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Do you feel like you put a lot of effort into your website but don’t see the results in terms of traffic? You’re not alone.

A lot of small business owners struggle to get their website seen by enough people. But that doesn’t mean you can’t do anything about it.

There are plenty of things you can do to increase your website traffic and drive more customers to your site. In this post, we’ll share eleven of our favorite techniques, go over the best ways to measure your traffic, talk about how much traffic you really need, some tools to help you measure, and bust some website traffic myths. Let’s get started.

But first, let’s talk a little about why website traffic matters.

Why website traffic is important

No website can survive without website traffic. It’s the lifeblood of any online business. Website traffic refers to the number and quality of visitors coming to your website.

Obviously, the more website traffic you have, the better. But it’s not just about quantity – it’s also about quality. You want website visitors who are actually interested in what you have to say and what you’re selling.

11 Ways to Increase Website Traffic

So how do you go about increasing your website traffic? Here are 11 of our favorite techniques:

1 Optimize Your Website

One common reason why websites don’t get much traffic is that they’re not optimized for search engines. This means that when people search for keywords related to your business, your website doesn’t come up as one of the top results. As a result, you’re missing out on a lot of potential website visitors. Luckily, there are some easy ways to fix this.

Optimizing your website for SEO is one of the most important things you can do to increase website traffic. Make sure your website is properly optimized for the search engines so that people can find it when they’re searching for relevant keywords.

Use tools like Google AdWords Keyword Planner to research which keywords are most relevant to your business and make sure you’re using them in your website content, titles, and descriptions.

2 Compelling Content

Another way to increase your website traffic is to create compelling content that will encourage people to visit your site. This could be in the form of blog posts, infographics, ebooks, or even just helpful how-to articles.

Whatever content you create, make sure it’s high quality and informative – this will help encourage people to keep coming back to your website for more.

3 Guest Posting

Another great way to increase website traffic is by guest posting on other websites. This involves writing an article for another website in your industry in exchange for a link back to your website.

This is a great way to get your website in front of a new audience and build up your backlink profile at the same time. Just make sure you’re only guest posting on high-quality websites – otherwise, this technique can backfire.

4 Social Media

If you have a social media presence, you can also use this to your advantage to drive more traffic to your website. Make sure you’re regularly sharing your website content on social media and that you have links to your website included in your profile.

You should also consider running social media ads – these can be a great way to get your website in front of a larger audience.

5 Paid Advertising

Another great way to increase website traffic is through paid advertising. This could be in the form of Google AdWords, Facebook Ads, or even just banner ads on other websites. Paid advertising can be a great way to get your website in front of a new audience quickly.

Just make sure you’re targeting your ads well so that you’re not wasting money on ads that aren’t being seen by people who are interested in your product or service.

6 Creating a strong call to action

Another way to increase website traffic is to make sure you have a strong call to action on your website. This means adding a button or link on your website that encourages people to take action, such as signing up for your newsletter or checking out your latest product.

A strong call to action will help encourage website visitors to take the next step and become customers.

7 Participate in online forums

A great way to increase website traffic is to participate in online forums related to your industry. This is a great way to get your website in front of a new audience and build up your backlink profile. Just make sure you’re only participating in high-quality forums – otherwise, this technique can backfire.

8 Giveaways and contests

Another great way to increase website traffic is to run giveaways and contests. This is a great way to get people talking about your website and to get people to share your website with their friends.

Just make sure you’re only running giveaways and contests that are relevant to your business – otherwise, this technique can backfire.

9 Creating partnerships

A great way to increase website traffic is to create partnerships with other businesses in your industry. This could involve guest posting on each other’s websites, cross-promoting each other’s products or services, or even just linking to each other’s website from your own website.

These partnerships can be a great way to get your website in front of a new audience and build up your backlink profile.

10 Word Of Mouth

One of the best ways to increase website traffic is through word-of-mouth. This happens when people see your website and then tell their friends, family, or colleagues about it.

The best way to encourage word-of-mouth is by providing an excellent product or service that will leave your customers happy and satisfied. If they had a good experience with your business, they’re much more likely to tell others about it.

11 Creating an email list

Finally, another great way to increase website traffic is to create an email list. This is a great way to stay in touch with your website visitors and encourage them to keep coming back to your website.

Just make sure you’re only sending emails to people who are interested in your product or service – otherwise, this technique can backfire.

Increase Your Website Traffic

These are just a few of the many ways you can increase website traffic. By using some or all of these techniques, you should start to see a steady uptick in the number of visitors to your website. Just remember to be patient – it takes time to see results from these types of initiatives.

And, as always, if you need any help along the way, don’t hesitate to reach out to us! We’re always happy to help our clients grow their businesses online.

How to measure website traffic

Website traffic can be measured in a number of ways, including:

Unique visitors

This measures the number of people who visit your website in a given period of time.

Pageviews

This measures the number of times a website page is viewed in a given period of time.

Time on site

This measures how long visitors stay on your website.

 

What are website traffic sources?

Website traffic can come from a variety of sources, including:

Search engines: People can find your website through search engines like Google and Bing.

Social media: People can discover your website through social media platforms like Facebook and Twitter.

Referrals: People can be directed to your website from other websites.

Direct: These are people that type in your website address

How much website traffic do you need?

This depends on your goals for your website. If you are looking to generate revenue, you will need more website traffic than if you are just trying to increase brand awareness.

The best way to know how much traffic you need is to track your traffic alongside your marketing goals. That is best done with website traffic software.

Website Traffic Software

There are a number of software programs that can help you increase website traffic. Some of these include:

Google Analytics: A free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Google Search Console: Google Search Console is a free service that has tools and reports to help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

SEM Rush: It is used for keyword research and for online ranking data, including metrics like search volume and cost per click. The platform also collects info about keywords gathered from Google and Bing search engines. There is a free version with basic features.

Ahrefs: Ahrefs is an SEO software suite containing tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Most of the features are designed for website owners and marketing professionals. It is a popular SEO tool that people use to get higher Google rankings. This is another tool that has base features in its free version.

Ubersuggest: Ubersuggest is an SEO tool that specializes in generating keyword ideas. Originally founded as a tool that scraped Google terms, Ubersuggest was acquired by SEO expert Neil Patel, who has expanded the features to include rank tracking, and site health and is moving toward more AI features

3 Myths About website Traffic You Should Ignore

There are a number of myths about website traffic that you should ignore. These include:

Myth 1: More website traffic always equals more revenue

This is not necessarily true. If you have a low conversion rate, then more website traffic will not necessarily equate to more revenue.

Myth 2: Buying website traffic is a good idea

This is not a good idea because it can lead to low-quality website traffic.

Myth 3: Website traffic is the only thing that matters

This is not true. Website traffic is just one factor that can affect your website’s success.

Traffic is the lifeblood of any website.

The more people who visit your site, the more potential customers you have and the more sales you can make. And while getting traffic to your site may seem like a daunting task, it’s not impossible.

There are plenty of things you can do to drive traffic to your site and increase your web presence. In this post, we shared eleven of our favorite techniques for increasing website traffic. We also went over the best ways to measure your traffic, talked about how much traffic you really need, and busted some website traffic myths.

So what are you waiting for? Start implementing these tips today and see an increase in website traffic!

And remember, you don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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