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personal branding for coaches

Hey there, fellow coach! Have you ever wondered why some coaches seem to magnetically attract clients while others struggle to get noticed?

The secret often lies in personal branding. But what exactly is personal branding, and why is it so crucial for us coaches?

Personal branding is all about creating a unique professional identity that showcases your values, expertise, and personality. It’s about defining who you are as a coach and what makes you different from the rest.

For us coaches, a strong personal brand can be a game-changer. It helps us stand out, attract our ideal clients, and build trust. Sounds great, right? But here’s the catch – it’s all too easy to make mistakes when building your personal brand.

Branding Guide | Torie Mathis

Common Personal Branding Mistakes Coaches Make

Being Generic: Many coaches fall into the trap of sounding like everyone else. They use generic statements like “I help clients achieve their goals” without specifying what makes them unique. Remember, your personal brand should highlight what sets you apart!

Lacking Consistency: A strong personal brand is consistent across all platforms. If your website portrays you as a serious, no-nonsense coach, but your social media is filled with lighthearted, humorous content, it can confuse your audience.

Ignoring Their Audience: Your personal brand should resonate with your target audience. Some coaches create a brand based on what they like, without considering what their ideal clients are looking for.

Not Showcasing Their Expertise: As coaches, we have a wealth of knowledge and experience. However, many of us fail to showcase this in our personal brand.

Neglecting Authenticity: People crave authenticity. Yet, many coaches create a personal brand that doesn’t truly reflect who they are.

Practical Solutions To Fix These Mistakes

Now that we’ve identified the common pitfalls, let’s look at how to fix them:

Define Your Unique Value Proposition: What makes you different from other coaches? Identify this and weave it into your personal brand.

Ensure Brand Consistency: Your personal brand should be consistent across all platforms. This strengthens your brand and builds trust with your audience.

Know Your Audience: Understand what your ideal clients are looking for and tailor your personal brand to resonate with them.

Showcase Your Expertise: Share your knowledge and insights regularly. This could be through blog posts, podcasts, webinars, or social media content.

Be Authentic: Let your true personality shine through your personal brand. Authenticity attracts like-minded clients and builds stronger connections.

By avoiding these common mistakes, you can create a powerful personal brand that strengthens your coaching services and business.

Ready to Take Your Personal Brand to the Next Level?

If you’re ready to ditch the personal branding pitfalls and create an impactful brand, I’ve got just the thing for you.

Check out the SMART Arsenal program at toriemathis.com/smart-arsenal.

This comprehensive program will not only help you develop your personal brand but also teach you SMART marketing tactics to attract more clients and grow your coaching business without breaking the bank.

So, are you ready to take your coaching business to new heights? Let’s do this, coach!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

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