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Build A Personal Brand With A Blog

by | Branding, Content Marketing, Personal Branding, Relationship

These days you are building a personal brand, whether you like it or not, so you have two choices.

  • Passively let the internet gather random things about you,
  • or take control of your personal brand, and build an intentional reputation and influence online.

To successfully build a purpose-driven, strong personal brand, it helps to publish a consistent stream of content. This content communicates your values, helps your audience solve their problems, and helps you gain massive exposure. You can control what you are known for online.

And the best way to do this is through your blog.

I have five ways blogging can help you grow your personal brand.

Personal Branding Blogging 4

1. Show Your Expertise

Blogging allows you to showcase your expertise to the world. With each blog post, you can show that you know about your market and have unique solutions to offer your audience.

Your blog will become a trove of helpful information, and you’ll become the go-to person in your market.

2. Solve Problems

The best way to build a personal brand is to offer unique solutions to your audience’s problems. With each blog post, you can take a specific problem and offer your solution to it.

You can share tips that you’ve discovered work for you or your clients.

You can find your audience around the web and see what questions they’re asking and what problems they’re trying to solve.

Research in Facebook Groups, Forums, Quora.com, Reddit and through comments on social media, blogs and youtube videos.

Turn that into your list of wonderful ideas for your blog posts.

importance of branding

3. Get A Little Personal

Your blog offers a personal way to connect with your audience, and this is can be very important for branding. This is where you can tell your story.

Although you should focus mostly on your readers and helping them, you should take the opportunity to share personal stories and your unique angle on things.

This humanizes your brand and helps to create a strong bond with your readers.

Branding Guide | Torie Mathis

4. Your Digital Home

Another advantage of having a blog is that you are the master of your domain.

Your website is 100% YOURS.

You won’t be removed or blocked for any crazy reasons, and you have complete control over your content and its distribution.

It’s a good idea to use popular social media channels like Facebook, Instagram, or YouTube to gain more exposure, but your blog can be your home base because it belongs solely to you.

seo benefits of blogging

5. SEO Benefits

Lastly, your blog provides a chance for you to create and publish unique, consistent content.

And search engines LOVE fresh content and regularly updated websites, so blogging has tremendous SEO benefits.

Putting a blog on the back end of your site will help your site’s SEO and help your audience find you online.

How to Get Started with Your Blog

Sit down for a few minutes, jot down some blog post ideas, and then start writing. Once you get into a steady posting routine, you’ll start seeing more and more audience engagement, which will build your personal brand and showcase you as the go-to expert.

Do you want to know more about using blogging to build your personal brand?

Grab my Personal Branding Blueprint

Many new bloggers struggle to come up with new content ideas week after week. If you want to stop looking at a blank page and instead have a steady steam of content for the next year and beyond check out this article next: 15 Blog Post Ideas for Beginners – What to Blog About

personal branding guide

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

smart af magazine

hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.

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Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + to make more money. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.


from your Digital Marketing Coach Torie Mathis!

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