Tired of your marketing getting little results?
Get the 5 steps to get more subscribers, engagement, and SALES this week! (And make it EASY!)

  1. Home
  2.  | 
  3. Content Marketing
  4.  | Content Marketing Tips And Strategies That Actually Work

Are you tired of struggling to attract new customers and looking for a game-changing solution to stop the constant hustle?

What if there was a strategy you could use that would continue to work for you even if you took the week or even the month off?

Imagine collecting leads, attracting customers, and making sales while watching your kids play soccer game or even at the beach.

Well, today is your lucky day because I have the answer you’ve been searching for.

I’m Torie Mathis, marketing agency CEO, digital marketing coach at the SMART arsenal and I’ve help thousands of small business owners and service professionals trade in hustling for customers for this autopilot attraction method.

Content marketing to get more Clients

Introducing the captivating world of content marketing, the ultimate key to winning over your target audience.

In this video, I’ll take you on an exciting journey where we’ll highlight the importance of content marketing in today’s digital landscape.

But that’s not all I’ll also equip you with practical tips and strategies to effectively use content marketing and skyrocket your business’s success on autopilot.

Here is when everything changes.

Let’s start this content marketing journey by talking about the backbone of any successful campaign.

Understanding Your Target Audience

Without knowing your target audience, it’s like trying to hit a bullseye without knowing where the target is! And you’re not allowed to say,

“Everyone is my target”, But let me explain why, we want your customers to feel special, like you know them, and know exactly how to help them, and you can’t do that when you’re trying to be bland and reach everyone.

So, let’s put on our detective hats and dive into the world of audience research.

First things first—why is it so darn important to know your audience?

Well, imagine throwing a surprise party without knowing what the guest of honor likes. You’d throw a different party for a middle-aged military veteran from Louisiana than a sweet 16 in New York City.

Same goes for your content marketing. If you want to attract and engage the right people, you need to know them inside out.

Your Ideal Customer Profile

Enter the mighty buyer persona! Think of it as your secret weapon to understand your customers’ needs, preferences, and pain points. Creating a buyer persona is like creating a fictional character who represents your ideal customer.

Give ’em a name, age, occupation, and even a quirky hobby. The more details, the better!

Now, you might be wondering, “How the heck do I gather all this juicy information?” Fear not! We’ve got a few tricks up our sleeves.

One classic method is good old-fashioned surveys. Ask your existing customers or potential customers about their preferences, challenges, and what makes them tick.

take the smart marketing quiz

You can also offer them an incentive, like a discount or a chance to win a prize. Who doesn’t love free stuff, right?

You can also take the Sherlock Holmes route and conduct interviews. Grab a cup of coffee and sit down with your customers, and have a good ol’ chat.

You’ll be amazed at the insights you uncover. Plus, it’s a great opportunity to build a personal connection and make them feel like they’re part of your business family.

The digital world is a treasure trove of information just waiting to be discovered. Don your digital archaeologist hat and dive into your social media analytics.

Social Media Platforms

Platforms like Facebook, Twitter, and Instagram provide a goldmine of data about your audience’s demographics, interests, and online behavior.

It’s like having a magic crystal ball that reveals their deepest desires! Well, almost.

Remember, understanding your target audience is like having a secret weapon.

It helps you create content that resonates, engages, and connects with your audience on a whole new level. So, roll up your sleeves, gather that data, and get to know your audience better than they know themselves!

Next, we’re going to unlock how to conquer search engines and attract that sweet, sweet organic traffic.

Get More Traffic to Your Content

First things first, let’s demystify the concept of keyword research. Think of it as playing hide-and-seek with search engines.

You want to find the keywords and phrases that people are typing into those search bars.

By optimizing your content with these keywords, you increase your chances of showing up on those coveted search engine result pages.

Now, let’s get down to business—how do you conduct this magical keyword research?

Fear not, my friends, for we have the tools to guide you on this exciting journey.

One of the trusty tools in our belt is the Google Keyword Planner. It’s like having your own personal keyword guru!

The Google Keyword Planner

Step one, fire up that browser and head over to the Google Keyword Planner. Type in your main topic or a keyword related to your business, and voila!

The tool will generate a list of related keywords along with their search volume and competition. It’s like having a crystal ball that predicts what your audience is searching for.

Step two, get creative with long-tail keywords! These are longer, more specific phrases that target a particular customer intent.

Let’s say you’re a bakery specializing in gluten-free goodies. Instead of targeting the generic keyword “bakery,” go for something like “gluten-free bakery in [your location].”

Long-tail keywords may have lower search volume, but they bring in highly targeted traffic people who are more likely to convert into loyal customers.

Remember, keyword research is like having a treasure map to your audience’s desires.

It helps you align your content with their needs and ensures you’re speaking their language.

So, gear up, dig deep into those keywords, and let the organic traffic floodgates open!

Let’s uncover the secret to turning your remarkable content into cold, hard cash. It’s time to bridge the gap between creating amazing content and reaping the financial rewards.

Content = Profits

Here’s the thing, my friends, creating content is fantastic, but if it doesn’t generate revenue, it’s like playing hide-and-seek with your profits.

So, how do you make that connection and avoid getting lost in the sea of random content? Let’s find out!

Step one, define your goals. It’s like setting sail with a clear destination in mind. What do you want your content to achieve?

Is it to drive sales, generate leads, or increase brand awareness? By knowing your objectives, you can align your content strategy with your financial goals.

Step two, incorporate call-to-actions (CTAs) like a content ninja! A CTA is like a lighthouse, guiding your audience towards the desired action.

Whether it’s clicking a link, making a purchase, or subscribing to a newsletter, strategically placing CTAs in your content can lead your audience down the path to conversion.

Then there is email marketing it’s like having a direct line to your audience’s inbox. By building an email list and nurturing those relationships, you can turn content into dollars.

Use your amazing content to provide value, educate, and entice your subscribers with irresistible offers. Watch as your email campaigns become a goldmine for conversions.

Now, let’s sprinkle some magic—product or service promotions! Your content can be the ultimate salesperson, showcasing the unique benefits of what you offer.

Craft compelling product descriptions, create demonstration videos, and provide exclusive discounts woven right into your content; your blog posts, your social media posts, videos and more.

It’s like waving a magic wand and watching your audience transform into loyal customers.

Remember, turning content into dollars is all about making strategic connections. Define your goals, incorporate compelling CTAs, leverage the power of email marketing, and, sprinkle promotions.

With these strategies in your arsenal, your content will not only captivate but also generate a healthy stream of revenue.

Content Promotion and Engagement

Next let’s look at social media and its role in skyrocketing your content promotion and customer engagement.

Social media is like a bustling marketplace, buzzing with potential customers just waiting to discover your amazing content.

It’s your chance to shine, make connections, and build an army of loyal followers. So, let’s unlock the secrets to leveraging social media like a pro!

Step one, choose your social media platforms wisely. It’s like picking the perfect party to showcase your dance moves! Consider your target audience’s demographics and preferences.

Are they Facebook fanatics or Instagram enthusiasts? Do they prefer witty tweets or visually stunning pins? Once you’ve got that figured out, it’s time to make your grand entrance!

Step two, create shareable content that will make your audience do a double-take. It’s like serving up a mouthwatering dish that’s just begging to be shared on every foodie’s Instagram feed!

Include social sharing buttons on your website and encourage your audience to spread the word.

Oh, and don’t forget to add compelling visuals, engaging videos, and attention-grabbing headlines. You want your content to stand out in the crowded social media universe!

If you need some help with those headlines, check out Coschedule’s headline analyzer and turn those bland headlines into captivating treats sure to entice your ideal customers.

Now, here’s the secret with social media—engage, engage, engage! Social media is a two-way street, my friends. It’s not just about broadcasting your content, but also creating meaningful connections with your audience.

Respond to comments, like and share their content, and be present. It’s like being the life of the party and making everyone feel special!

Remember, social media is your megaphone, your stage, and your direct line to your audience. So, use it wisely, be authentic, and watch your content spread like wildfire!

Promoting Your Content

Let’s talk about promoting your content on other platforms.

Your content is like a superstar, ready to dazzle the world. But how do you make sure it gets the spotlight it deserves? The answer is simple—distribution, distribution, distribution!

It’s like putting your content on a world tour, reaching audiences far and wide. So, let’s uncover the secrets to promoting your content like a pro!

Step one, don’t put all your eggs in one basket. Just like you wouldn’t wear the same outfit every day (unless you’re a cartoon character), your content shouldn’t be confined to a single platform.

Spread your wings and embrace multiple platforms blogs, social media, video-sharing sites, podcasts the sky’s the limit!

Now, here’s the cherry on top repurposing your content like a pro.

Content Repurposing

It’s like giving your content a makeover and letting it shine in different formats and platforms.

Turn that blog post into a captivating video, transform those statistics into an eye-catching infographic, or chop up that podcast episode into bite-sized snippets for social media. The possibilities are endless and with today’s technology it’s easier than ever.

Step two, join forces with the movers and shakers of your industry. It’s like throwing an epic collaboration party, where your content gets a boost from influential guests!

Guest blogging, influencer partnerships, and collaborating with industry experts are the key.

They bring fresh perspectives, expand your reach, and attract new audience.

Content Marketing Success Stories

Ah, success stories—they’re like the icing on the content marketing cake! Take my husband Sean’s and I’s museum Miles Through Time, for example.

Sean teamed up with an automotive influencer Ed Bolian, to be a guest on his YouTube Show Vinwiki Car Stories.

Sean told the founding story of Miles Through Time, and how he started the museum with just one car, his grandpa’s 1959 Cadillac Coup De Ville. The result?

This one piece of content introduced Sean and our (at the time) tiny museum to almost a quarter million views and opened the door to new opportunities and partnerships. All from one piece of content.

Remember, promoting your content on various platforms is like turning up the volume and reaching new audiences. So, put on your promotion hat, get creative, and watch your content spread!

We’ve covered a lot of ground so far, and now it’s time for the grand finale the moment we’ve all been waiting for.

Content Marketing and Conversions

In this section, we’ll unravel the secrets to measuring and improving your conversion rates. It’s like turning your content marketing dreams into a reality! So, let’s dive in and make those conversions soar!

You’ve put in the effort, created amazing content, and attracted a ton of visitors to your website. But how do you know if all that hard work is paying off?

That’s where tracking and measuring come into play. It’s like having your own personal scoreboard that tells you how well you’re doing. Ready to take a peek behind the curtain?

Step one, embrace the power of data! Track key metrics like website traffic, click-through rates, and conversion rates.

It’s your treasure map that guides you to success. With tools like Google Analytics, you can unlock a wealth of insights and see how your content is performing.

Step two, let’s spice things up with some A/B testing! It’s like having a taste test for your content. Experiment with different variations headlines, visuals, calls to action and see which ones resonate best with your audience.

It’s all about finding that secret sauce that makes your conversions skyrocket!

Remember, measuring and improving your conversion rates is like fine-tuning a symphony.

It’s all about finding the perfect harmony between your content and your audience. So, grab your conductor’s baton and get ready to make some beautiful music!

Phew! We’ve covered a lot of ground in this content marketing adventure, and now it’s time to wrap it all up. So, let’s hit the rewind button and summarize the key points we’ve discussed today.

We started by emphasizing the importance of understanding your target audience.

By conducting thorough research and creating buyer personas, you can unlock the secrets to crafting content that truly resonates with your customers’ needs, preferences, and pain points.

Next, we delved into the planning stage. Remember, folks, aligning your content with your audience’s interests and needs is crucial.

By creating a content calendar, exploring different formats, and sprinkling in the magic of storytelling, you can create captivating content that keeps your audience coming back for more.

Ah, and let’s not forget the power of effective keyword research!

By diving into the world of keywords, using tools like Google Keyword Planner, and targeting long-tail keywords, you can optimize your content for search engines and attract a flood of organic traffic.

We talked about turning content into dollars by making strategic connections. Define your goals, incorporate compelling CTAs, leverage the power of email marketing, and  promotions.

Next up, we unleashed the power of social media!

By leveraging the right platforms, creating shareable content, and engaging with your audience, you can turn your content into a social media sensation and build strong connections with your customers.

We then embarked on the adventure of promoting content on various platforms.

By distributing your content on multiple platforms, partnering with influencers, and repurposing your content, you can expand your reach, attract new customers, and make your content shine in different formats and platforms.

Finally, we reached the pinnacle measuring and improving conversion rates.

By tracking key metrics, conducting A/B testing, and optimizing your content, you can turn casual visitors into devoted fans and see your business thrive.

But Content marketing is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question, Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz.

Get customized results on how to get smarter with your marketing you’ll learn exactly what your business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential.

It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business, in fact you don’t even need a lot of time.

What you need is to be smart, and content marketing is smart for your business.

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

What do you think? Let's talk! Leave a comment.


Submit a Comment

Your email address will not be published. Required fields are marked *

hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

Veteran Owned Business

*Posts may contain affiliate links. If you use these links to purchase, I may earn a commission at no additional cost to you.