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How To Create a Successful Marketing Strategy | Torie Mathis

To successfully handle marketing for your business, you first need to put an airtight marketing strategy in place. This can be achieved through strong marketing channels and messaging methods.

But where do you begin? This guide can help you lay the foundation for a great marketing strategy.

Successful Marketing Strategies 

First, decide which marketing channels your business needs to prioritize. Can your company benefit from online channels, such as social media, email marketing, SEO, or influencer marketing?

Maybe your company needs to prioritize offline channels, such as billboards, bulletin boards, and flyers. Perhaps you need to use a combination of methods.

Depending on the service you provide, your channels need to reach your target audience. If your target audience is slightly older, you may be better off with offline channels. If your target audience is Millennials, online channels are a safe bet. Find your key target demographics to figure out the best ways for your marketing to reach them. 

Next, figure out a way for your messaging to be successful. Marketing messages may target affordability, comfort, luxury, peace of mind, sustainability, or style. Find out what your target audience prioritizes, and align your messaging accordingly. 

Marketing a Product Release

A great way to test your marketing strategy is to release a new product with your updated channels and messaging. While this seems like a simple feat, it can actually be quite complicated.

To make sure that you’re covered every step of the way, it pays to have a marketing strategy template to keep you focused and on track. This is a great place to store your business plan, marketing strategy, and other company information. Using a template can help visualize your strategy, and it allows your product release to go smoothly while keeping all the important bits streamlined instead of all over the place. 

After the product is released, measure the effectiveness of your marketing strategy by noting the amount of revenue the campaign produced. 

Simple but Effective Marketing Methods

While marketing trends continue to evolve over time, traditional tried and tested methods can still get your company’s name out there. Despite the global shift to paperless interactions, business cards remain a successful marketing tactic to help customers and clients remember you. Business cards leave a lasting impression and don’t get lost in a sea of emails. It’s a tangible memory of an interaction that took place.

While they may seem outdated to some, business cards continue to have a place in marketing today. The style and design of a business card also speaks volumes about a business. If you’re representing a sleek IT company, you may choose a minimalist design with a matte black background. If you’re representing a fun beauty salon, you may choose a creative design with lots of colors. There’s just no reason to have a boring business card in 2022. 

Become Your Own Marketing Department 

Become your own marketing department by creating a strong marketing strategy with relevant messaging and channels and using effective marketing methods to reach your customers. Use the above guidelines and tools to help you build effective marketing for your brand and grow your business.

I help entrepreneurs (like you) use digital marketing to get more clients + make more money. Check out my digital marketing courses today!

*Posts may contain affiliate links. If you use these links to purchase I may earn a commission at no additional cost to you. Thanks for your support!

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About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Learn from Torie at the Smart Arsenal and on her channel.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.

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I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

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