Tired of your marketing getting little results?
Get the 5 steps to get more subscribers, engagement, and SALES this week! (And make it EASY!)

  1. Home
  2.  | 
  3. Email Marketing
  4.  | Mastering Email Marketing – 5 EASY Stress-Free Steps

If you’ve ever wondered how to effortlessly reach your customers, build genuine connections, and propel your business to new heights, then you’re in for a treat.

Buckle up, because in the next few minutes, we’re unveiling a playbook that lets you conquer the world of email marketing without needing a degree in rocket science.

Ready to transform your business’s trajectory? Let’s dive into the gateway to growth – your personalized, non-techy guide to email marketing success.

I’m Torie Mathis, Marketing Agency CEO, digital marketing coach at the Smart Arsenal, and lover of using tech to work smarter and I today I’m thrilled to be your email marketing guide. Think of me as your virtual sidekick, here to help you navigate the digital seas without getting tangled in a net of confusing tech terms.

Sure, the words “email marketing” might sound like a wild ride through the interwebs, but trust me, it’s more like a leisurely stroll through your neighborhood.

And guess what? By following these five stress-free steps, you’re about to dish out some seriously juicy goodness to your business growth.

So, grab that digital snorkel and let’s plunge into the clear waters of email marketing – where boosting your business is as easy as finding a parking spot in an empty lot. Get ready to dive in, dazzle your customers, and emerge as the savvy email marketer your business deserves.

Step 1: Embark On Your Email Odyssey

Let’s demystify this email marketing thingamajig! Imagine it’s like sending a virtual high-five to your customers, right in the comfort of their inboxes. No secret handshakes or encrypted messages required!

First things first, let’s gather up those golden tickets – I mean, email addresses. Whether you’re running a cozy corner bookstore or slinging the world’s most fashionable llama socks (who wouldn’t want those?), it’s time to be an email-address-harvesting pro.

Your charming little shop is actually a treasure trove of email possibilities. Yes, its true. Place a snazzy sign-up sheet by the counter, and watch as your customers willingly hand over their emails like they’re trading cards. Want it to be even more effective?

Offer a freebie, like a coupon or a VIP club and watch the email addresses pour in. Can I tell you I’ve signed up for every free guacamole offer – who can turn down free guac.

Don’t forget your online realm too – slap a simple sign-up form on your website, and voilà! You’re now the proud owner of a digital VIP list. All these email addresses will be put into your email platform, but more on that in a few…

Let’s talk about these email addresses you’ve scored. These aren’t just random characters in the digital universe; they’re the loyal supporters who’ve already given your business a thumbs-up. They’re like your fan club, eagerly waiting for news from their favorite rockstar (that’s you!). So, get ready to wow them with updates, news, and offers – consider it your backstage pass to their hearts and inboxes.

take the smart marketing quiz

Step 2: Navigating The Email Platform Jungle

Now that you’ve got your hands on some treasure – a.k.a. those precious email addresses – it’s time to map out your email kingdom. And guess what? No need to dust off that coding wizard hat or dig up your ancient IT degree. We’re in a land where user-friendliness reigns supreme!

Meet your trusty sidekicks, the email platforms. Think of them as your personal assistants, dressed in bits and bytes. Platforms like Kartra and Constant Contact are your ticket to becoming an email maestro without breaking a digital sweat.

Your email platform is where your collected email addresses go. IT’s also where you send your emails out to all you new fans. And it’s really easier than you think.

Remember that time you agonized over choosing the right paint color for your living room? Well, picking an email template is like that – minus the endless trips to the hardware store. These platforms offer a gallery of templates, each one snazzier than a penguin in a tuxedo.

Simply scroll through, pick the one that resonates with your business vibe, and watch the magic unfold. Imagine you’re decorating your email home – throw in some compelling text, sprinkle in your finest images, and just like that, you’ve cooked up an email masterpiece.

When you’re ready to hit the “send” button, it’s like launching a virtual message in a bottle, destined for your subscribers’ inboxes.

In a nutshell, you’re now the proud captain of your email ship, steering through calm seas of easy-peasy design and smooth navigation.

Step 3: The Art Of Email Conversation

It’s time to channel your inner Shakespeare (or maybe just your chatty neighbor) because crafting an engaging email is like penning a letter to a buddy you haven’t seen in ages – friendly, personal, and without a hint of salesy vibes.

First off, let’s toss the pushy sales pitch into the digital abyss. Your emails are like a warm hug, not a pushy handshake. Imagine you’re sitting across from your favorite pal, sipping coffee and catching up on life. That’s the tone we’re aiming for just with a digital twist.

Got some thrilling updates? New products that are about to rock your customers’ worlds? Upcoming events that’ll make their social calendars sing? Share the excitement! Picture yourself spilling the beans over a cup of cocoa. Whether it’s your business journey, a cool behind-the-scenes peek, or the story behind your llama sock empire – dish it out like you’re swapping tales around a campfire.

Oh, and the golden rule? Keep it snappy. No one’s got time to decipher War and Peace in their inbox. Short, sweet, and to the point is the name of the game. Break up your text with images like a master chef adds sprinkles to a cupcake – it’s all about that eye-pleasing balance.

Remember, this isn’t a college essay; it’s an email that’s supposed to bring a smile to your readers’ faces. But don’t forget to include a call to action, let those readers know what you want them to do next.

They will appreciate the direction instead of leaving them hanging. Send them to your website, to a new product, to watch a video or whatever your heart desires.

So, channel your inner storyteller, sprinkle in some visual flair and a call to action, and watch as your emails transform from mere pixels to genuine connections and sales.

Step 4: Taming The Inbox Beast (Without Losing Your Marbles)

The time has come to master the art of “set it and forget it.” No, we’re not talking about a magical self-cooking oven, but the email scheduling wizardry that’s about to make your life a whole lot smoother.

Here’s the deal: no need to sprint like a caffeinated squirrel, sending emails day in and day out. You’re running a business, not a marathon (unless your business is literally a marathon, in which case, run like the wind!). Start slow and steady – one email a month, just like that friend who insists on a monthly brunch date.

“But how?” you ask.. Most email platforms are like time-travel machines that let you send emails to the future. Pick a day, an hour, and presto! Your emails will magically appear in your subscribers’ inboxes. It’s like having a personal assistant who delivers your messages with impeccable timing.

Consistency is key, my email trailblazer. Remember that monthly coffee date you never miss with your besties? Apply the same principle here. Whether it’s the first Friday of the month or the last Tuesday pick a date and stick to it like butter on toast.

Your subscribers will start anticipating your emails like they anticipate the next season of their favorite TV show. You find out what I mean by this in a second.

You’re not just sending emails; you’re creating a rhythm, a comforting routine that your customers will come to cherish. So, take a deep breath, schedule like a pro, and let the email magic unfold.

Email marketing guide | Torie Mathis

Step 5: Unveiling The Secrets Of Email Sorcery

Now that your emails are sailing through the digital seas, it’s time to put on your Sherlock Holmes hat and unravel the mysteries of email analytics. But fret not – this isn’t some mathematical black hole that requires an advanced degree in numerology. We’re talking easy-peasy insights that’ll have you navigating the email world like a pro.

Your trusty email platform isn’t just a delivery service; it’s also a treasure trove of information. You’ll understand why in a second.

Open it up like a digital Christmas present and feast your eyes on the stats. It’s like peering through a crystal ball that reveals who opened your emails, what they clicked on, and where they ventured next in your email kingdom.

“But I’m not a math wizard!” you might exclaim, clutching your calculator for dear life. Worry not! These stats aren’t quantum physics equations; they’re like deciphering your aunt’s cryptic birthday cards.

If you notice folks are giddily opening your new product emails but giving your event invites the cold shoulder, that’s your cue to adjust. It’s like realizing your friends are pizza fanatics, not sushi enthusiasts – you tweak your dinner party menu accordingly.

No need to dive headfirst into a spreadsheet abyss. Think of these stats as breadcrumbs that guide you toward a more splendid email kingdom. You’re not just sending emails into the void; you’re nurturing connections, adjusting your sails, and steering your ship toward smoother waters.

With these five steps tucked under your entrepreneurial belt, you’re primed to conquer email marketing like a true trailblazer. So, go ahead, create, engage, and watch your small business bloom in the digital age.

Consider this email marketing saga a chapter in your business chronicles – a chapter where you embraced the friendly, the personal, and the non-techy to win the email game. Bravo, my email magician!

Congratulations, Email Extraordinaire

Give yourself a virtual high-five, because you’ve officially conquered the digital dragon known as email marketing – and you did it without resorting to hair-pulling or any summoning of ancient tech spirits. Your business is about to bloom like a field of daisies on a sunny day, and you’ve got the email magic to thank for it.

Remember, you’re not aiming for tech genius status here. Email marketing is more like the art of coffee shop conversation, where you share stories, laugh a little, and leave feeling connected. It’s all about building relationships, not building spaceships.

As you set forth on this email adventure, here’s your compass: consistency. Just like that trusty morning routine or your go-to playlist, keep those emails coming regularly. You’re creating a rhythm that your customers will dance to, one email at a time.

But hey, hold the phone (or keyboard). Before you head off into the digital sunset, here’s a nudge in the right direction. Ever wanted a marketing coach to hold your hand and lead you through the labyrinth of marketing possibilities? Well, you’re in luck!

Take our SMART Marketing quiz and get tailored recommendations that match your business style. It’s like having a GPS for marketing success, guiding you toward the brightest stars in the digital galaxy. And the best part? It’s quick, painless, and as easy as finding the last slice of pizza at a party.

So, go forth, mighty marketer, and keep those emails flying. Your business journey is an exciting one, and now, you’re armed with the email prowess to take it to the next level. Here’s to your business growth, one email at a time – and to the adventures that await on the horizon.

And remember, you don’t need crazy tech skills, buckets of cash or a dedicated staff to market your business and attract more clients, in fact you don’t even need a lot of time.

What you need is to be smart, and email marketing is smart for your business.

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

What do you think? Let's talk! Leave a comment.


Submit a Comment

Your email address will not be published. Required fields are marked *

hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

I Headshot of Torie Mathishelp entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

Let's Connect!

Veteran Owned Business

*Posts may contain affiliate links. If you use these links to purchase, I may earn a commission at no additional cost to you.