Best Tools for SEO

Google Analytics is a free web analytics tool that tracks and reports website traffic. It can be used to track organic search traffic as well as paid traffic from AdWords and other sources.

Google Analytics Cost

• FREE

Google Analytics Pros

• Easy to set up and use
• Tracks all important website traffic data
• Can be used to track organic search traffic as well as paid traffic
• Provides valuable insights into website performance
• Integrates with many SEO tools

Google Analytics Cons

• Not as comprehensive as some of the paid tools on this list

Google Analytics is best for

• Users who are looking for a free web analytics tool
• Users who want to track all important website traffic data
• Users who want to track organic search traffic as well as paid traffic
• Users who want to get valuable insights into website performance

Try Google Analytics

https://analytics.google.com/analytics/web/

Google Search Console is a free service that helps you manage your site’s search appearance on Google, including optimizing your site for certain keywords and fixing any errors that may be preventing your site from appearing in search results.

Google Search Console Cost

• Free

Google Search Console Pros

• Easy to set up and use
• Helps you track your website’s organic search traffic
• Helps you improve your website’s ranking in Google’s search results
• Provides valuable insights into your website’s performance

Google Search Console Cons

• Only tracks data from Google
• Does not provide as much data as some of the paid tools on this list

Google Search Console is best for

• Users who want to track their website’s organic search traffic from Google
• Users who want to improve their website’s ranking in Google’s search results
• Users who want to get valuable insights into their website’s performance

Get Google Search Console

https://search.google.com/search-console/about

Bing Webmaster Tools is a free service from Microsoft that helps you track your site’s performance on Bing and make sure that your site is being indexed correctly.

Bing Webmaster Cost

• FREE

Bing Webmaster Tools Pros

• Helps you track your website’s performance on Bing
• Helps you make sure that your site is being indexed correctly
• Provides valuable insights into your website’s performance

Bing Webmaster Tools Cons

• Only tracks data from Bing
• Does not provide as much data as some of the paid tools on this list

Bing Webmaster Tools is best for

• Users who want to track their website’s performance on Bing
• Users who want to make sure that their site is being indexed correctly
• Users who want to get valuable insights into their website’s performance on Bing

Get Bing Webmaster Tools

https://www.bing.com/webmaster/tools

Alexa Rank Checker is a free online tool that allows users to check the current position of a website on the Alexa ranking system. The tool was developed by specialized web engineers who profoundly understand the ins and outs of web analytics to show how popular that website is relative to other websites.

Alexa Rank Checker Cost

• FREE

Alexa Rank Checker Pros

• Free to use
• Can gauge website popularity
• Useful for charging advertisers
• Insights of website performance

Alexa Rank Checker Cons

• Only tracks a website’s popularity based on traffic and engagement
• Not 100% accurate
• Ranking can be manipulated

Alexa Rank Checker is best for

• Users who want to track their website’s popularity compared to all other sites
• users needing to show advertisers their “rank”

Use Alexa Rank Checker

https://smallseotools.com/alexa-rank-checker/

SEM Rush is a paid tool that offers a free trial. It is an all-in-one marketing toolkit for digital marketers. It includes tools for keyword research, on-page SEO, competitor analysis, content marketing, local SEO, rank tracking, social media management, link building, content optimization, and a whole lot more.

SEM Rush Cost

• $119.95/month
• FREE TRIAL + FREE VERSION

SEM Rush Pros

• All-in-one marketing toolkit for digital marketers
• More than just SEO tools, but a full suite of digital marketing optimization tools
• Provides valuable insights into your business’ online performance

SEM Rush Cons

• Low Account limits
• Costly for most small business owners

SEM Rush is best for

• Medium to large-sized businesses not just starting out
• Users that are not on a budget

Try Out SEM Rush for FREE

https://www.semrush.com/

Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Moz is a paid tool that offers a free trial. It is an all-in-one SEO toolkit that includes tools for keyword research, competitor analysis, link building, site audits, and more.

Moz Cost

• Starts at $79 / month
• FREE TRIAL

Moz Pros

• Great All-in-one SEO tool
• Includes tools for keyword research, rank tracker, competitor analysis, link building, site audits, and more
• Helpful educational content
• Has a Chrome extension

Moz Cons

• Maybe more technical than most small business owners need

Moz is best for

• Users who want an all-in-one SEO toolkit
• Users who want to track their keyword research, competitor analysis, link building, site audits, and more
• Users who want to get valuable insights into their website’s performance
• Advanced users or those ready to dive into SEO

Try Moz

https://moz.com/

Ahrefs is an all-in-one SEO toolkit that includes tools to audit and optimize your website, analyze your competitors, find keywords your customers are searching for, learn your industries top performing content, and track your ranking. Its tools are robust enough for SEO masters and easy to learn for the SEO newbie.

Ahrefs Cost

• Starts at $99/month
• FREE VERSION

Ahrefs Pros

• All-in-one SEO toolkit
• Includes tools for keyword research, competitor analysis, link building, site audits, and more
• Provides valuable insights into your website’s performance
• Includes education articles, videos, and courses
• Easy to see multiple properties in one simple dashboard

Ahrefs Cons

• Lacks reporting functions
• Not multi-user budget friendly

Ahrefs is best for

• Users who want an all-in-one SEO toolkit
• Users who want to track their keyword research, competitor analysis

Try Ahrefs

https://ahrefs.com/

Ubersuggest is a keyword research tool that helps you find keywords your customers are searching for and track your ranking. It includes a robust keyword visualizer, keyword research, content ideas, rank tracking, and backlink data.

Ubersuggest Cost

• FREE version
• Starts at $29/ month

Ubersuggest Pros

• Simple interface
• Easy for SEO newbies
• Visual Keyword research

Ubersuggest Cons

• Buggy
• Lacks reporting

Ubersuggest is best for

• Users that want a simple budget-friendly SEO tool

Try Ubersuggest for FREE

https://neilpatel.com/ubersuggest/

The Screaming Frog SEO Spider is a website crawler that helps you improve your onsite SEO, by extracting data & auditing SEO issues. You can download & crawl 500 URLs for free or buy a license to remove the limit & access advanced features.

Screaming Frog SEO Spider Cost

• FREE version
• $209 per year

Try Screaming Frog SEO Spider for FREE

https://screamingfrog.co.uk/seo-spider

SERPWoo is a SERP tracker that monitors entire SERPs for your keywords and niches. An accurate SEO rank tracking software built by professional SEO experts. Includes keyword research, rank tracking, SERP view, on page SEO analysis, and monitoring.

SERPWoo Rank Tracker Pricing

• Starts at $49.95/month

SERPWoo Pros

• Lower cost than other

SERPWOO Cons

• No free trial or free version

Try SerpWoo

https://www.serpwoo.com/

Woorank is a complete marketing tool for your website. Take control of your online marketing & SEO with quick analysis and simple advice. Features include website scores, keyword tracking, competitor analysis, and reporting.

Woorank Pricing

• Starts at $79 / month

Try Woorank

https://www.woorank.com/

KWFinder is a super-effective tool for finding easy-to-rank keywords. Tools include keyword research, SERP checker, rank tracking, backlink analysis, and SEO Metrics and insights.

KW Finder Pricing

• Free tools
• Starts at $29.90 /month
• Free trial

Try KW Finder for FREE

https://kwfinder.com/

SpyFu helps you take the guesswork out of SEO by getting instant access to backlink strategies, ranking history, and top pages. SpyFu assists users in improving their SEO and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors and also their own sites.

SpyFu Pricing

• Starts at $33 / month

Try SpyFu

https://www.spyfu.com/

DYNO Mapper is a free website mapping tool that allows you to see how your website is structured and find potential errors.

DYNO Mapper Pricing

• Starts at $49 / month

Try DYNO Mapper

https://dynomapper.com/

Dead Link Checker checks for broken links on your website with our free online tool. Sign up to schedule automatic checks – keep your website fresh and boost SEO.

Dead Link Checker Pricing

• Free Version
• Automatic Version starts at $9.95 / month

Try Deadlink Checker for FREE

https://www.deadlinkchecker.com/

BrightLocal SEO tools for small businesses is a free tool that allows you to track your business’s local SEO performance and find potential citations.

BrightLocal SEO Cost

• $29/month single business
• $49/month multiple businesses
• 14-day FREE trial

BrightLocal SEO Tools Pros

• Free version
• Can track your business’s local SEO performance
• Find potential citations
• Reputation manager

BrightLocal SEO Tools Cons

• Can be overwhelming
• Could use more tutorials

BrightLocal SEO Tools is best for

• Users who want to track their business’s local SEO performance
• Users who want to find potential citations
• Freelancers, small and mid-sized businesses

Try Bright Local SEO

https://www.brightlocal.com/

Whitespark Local Citations Finder is an SEO tool that helps you find potential local citations for your business. Advance your local search, improve rankings, and get more business with the help of Whitespark’s local SEO tools and managed citation services. From building citations, to earning reviews, to tracking your rankings, our industry-leading software helps you show up, win customers, and manage your local search.

Whitespark Local Citations Finder Pricing

• Citation Finder Free Version / $29 / month
• SERP Tracking starts at $25 / month
• Reputation Builder Free Trial / Set Demo
• SEO Management starts at $497 / month

Whitespark is best for

• Local businesses want to manage and improve their local SEO (with their software)
• or Local businesses looking for SEO management (with this managed service)

Try White Spark Local

https://whitespark.ca/

The Surfer Local SEO tool is the ultimate solution to get new customers and grow your business instantly. One of the most popular, comprehensive, and best local business listings management tool for businesses that manage Google business profiles.

Surfer Local Pricing

• Starts at $29 / month per location

Surfer Local Pros

• Free Company visibility check
• Google business audit
• Business visibility monitor
• Business local citations
• Manage Google listing

Surfer Local Cons

• New software so features are still coming
• No unlimited listing package

Surfer Local Is best for

• Small businesses wanting to optimize their Google My Business / Google Business Profile

Try Surfer Local For FREE

https://surferlocal.com/

DeepCrawl is a paid web crawler that monitors website health and technical SEO and helps you analyze your website’s structure and find potential SEO issues.

Deep Crawl Pricing

• By Request only

Deep Crawl is best for

• Enterprise brand

Try Deep Crawl

https://www.deepcrawl.com

Search engines like Google miss around half of the content on large, enterprise websites. Missed content means missed profits. Botify helps you uncover missed opportunities and turn them into profitable business outcomes, all in a platform that’s built for the size, scale, and complexity of your enterprise website.

Botify Pricing

• By Request only

Botify is best for

• Agencies and enterprise

Try Botify

https://www.botify.com/

Rank Ranger is the leading SEO Software with powerful reports & tools that is built for Agencies. Integrate almost any data and present it any way you want.

Rank Ranger Pricing

• Starts at $79 a month
• Free Trial

RankRanger is best for

• Agencies

Try Rank Ranger

https://www.rankranger.com/

STAT Search Analytics allows you to track your search performance at scale, whether you’re juggling multiple sites, millions of pages, or just a ton of keywords. Get quick access to daily, granular SERP data lets you experiment, pivot, and grow — and meet your most challenging KPIs.

STAT Search Analytics Pricing

• $720/ month for 6000 keywords
• Request pricing

STAT Search Analysis is best for

• Large-scale sites, enterprises, and agencies

Try STAT Search Analytics

https://getstat.com/

AccuRanker is The Ultimate SERP Rank Tracker Platform for Enterprises & SEO Agencies. Features include rank tracker, keyword research, pixel and position tracking, and Google Data Studio.

AccuRanker Pricing

• Starts at $116 / month for 1000 keywords
• 14 Day FREE Trial

AccuRanker is best for

• Large-scale sites, enterprises, and agencies

Try AccuRanker

https://www.accuranker.com/

GTmetrix is a free website performance tool that analyzes your site’s page speed and provides recommendations on how to improve it.

GTMetrix Pricing

• Free Version
• More features starting at $9 / month

Try GTMetrix

https://gtmetrix.com/

Pingdom is a paid website performance tool that offers a free trial and analyzes your site’s page speed and provides recommendations on how to improve it.

Pingdom Pricing

• Free Trial
• Starts at $10 / month

Try Pingdom

https://tools.pingdom.com/

WebPageTest is a free website performance tool that analyzes your site’s page speed and provides recommendations on how to improve it.

WebPageTest Pricing

• Free Version
• Starts at $15 / month

Try WebPageTest

https://www.webpagetest.org/

Google’s PageSpeed Insights is a free website performance tool that analyzes your site’s page speed and provides recommendations on how to improve it.

Google’s PageSpeed Insights Pricing

• Free

Try Google’s PageSpeed Insights

https://pagespeed.web.dev/

YSlow by Yahoo! is a free website performance tool that analyzes your site’s page speed and provides recommendations on how to improve it.

Google’s YSlow Pricing

• Free

Try YSlow Insights

http://yslow.org/

Yoast SEO is a popular plugin for WordPress that was created by Joost de Valk. It is designed to help users optimize their website for search engines, and it offers a variety of features, including title and meta tag optimization, XML sitemaps, social media integration, and more.

Yoast SEO is a great tool for anyone who wants to improve their website’s ranking in the search engines, and it is especially helpful for those who are new to SEO. However, Yoast SEO is not just for beginners; even experienced SEOs can benefit from using it. Overall, Yoast SEO is a valuable tool for any WordPress user who wants to improve their website’s visibility in the search engines.

Yoast SEO Pricing

• Free Version
• $99 per year

Check out the Yoast blog and their extensive free training

Download Yoast SEO

https://yoast.com/wordpress/plugins/seo/

The schema pro plugin is a WordPress plugin that helps you to add structured data to your website. It is designed for webmasters who want to improve their search engine optimization (SEO) and increase their visibility in search results.

The schema pro plugin is compatible with all major SEO plugins, including Yoast SEO and All in One SEO Pack. It also supports custom post types and custom fields. The schema pro plugin is available in both free and premium versions. The premium version includes additional features such as support for WooCommerce and Gravity Forms.

Schema Pro Pricing

• Starts at $79 / year

Download Schema Pro

https://wpschema.com/

The All in One SEO Pack Plugin is a WordPress plugin that was created to make it easier for people to optimize their website for search engines. It is a popular plugin because it is very user-friendly, and it offers a lot of features that are helpful for optimizing a website.

The plugin is available for free, and it is also available in a pro version which has more features. The plugin is suitable for beginners as well as for advanced users. The All in One SEO Pack Plugin is available in many languages, and it has been downloaded millions of times. It is one of the most popular WordPress plugins.

All In One SEO Pricing

• Free Version
• Starts at $49 / year

Download All in One SEO

https://aioseo.com/

The MonsterInsights plugin is a powerful tool that allows WordPress users to collect and analyze data about their website traffic. The plugin is designed for both beginners and experienced users, and it provides a wide range of features that make data collection and analysis easy and convenient.

One of the most useful features of the plugin is the ability to track user engagement metrics such as pageviews, clicks, and time on site. This information can be used to improve the website experience for visitors and to better understand which content is most popular with readers. Additionally, the MonsterInsights plugin includes a handy set of reports that make it easy to track website performance over time.

These reports can be used to identify trends and problems, and they can also be used to measure the success of various marketing campaigns. Overall, the monster insights plugin is an essential tool for any WordPress user who wants to collect and analyze data about their website traffic.

MosterInsights Pricing

• Free Version
• Starts at $99 / year

Download MonsterInsights

https://www.monsterinsights.com/

The Rank Math plugin is a tool that helps WordPress users improve their SEO. It is designed to be user-friendly and easy to set up, making it a great option for those who are new to SEO.

Rank Math also offers some advanced features for more experienced users. Some of the things that Rank Math can do include optimizing titles and descriptions, generating sitemaps, and setting up 301 redirects. It is also compatible with Yoast SEO, so you can use both plugins together. Rank Math is a great choice for any WordPress user who wants to improve their SEO.

Rank Math Pricing

• FREE

Download Rank Math

https://rankmath.com/

The Premium SEO Pack is a WordPress plugin that is designed to help you with your on-page SEO. It provides a comprehensive set of tools that can help you to optimize your content, improve your metadata, and get your pages indexed by search engines. The plugin is particularly aimed at helping those who are new to SEO, but it can also be used by more experienced users.

The plugin includes a number of features, such as an SEO analysis tool, a keyword research tool, and a link-building tool. In addition, the plugin offers a range of tutorials and support materials to help you get the most out of the plugin. Whether you’re just starting out with SEO or you’re looking for a way to take your optimization to the next level, the Premium SEO Pack can be a valuable asset.

Premium SEO Pack Pricing

• Free Version
• $44 per license

Download Premium SEO Pack

http://premiumseopack.com/

The Rankie WordPress plugin is a handy tool for any website owner who wants to keep track of their Google search engine rankings. It allows you to quickly and easily see how your website is performing for specific keywords, and it also provides valuable insights into the competition.

Rankie is available as a free or premium version, and it can be installed on any self-hosted WordPress site. While the free version is sufficient for most users, the premium version offers more features, including support for multiple languages and advanced reporting options. Whether you’re a casual user or a power user, Rankie can help you get the most out of your SEO efforts.

Rankie Plugin Pricing

• Free Version
• $21 per license

Download Rankie

https://codecanyon.net/item/rankie-wordpress-rank-tracker-plugin/7605032

The WordPress Meta SEO plugin is a powerful tool that can help you to optimize your website for search engines. It is designed for both beginners and advanced users, and it provides a wide range of features that can help you to get the most out of your website.

With the WordPress Meta SEO plugin, you can automatically generate metatags for your pages and posts, and you can also customize the metatags to suit your specific needs. You can also use the plugin to manage your website’s sitemap and to create custom permalinks for your pages and posts.

In addition, the WordPress Meta SEO plugin provides a range of other features that can help you to improve your website’s search engine optimization. These include the ability to create custom titles and descriptions for your pages and posts and to add keywords to your content. The WordPress Meta SEO plugin is an essential tool for anyone who wants to get the most out of their website.

WP Meta SEO Pricing

• Free Version
• $49 unlimited websites

Download Wp Meta SEO

https://www.joomunited.com/wordpress-products/wp-meta-seo

The W3 Total Cache is a WordPress plugin created by W3 EDGE. It is designed to improve the performance of WordPress websites by caching static resources and eliminating the need to send requests to the server for each page load.

The plugin speeds up page load times by creating a local copy of the required files and storing them on the user’s device. This reduces the amount of data that needs to be downloaded from the server each time a page is accessed, resulting in faster page loads. The W3 Total Cache plugin is available for free from the WordPress plugin repository. It is recommended for websites that receive a high volume of traffic or require fast page load times. And search engines love a fast website. 🙂

W3 Total Cache Pricing

• Free Version
• $99 per year

Download W3 Total Cache

https://wordpress.org/plugins/w3-total-cache/

WordPress users who want an easy way to add schema markup to their website will love the All in One Schema Rich Snippets Plugin. This plugin makes it super easy to add structured data to your website, which can help improve your click-through rate from search results.

The plugin automatically inserts schema markup into your posts and pages, so you don’t have to worry about doing it yourself. Plus, the plugin is constantly updated to keep up with the latest changes in the schema specifications. So if you’re looking for an easy way to add schema markup to your WordPress site, the All in One Schema Rich Snippets Plugin is a great option.

Schema – All in One Schema Rich Snippets Pricing

• Starts at $79

Download All in One Schema Rich Snippets

https://wpschema.com/all-in-one-schema-org-rich-snippets/

The SEO Press Plugin is a WordPress plugin that helps you to optimize your website for search engines. It is an easy-to-use plugin that takes care of all the technical aspects of SEO, so that you can focus on creating great content.

The plugin is suitable for both beginners and advanced users, as it comes with a range of features that can be customized to suit your needs. Whether you want to improve your website’s ranking in the SERPS or increase your traffic, the SEO Press Plugin can help you to achieve your goals.

SEO Press Pricing

• Starts at $49

Download SEO Press

https://www.seopress.org/

SEO META in 1 CLICK is a tool that displays all meta tags/data and main SEO information clearly. By using this tool, we hope you can better manage and improve your SEO and visibility on the Internet.

• What is displayed:
• title and its length,
• description and its length,
•  URL (and meta-canonical url too),
• meta-robots,
• displaying headers in order of their appearance in HTML (H1, H2, H3, H4, H5 and H6),
• number of images with and without ALT,
• the number of links (internal, unique, …)
• Open Graph and twitter social data
• Robots.txt and sitemap.xml
• and much more…

Get SEO Meta in 1 Click

Install SEO Meta in 1 Click

MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority, and number of backlinks for sites as you search.

You can also dive into page elements, view search results from different engines, countries, regions, or cities, highlight the types of links on a page (followed and nofollowed links, internal and external links,) and view meta tags.

Get MOZ Bar

Install MOZ Bar

See keyword search volume, CPC, and insights for all the keywords you search. Works with Google, YouTube, and Amazon. SEO tool by Neil Patel. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords, monthly search volume, CPC & competition data.

The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more.

Get Ubersuggest Extension

Install Ubersuggest Extension

Keyword search volume, CPC, and competition for 15+ websites like Google™ Search Console, YouTube™, Amazon™ & more. Keywords Everywhere is a freemium chrome extension that helps you with Keyword Research.

It shows you monthly search volume, CPC & competition data on 10+ websites. It has multiple built-in tools to find keywords from your seed keyword and to show you keywords that any page or domain ranks for in the SERPs.

Get Keywords Everywhere

Install Keywords Everywhere

View GMB categories, GMB Audits, Review audit, and Post audit. Spy, audit, and crush your GMB competitor with this Local SEO tool.

Your personal Google Business Profile tool that works on the browser. You will now be able to see Google My Business categories, do basic audits, do Review audits, do Post audits, check location ranking and many related GMB audits directly on Google itself. Now you can turbo charge your Google Business listing, GMB spy on your competitor, get google business analytics and win on Local SEO.

Get GMB Everywhere

Install GMB Everywhere

SEO, growth marketing, and competitive research. GrowthBar is for marketers who take growth seriously.

Get billions of keywords, backlinks, and create blog content that Google loves. It combines the brains of marketing experts with the world’s most powerful AI technology.

The Problem
You’re trying to build your organic traffic by publishing content to your blog, but Google doesn’t seem to notice.

The Solution
GrowthBar is a suite of SEO tools for creating content that ranks in Google search. Our AI content generator draws on billions of data points and OpenAI’s GPT-3 technology.

GrowthBar enables you to:
✍️Create SEO content outlines in seconds
🔑Discover billions of keywords and backlinks
🔎Spy on any website’s keywords, backlinks, and Google Ads

Simply enter any keyword you want to rank for, and in seconds you will have all the data you need and an outline of exactly what to write to rank fast. It’ll blow your mind 🤯

Unlock this data for any website:
Domain authority
Monthly organic traffic
Monthly traffic value
Top paid keywords
Millions of keyword suggestions
Keyword monthly search volume
Keyword competition
Keywords CPCs
Keyword rank tracking
Get the backlinks of any website
See Facebook Ads
Get the word count of any webpage
Generate content in one click for any Google search term
GrowthBar competitor dashboards
GrowthBar keyword tracking dashboard

GrowthBar Price:

GrowthBar is free to try for 5 days and then it costs $29/mo — a steep discount from comparable tools that cost between $100-$200/month.

Get Growth Bar

Install Growth Bar – 5 Day Trial

Check My Links is a link checker that crawls through your webpage and looks for broken links. ‘Check My Links’ is an extension developed primarily for web designers, developers and content editors.

When you’re editing a web page that has lots of links, wouldn’t it be handy to be able to quickly check that all the links on the page are working ok? That’s where ‘Check My Links’ comes in.

‘Check My Links’ quickly finds all the links on a web page, and checks each one for you. It highlights which ones are valid and which ones are broken, simple as that.

You can copy all bad links to your clipboard with one click!

Get Check My Links

Install Check My Links