Learn SMART Marketing


Hey gym owners, are you tired of feeling like you’re wasting time and money on marketing efforts that just aren’t getting you the results you want? Well, fear not, because the SMART Marketing system just for you!

With this easy-to-follow blueprint, even small businesses, solopreneurs, and service professionals like yourself can reach their marketing goals and start seeing some serious growth.

If you’re ready to step up your marketing game and save yourself some headaches, then let’s dive into the world of SMART Marketing for gyms!

Smart AF Method by Torie Mathis
marketing for coaches

Using the Smart Marketing system can help coaches save time and money while achieving marketing success. With its five marketing pillars, gyms can create a scalable system that consistently grows their business and helps them rise above the competition. 

So What Exactly Is This Smart Marketing System We Keep Talking About?

It’s an acronym for the 5 marketing pillars that make up a successful marketing strategy: Sales Process, Message, Authority, Relationship Building, and Traffic. Let’s break down what each of these pillars means for gyms and how they can be used to achieve marketing success.

Is Your Marketing SMART? Take the quiz and find out

learn seo for your small business

The SMART Marketing System For Gyms

I created the SMART Marketing system, so small businesses, solopreneurs, and service professionals – like you – can have an easy-to-follow blueprint for reaching their business marketing goals without wasting time and money.

It means less guess work trying to figure out what to do – there is a purpose for each marketing strategy instead of hoping it works.

What Is SMART Marketing?

SMART stands for the 5 marketing pillars:

  • Sales Process
  • Message
  • Authority
  • Relationship Building
  • Traffic

– and together they create a scalable system to consistently grow your gym and help you rise above your competition.

Smart marketing connects all of your marketing making it more effective and more fun!

Sales Process for Gyms: Converting Leads into Paying Customers

Alright gym owners, it’s time to pump up your sales process and get those leads converting into paying customers! Here’s how to do it the SMART way:

Identify Your Target Audience

First things first, you need to know who you’re selling to. Are you targeting weightlifters, cardio enthusiasts, or those seeking group fitness classes? Understanding your audience allows you to create a personalized and compelling message that resonates with them.

Understand Their Pain Points

Next, figure out what your target audience is struggling with. Are they looking to lose weight, gain muscle, or simply improve their overall health? Once you understand their pain points, you can create a solution-focused message that addresses their needs and shows how your gym can help them achieve their goals.

Create a Compelling Offer

A great sales process always includes a compelling offer. This could be a discount on membership, a free trial, or a special promotion. Whatever it is, make it clear and easy to understand so potential customers can easily see the value in choosing your gym over your competitors.

Use Lead Magnets and Email Marketing

Now that you’ve got their attention, it’s time to nurture those leads and convert them into paying customers. One way to do this is by offering lead magnets, such as a free workout plan or nutrition guide, in exchange for their contact information. Once you have their email, you can use targeted email marketing to stay top of mind and guide them towards becoming a paying member.

Remember, the sales process is all about building relationships and creating value for your potential customers. By understanding their needs, offering a compelling solution, and using effective lead magnets and email marketing, you can turn leads into loyal, paying customers.

sales process

Want to Learn more About Sales process?

Are you ready to improve your sales process? Get the tools and resources for a highly effective sales process below.


Message for Gyms: Tell a Story to Win Their Hearts and Their Membership

As a gym owner, you know that your competition is tough. With countless fitness facilities and exercise options available, it’s essential to stand out in the crowd. And one way to do that is by creating a clear and compelling message that resonates with your target audience.

But what makes a message stand out? The answer is simple: storytelling. People love stories, and they love to feel connected to others. Sharing success stories of your clients whose fitness goals were achieved by your gym can help potential customers see the value you provide.

For example, let’s say you have a client who lost 50 pounds after joining your gym. Sharing their story in your marketing materials can be incredibly powerful. Not only does it show that your gym can deliver results, but it also helps potential customers see that they too can achieve their fitness goals with your help.

Consistency is a Flex

But storytelling alone is not enough. Consistency is also key. It’s essential to ensure that your message is consistent across all marketing channels, including your website, social media, and advertising. This helps to build trust and credibility with potential customers, which is crucial when it comes to winning their business.

So, take the time to craft a clear and compelling message that tells a story and resonates with your target audience. And don’t forget to be consistent in your messaging to build trust and credibility. With the right message, you can win the hearts and the membership of potential customers.

Want to Learn more About Improving Your Messaging?

Are you ready to improve your messaging? Get the tools and resources for a highly effective message below.

Authority for Gyms: Show Them Who’s Boss

Alright, gym owners, it’s time to flex those marketing muscles and establish some authority in the industry. You want people to look at your gym and say, “Wow, those guys really know what they’re doing!”

So how do you make that happen?

Gym Content Marketing

First, get your content marketing game on point. Share valuable tips, tricks, and information about fitness and health on your website and social media. Show people that you’re not just about selling memberships, you actually care about helping them reach their goals.

Networking for Gyms

Next, get out there and network. Attend industry events, join relevant groups and associations, and connect with other gym owners and fitness professionals. Not only will you learn from others, but you’ll also establish yourself as a player in the game.

Become an Industry Leader

And finally, become a thought leader in the industry. Share your expertise and unique perspective on fitness and health through blog posts, podcasts, or even speaking engagements. People will start to see you as the go-to source for all things gym-related, and that’s the kind of authority you want.

Remember, building authority takes time and effort, but it’s worth it in the end. You’ll establish trust with potential customers and position your gym as a leader in the industry. So go out there and show them who’s boss!


Want to Learn more About Improving Your Authority?

Are you ready to improve your authority? Get the tools and resources for a highly effective authority below.


Relationship Building for Gyms: Because It’s Not Just a One-Time Flex

Building relationships is key for any business, but for gyms, it’s especially important. You want your clients to keep coming back, not just for the ripped abs, but for the community and the support system they gain from being a part of your gym. So, how can you build these relationships?

First and foremost, customer service is crucial. Your clients need to feel valued and heard, especially when they have concerns or questions. Make sure your staff is knowledgeable and personable, and always willing to go the extra mile to make clients feel comfortable and supported.

Email Marketing for Gyms

Another important aspect of relationship building is email marketing. You can use email campaigns to stay in touch with your clients, offer them exclusive promotions, and provide them with valuable information related to their fitness journey. It’s important to personalize your emails and segment your audience to provide targeted messages that are relevant to their interests.

Social Media for Gyms

And of course, social media is a powerful tool for relationship building. You can engage with your clients by responding to their comments and messages, sharing their successes and challenges, and offering helpful tips and advice. By building a community on social media, you’re not just promoting your gym, but you’re creating a space for clients to support and motivate each other.

Remember, building relationships takes time and effort, but the payoff is worth it. Your clients will feel more connected to your gym and more invested in their fitness journey, leading to greater loyalty and retention.

Want to Learn more About Improving Your Relationship Building?

Are you ready to improve your relationship building? Get the tools and resources for a highly effective relationships below.

Traffic for Gyms: Getting Your Sweat On (Online)

As a gym owner, you know how important it is to get people moving – and that goes for your online presence, too. You need to generate traffic to your website and social media platforms to get the word out and grow your following. So let’s talk about how to get those virtual butts in gear!

The Importance of Traffic

Think of traffic like the cardio of digital marketing. You need to keep that blood flowing and heart pumping if you want to stay healthy and grow your business. Without traffic, your website and social media pages will be like a ghost town – no one will know you exist!

Tips for Increasing Traffic

Here are some tips to help you get your digital sweat on and increase your traffic:

Pump Up Your SEO

SEO (search engine optimization) is like weight lifting for your website. By optimizing your website for search engines, you can improve your visibility and rank higher in search results. This means more eyes on your website and more potential customers. Make sure to use relevant keywords, include meta descriptions, and use header tags to boost your SEO.

Invest in Paid Advertising

Sometimes you need to bring in the big guns to really make an impact. Paid advertising can help you reach a wider audience and target specific demographics. Facebook and Instagram ads are a great place to start, as you can target people based on their interests, behaviors, and location.

Sweat It Out with Content Marketing

Content marketing is like high-intensity interval training for your website. By creating and sharing valuable content, you can attract and engage your target audience. This can include blog posts, videos, infographics, and more. Just make sure to keep it relevant and useful to your audience.

Remember, the key to getting your digital sweat on is consistency and persistence. Keep moving forward and you’ll see the results!


Want to Learn more About Improving Your Traffic?

Are you ready to improve your traffic? Get the tools and resources for a highly effective traffic below.

smart marketing works

Smart Marketing for Fit and Fabulous Gyms

Congratulations, you made it to the end! By now, you’ve learned all about the Smart Marketing Method and how it can be applied specifically to gyms.

Remember that by focusing on the five pillars of SMART marketing – Sales Process, Message, Authority, Relationship Building, and Traffic – you can create a scalable system to consistently grow your business and leave your competition eating your gym dust.

The sales process is all about understanding your target audience and creating a compelling offer that they can’t resist. Lead magnets and email marketing will help you nurture leads and convert them into paying customers.

Messaging is key to communicating with your audience in a way that resonates with them. Storytelling and consistency in messaging will build trust and credibility with potential customers.

Establishing authority is all about becoming a thought leader in the industry through content marketing and networking. Don’t forget to flex your muscles and show off your expertise!

Building relationships with your clients is essential for creating a loyal and trusting community. Customer service, email marketing, and social media engagement are just a few ways to foster those relationships.

Finally, traffic is the lifeblood of any gym marketing strategy. You can increase traffic through SEO, paid advertising, and content marketing. And don’t forget to take advantage of free traffic opportunities through review sites, directory sites, niche sites, and social media.

So, what are you waiting for? Implement the Smart Marketing Method into your gym’s marketing strategy and start seeing results that will make you want to flex your muscles and shout “Gains, gains, gains!” from the mountaintops.

And if you want some extra support and guidance along the way, be sure to join the Smart Arsenal, where you can learn digital marketing with the Smart Marketing system, get over $10k in DFY templates to shortcut your success, digital marketing training and tutorials, and hands on help from successsful entrepreneurs. Let’s get flexing!

Want to Learn more About Smart Marketing?

Are you ready to improve your marketing? Get the tools and resources for a highly effective marketing strategy below.

Tools and resources to improve your Gym Marketing!

45 Marketing Ideas for Gyms

45 marketing ideas

Need to get a head start on your marketing? Get 45 Gym marketing ideas that you can do today.

Gym Funnel Template

Gym Funnel by Torie Mathis

This is Gym Lead Generation Funnel designed to create extra revenue for your business with a simple Landing Page, email confirmation, and Thank You Page.

Social Media Planner

social media planner

If you’re finally ready to stop wasting time on social media, then this is the guide and planner for your business.

Review Funnel + Review Bootcamp

Get More Reviews for Your Business!

Join the FREE Review Boost Bootcamp:

  • Learn how to EASILY get more reviews on autopilot
  • Discover EXACTLY how to handle a bad review
  • Get email scripts, review response templates, and tools to make it all easy peasy.
  • PLUS: Get the professionally designed Smart Review Template proven to get MORE reviews FAST! (a $297 value!)
is your marketing smart take the quiz

4 Steps to Get SMART

1. Where you at?

Let's take a serious look at where you are and where you want to go. Only then do you know what you need to work on.

2. Fill the Gap

It's time to fill in the gaps in order to get results. What skills do you need?  What systems do you need to create?

3. Cheat the System

Use tools, templates, and done-for-you resources to work smarter. No need to reinvent anything - it's already been done.

4.The Dream team

Entrepreneurship is lonely. Get the support you need. Coaching and community are essential to becoming a successful entrepreneur.

Torie Mathis

“If you’re ready to get serious about getting SMART with your coaching business marketing, then you’re in the right place. I’ve helped thousands of business owners improve their Marketing Strategy. I’m here to break down the steps and give you the tools you need to make it easy and effective. Let’s get smart! Let’s dive into your gym marketing.”

Torie Mathis
Your Smart Marketing Coach

Want some Hands-On Help with your Digital Marketing?

Get Expert Coaching in the Smart Arsenal.

The Smart Arsenal gives you access to one-on-one coaching, office hours, your bespoke SMART Marketing Plan, full access to our Smart AF Funnels and website templates, video training, done-for-you resources, calendars, and more.

It’s how to get SMART with your digital marketing.

Learn Digital marketing in the Smart Arsenal with Torie Mathis
torie and sean mathis

Is Your Marketing Taking You Away From The Things You Love?

What if you could get amazing results from your marketing without spending more time, more money, AND it was easy and predictable? Sean and I have suffered through it too, and we found the answer...

Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

Veteran Owned Business

*Posts may contain affiliate links. If you use these links to purchase, I may earn a commission at no additional cost to you.