your message should reflect your restaurant’s vibe and values. Inject some humor or charm to make it memorable.
  • Keep it concise. No one has time to read an essay. Keep your message short and sweet, so customers can quickly grasp what you’re all about.

So, get those creative juices flowing, and start crafting a message that will leave customers hungry for more!


Want to Learn more About Improving Your Messaging?

Are you ready to improve your messaging? Get the tools and resources for a highly effective message below.

Authority for Restaurants:
Show Off Your Expertise

Let’s talk about establishing authority in the restaurant industry. You want people to see you as the go-to spot for their next meal, right? Of course you do! And you can achieve this through a few marketing tactics.

Content Marketing for Restaurants

First, start showing off your expertise through content marketing. Write blog posts, create videos, or host a podcast where you share your culinary knowledge with the world.

Let people know that you’re not just slinging burgers and fries, but you have a deep understanding of the industry and the art of cooking.

Networking for Restaurants

Another way to establish authority is through networking. Attend industry events, join local business groups, and get involved in the community. By making connections and building relationships with other restaurant owners and industry leaders, you can position yourself as a thought leader and gain exposure for your restaurant.

Be an Expert

And don’t forget about thought leadership! Share your insights on industry trends and hot topics on social media or in interviews. When people see you as an expert in your field, they’ll be more likely to trust and choose your restaurant over the competition.

So, go ahead and show off that culinary expertise! Let the world know that your restaurant is the place to be for delicious food and industry knowledge.


Want to Learn more About Improving Your Authority?

Are you ready to improve your authority? Get the tools and resources for a highly effective authority below.


Building Restaurant Relationships:
The Key Ingredient

You can’t spell “restaurant” without “relationship”! Okay, that might be a bit of a stretch, but the truth is that building relationships with your customers is crucial for any restaurant’s success.

After all, if your customers don’t feel valued and appreciated, they’re not likely to come back for seconds (or thirds). But fear not, because we’ve got some tips and tricks to help you build those relationships and keep your customers coming back for more.

Customer Service: The Cherry on Top

Good customer service is like the whipped cream on a hot fudge sundae: it’s the perfect finishing touch that takes your customers’ experience from “good” to “great.” Make sure your staff is friendly, attentive, and always willing to go the extra mile to make your customers feel special.

Email Marketing: The Secret Sauce

Email marketing is a powerful tool for keeping your customers engaged and up-to-date on your restaurant’s latest happenings. Keep your emails informative, fun, and maybe even a little bit cheesy (who doesn’t love a good food pun?).

Social Media Engagement: The Special Ingredient

Social media is the perfect platform for showing off your restaurant’s unique personality and engaging with your customers on a more personal level. Post mouth-watering food pics, behind-the-scenes peeks, and fun polls to keep your followers coming back for more.

Remember, building strong relationships with your customers isn’t just good for business – it’s also a lot of fun! So get creative, have fun with it, and watch your restaurant thrive.

Want to Learn more About Improving Your Relationship Building?

Are you ready to improve your relationship building? Get the tools and resources for a highly effective relationships below.

Traffic for Restaurants: Get Them Lining Up at Your Door

You’ve got a great menu, a cozy atmosphere, and a team of talented chefs, but what good is all of that if nobody knows about your restaurant? That’s where generating traffic comes in – it’s like putting up a neon sign that says “Hey, we’re here, and we’re serving up some seriously delicious eats!”

But how do you get people to notice you in the vast sea of restaurants out there? Fear not, hungry entrepreneur, we’ve got some tips to help you attract hungry diners to your website and social media platforms.

SEO: Not Just for Geeks

Search Engine Optimization (SEO) might sound like something only computer geeks do, but it’s actually a crucial tool for getting your restaurant noticed online. By optimizing your website for keywords related to your cuisine and location, you can improve your search engine rankings and make it easier for people to find you when they’re searching for a place to eat.

Paid Advertising: Show ‘Em What You’ve Got

Sometimes you’ve got to spend money to make money, and that’s where paid advertising comes in. Platforms like Google Ads and Facebook Ads allow you to target specific audiences with your ads, so you can show off your mouth-watering dishes to the people most likely to be interested in them.

Content Marketing: Give ‘Em Something to Chew On

People don’t just want to see pictures of your food (although that definitely helps), they want to know the story behind your restaurant and what makes it special. By creating engaging blog posts, videos, and social media content, you can build a loyal following and keep your restaurant top of mind for hungry diners.

Review Sites, Directories, and Niche Sites: Get Listed, Get Found

There are a ton of online directories and review sites out there that can help hungry diners find your restaurant, so make sure you’re listed on as many as possible. And don’t forget about niche sites that cater to foodies and restaurant enthusiasts – getting featured on one of these sites can be a major boon for your business.

Social Media: Feed Their Appetite for Visuals

Social media is the perfect platform for showcasing your restaurant’s delicious dishes and engaging with customers. By posting mouth-watering photos and engaging with followers, you can build a community of hungry diners who will be eager to visit your restaurant in person.

So there you have it, folks – some tips to get hungry diners lining up at your restaurant’s door. By using the Smart Marketing system and implementing these tactics, you can save time and money while achieving marketing success. Now go forth and make some delicious food!



Want to Learn more About Improving Your Traffic?

Are you ready to improve your traffic? Get the tools and resources for a highly effective traffic below.

smart marketing works

Conclusion: Let’s Get Cooking with Smart Marketing!

Now that you know the recipe for success with the Smart Marketing system, it’s time to start cooking up some serious business growth for your restaurant!

To recap, the Smart Marketing system for restaurants includes five key pillars:

Sales Process, Message, Authority, Relationship Building, and Traffic. By mastering each of these pillars, you can attract and retain more hungry customers and build a thriving restaurant business.

But don’t worry, you don’t have to be a master chef to make it work! The Smart Marketing system is designed to be simple and easy to implement, even if you’re a total marketing newbie.

Plus, with the time and money you’ll save by using the system, you’ll have more resources to focus on what you do best: serving up delicious food and drinks to your loyal customers.

So, what are you waiting for? Start implementing the Smart Marketing system in your restaurant’s marketing strategy today and watch your business take off like a rocket!

And if you want some extra support and guidance along the way, join the Smart Arsenal, where you’ll get access to digital marketing training, dfy templates worth over $10k, and hands-on help from successful entrepreneurs.

Let’s get cooking!


Want to Learn more About Smart Marketing?

Are you ready to improve your marketing? Get the tools and resources for a highly effective marketing strategy below.

Tools and resources to improve your Restaurant Marketing!

45 restaurant Marketing Ideas

45 marketing ideas

Need to get a head start on your restaurant marketing? Get 45 restaurant marketing ideas that you can do today.

Restaurant Funnel Template

Picture of a desktop, laptop, and tablet

This Restaurant Lead Generation Funnel is designed to create extra revenue for your restaurant coupon request Landing Page, email confirmation, and Thank You Page. It’s the best restaurant funnel!

Social Media Planner

social media planner

If you’re finally ready to stop wasting time on social media, then this is the guide and planner for your business.

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Torie Mathis

“If you’re ready to get serious about getting SMART with your restaurant marketing, then you’re in the right place. I’ve helped thousands of business owners improve their Marketing Strategy. I’m here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s dive into your restaurant marketing.”

Torie Mathis
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Is Your Marketing Taking You Away From The Things You Love?

What if you could get amazing results from your marketing without spending more time, more money, AND it was easy and predictable? Sean and I have suffered through it too, and we found the answer...

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Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

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