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If you’re a small business owner, digital marketing is the key to your sustained success.

Why? Because digital marketing strategies allow you to reach a wider audience more easily and effectively than traditional marketing methods. Plus, it’s more affordable, more flexible, and less time-consuming.

Not convinced and want to know what are the advantages of digital marketing for your business? You’re in luck.

Here are 20 great benefits of digital marketing for small business owners:

1. Your marketing is more cost-effective and has better ROI

Digital marketing is more affordable than traditional marketing methods like print or television advertising. Plus, it’s easier to track your ROI with online marketing, so you can see exactly how effective your campaigns are.

This allows you to spend your marketing budget on the things that work and less money on the things that aren’t working.

Sean always says his Facebook Ads are the best return on investment because he knows they bring people into the door at Miles Through Time. Contrast that to the billboard some ad sales guy talked him into. He could only account for about a $5 return on it.

Because digital marketing tactics are more targeted and efficient, it typically generates a much higher ROI than traditional methods. This is one of the greatest benefits of digital advertising.

For example, the ROI of email marketing is 4200% – that means for every $1 you spend, you can make $42!

Tips for a better digital marketing ROI

Here are a few tips to help you get the most out of your digital marketing methods:

Set realistic goals. Don’t expect to see overnight results – good digital marketing takes time. That said, be sure to set achievable goals so you can measure your progress along the way.

Know your audience. It’s important to understand who you’re trying to reach with your digital marketing efforts. Not all platforms and tactics will work for every business, so it’s important to tailor your strategy to your target audience.

Focus on quality over quantity. It’s better to have a smaller number of high-quality leads than a large number of low-quality leads. When crafting your digital marketing campaign, be sure to focus on quality over quantity.

Test, test, test. Always be testing different tactics and strategies to see what works best for your business. Digital marketing is an ever-changing landscape, so it’s important to constantly be testing and tweaking your approach.

2. You can create more engaging marketing

Digital marketing techniques are more engaging and interactive than traditional methods like print ads. This means that people are more likely to remember your brand and what you stand for and are also more likely to remember your message and take action on it.

For example, I am able to provide most of my blog posts in video and written format. That not only allows me to put my “blog posts” on video sites like YouTube, where I can reach more people, but it also allows me to deliver great content to readers and those that just want to watch or listen to content. And no one would read a length blog post on Facebook, but they might watch the video I post there.

Digital marketing allows you to engage with your audience in more places and in more ways. And that makes reaching your audience more fun too.

Tips for creating engaging content

Here are some tips for creating content that will engage your customers and encourage them to buy from you.

Know your audience. What are their interests? What kind of content do they like? When you know who you’re creating for, it’s easier to create content that they’ll find interesting.

Write like you speak. Don’t try to sound like a corporate robot – let your personality shine through in your writing. This will make your content more relatable and enjoyable to read.

Be concise. No one wants to read a long, drawn-out post when it’s not needed. Get to the point and make your point clearly. Your readers will appreciate your brevity.

Use strong verbs. Weak verbs make for weak writing. Choose your words carefully and use language that packs a punch.

Use images and videos. A picture is worth a thousand words, so make sure to include engaging visuals in your content. This will help break up the text and make your article more visually appealing.

3. You have greater transparency

Other benefits of digital marketing are you can track every step of the customer journey, from the first click to the final purchase. This level of transparency is not possible with traditional marketing methods.

This allows you to fine-tune campaigns, create segmented messages based on buyer behaviors and interests, and find weak spots in your marketing and sales process.

Tips for using the Customer Journey in Your digital marketing strategy

Here are a few tips for using the customer journey in digital marketing strategy :

Define the customer journey.

The first step is to understand the different steps that customers take on their journey. This includes awareness, consideration, purchase, and post-purchase. Each step presents an opportunity for businesses to engage with customers and provide a seamless experience.

Map out the customer journey.

Once you understand the customer journey, you can start to map out how your marketing efforts will fit into each stage. What content will you create? What channels will you use? How will you measure success? By planning ahead, you can ensure that your marketing efforts are aligned with the customer journey.

Use data to inform your decisions.

Data is a valuable tool for understanding the customer journey. By analyzing data from your website, social media, and other channels, you can gain insights into how customers interact with your business and what they are looking for at each stage of the journey. This information can be used to refine your marketing strategy and make better, more informed marketing decisions.

4. It’s more flexible than traditional marketing

Digital marketing allows you to tailor your messages and target your audience in a way that traditional marketing does not. This flexibility can be a major advantage for small businesses that need to be able to adapt their marketing quickly to respond to changes in the market.

As digital marketing evolves, so do the techniques and strategies you can use. This means that you can always be at the forefront of the latest trends and developments, giving you a competitive advantage over other businesses that rely on traditional marketing.

5. You have greater control

Another one of the advantages of digital marketing, you have control over your message and how it’s delivered. This level of control is not possible with traditional marketing techniques.

With the easy use of different mediums like text, images, audio, video, and interactivity, you can better connect with your audience and meet them with the content they like and respond to best on digital platforms

6. You can outsource digital marketing tasks

One of the great benefits of digital marketing is that it’s relatively easy to outsource tasks. This can free up your time so that you can focus on other aspects of running your business.

There are a number of digital marketing agencies and digital marketers that offer services such as social media management, content creation, and email marketing. You can also find freelance professionals who specialize in digital marketing.

Tips for Outsourcing Digital Marketing

If you don’t have the time or resources to do it yourself, outsourcing comes in handy. Here are a few tips to help you get started:

Define your goals. What are you hoping to achieve with digital marketing? Unless you know what you want, it will be difficult to find the right agency or freelancer to help you. So take some time to sit down and really think about your goals.

Do your research. Once you know what you’re looking for, it’s time to start your search. Ask for recommendations from friends or colleagues, and look for agencies or a digital marketer who have experience in the specific area of digital marketing that you’re interested in.

Get a proposal. Once you’ve found a few potential digital marketers, ask them to prepare a proposal outlining their approach and how they would help you meet your goals. This will give you a chance to compare different approaches and see which one is the best fit for your needs.

When outsourcing digital marketing tasks, be sure to set clear objectives and expectations. Also, consider the cost-benefit of outsourcing before making a decision.

7. You can automate digital marketing tasks

Digital marketing is ripe for automation. This means that you can set up systems to automate tasks such as social media updates, email marketing, and targeted ads.

Automation is cost effective and can save you a lot of time, which you can then reinvest in other areas of your business. It can also help you to stay consistent with your marketing tactics, which is essential for long-term success.

Tips for Automating Digital Marketing Tasks

When automating digital marketing tasks, be sure to start small and gradually increase the number of tasks that you automate. Also, make sure to monitor your automated campaigns regularly to ensure that they are performing as expected.

8. You can track digital marketing ROI

Unlike traditional marketing, digital marketing is very trackable. This means that you can easily measure the return on investment (ROI) of your digital marketing strategy.

To track ROI, you’ll need to set up tracking codes on your website or landing pages. These tracking codes will allow you to see how much traffic your digital marketing is generating and what leads or sales they are generating.

Tracking Codes to Add to Your Websites

Google Analytics Tag

Facebook Pixel

LinkedIn Insight Tag

You can also use A/B testing to track digital marketing ROI. This involves testing different versions of your digital marketing campaigns to see which one performs better.

Tools to To Track ROI

There are a number of tools available that can help you track the ROI of your digital marketing strategy.

Google Analytics is a free tool that can be used to track the traffic to your website. This can be helpful in determining how effective your digital marketing strategy is in driving traffic to your site. In addition, Google Analytics can also be used to track conversion rates, which can help you determine the ROI of your digital marketing campaign.

Another helpful tool for tracking the ROI of your digital marketing is Facebook Insights. This tool provides insights into the reach and engagement of your Facebook Page. This information can be helpful in determining which digital marketing activities are most effective in driving traffic and engagement with your Page.

Finally, it is also important to track the results of your digital marketing strategy through surveys or other customer feedback mechanisms. This feedback can help you determine which digital marketing activities are most effective in driving sales or leads for your business.

9. You can target a wider target audience

With digital marketing, you’re not limited by geography. This means that you can target a wider audience with digital marketing methods, even a global audience, if it fits your marketing strategy.

To reach a wider audience, you’ll need to ensure that your website and digital marketing campaigns are optimized for your intended audience. You can target by country, state, zip code, or by distance, making it easy to hone in on the exact audience you want to reach.

You can use several digital marketing methods to reach a wider audience, such as search engine marketing, content marketing, and digital ads like Facebook or Google ads.

10. You can use digital marketing to build brand awareness

Digital marketing is an excellent way to build brand awareness. This is because digital marketing allows you to reach a large audience quickly and easily.

There are a number of digital marketing channels that you can use to build brand awareness, such as social media, email marketing, video marketing, and content marketing.

11. You can use digital marketing to generate leads

Digital marketing is an effective way to generate leads for your business. This is because digital marketing allows you to target a specific audience with your campaigns.

There are a number of digital channels that you can use to generate leads, such as lead generation forms, landing pages, social media ads, and sales funnels.

Tips for Generating leads with Digital marketing

Avoid sending potential leads directly to your website where they have so many options and instead utilize a landing page where the focus is only on one thing. This will allow you to convert more leads and be more strategic with your traffic generation.

12. You can create a digital marketing strategy to drive sales

Digital marketing is an effective way to drive sales for your business. This is because digital marketing allows you to target a specific audience with your campaigns and offer them a product or service that they need.

You can create automated systems that walk your potential customers from the first touch to repeat buyers all, on autopilot with automation software and sales funnels.

You can also use social media platforms, search engines, and paid ads to get your products in front of more qualified buyers. Unlike traditional methods, where getting your products out there was more of a shotgun approach, you can be more precise with digital channels.

Tips for Generating Sales with Digital marketing

Use software and automation to do most of the heavy lifting for your sales. You can automate lead generation, scheduling, follow-up, upsells, and more. If the tech scares you look for a sales funnel expert or use a sales funnel template to set up your automation.

13. You can use digital marketing to build relationships

Digital marketing is an excellent way to build relationships with your target audience. This is because digital marketing allows you to interact with your audience directly.

You’ll find social media isn’t just about selling – it’s also about building relationships. By regularly interacting with your audience, you can create a connection that goes beyond transactions and that can lead to lasting customer loyalty.

When building relationships, be sure to focus on creating high-quality content that is relevant to your target audience. You should also consider interacting with your audience regularly to ensure that the relationship is strong.

14. You can use digital marketing to create loyalty

Digital marketing is an effective way to create loyalty among your target audience. This is because digital marketing allows you to interact with your audience directly and offer them incentives to stay loyal to your brand.

Also, much of customer loyalty is about communication. Communicating expectations, answering questions, following up, and making the customer feel cared for and taken care of.

With digital marketing and automation, you can grow a larger base of loyal customers without having to take on more work, more tasks, or having to hire more staff.

15. You can use digital marketing to upsell and cross-sell

Another one of the benefits of digital marketing is it’s an excellent way to upsell and cross-sell to your target audience. This is because digital marketing allows you to interact with your audience directly and offer them products or services that they may be interested in, especially when you segment your marketing based on behaviors and past purchases (think of Amazon’s related products or their bundling suggestions.)

related products | Torie Mathis

You can set up your digital marketing efforts to include upselling and cross-selling so that there is less pressure on your sales team (which may be you), and you can get more sales on autopilot.

16. You can use digital marketing to retarget your audience

Digital marketing is an excellent way to retarget your target audience. This is because digital marketing allows you to target a specific audience with your campaigns and offer them products or services that they may be interested in.

There are a number of online advertising platforms that you can use to retarget your audience, such as the retargeting ads inside of social media platforms and Google ads.

17. You can use digital marketing to create a brand

In today’s digital age, it’s more important than ever to create a strong brand identity. And one of the best ways to do that is through digital marketing.

By using techniques like search engine optimization, content marketing, and social media marketing, you can reach a wider audience and create a more memorable brand. In addition, digital marketing allows you to track your results and adjust your strategy accordingly.

So if you’re looking to create a strong brand identity, digital marketing is the way to go.

18. You can use digital marketing to launch a product

Digital marketing is an excellent way to launch a product for your business. This is because digital marketing allows you to find people that are genuinely interested in buying what you have to offer.

Your ability to reach a wider audience in a cost-effective way allows you the ability to sell more, more easily.

19. You can use digital marketing to create awareness

Digital marketing is an excellent way to create awareness for your business. This is because digital marketing allows you to interact with your audience directly and offer them products or services that they may be interested in.

As with branding, you want to make sure that you keep your style and marketing message consistent across social media channels, your website, and your offline marketing to create the biggest impact.

20. You can use digital marketing to drive traffic

Digital marketing is an excellent way to drive traffic to your website and even to a brick and motor location. This is because digital marketing enables you to reach your audience directly and tailor your message in a way they are more likely to respond.

You can also see where your traffic is coming from by using tools like Google Analytics, so you can put more of your marketing budget into efforts that yield the best results.

There are a number of digital marketing channels that you can use to drive traffic, such as search engine optimization, social media marketing, email marketing, and content marketing.

The benefits of digital marketing

So there you have it, 20 great benefits of digital marketing for small businesses.

Whether you’re just starting out in the digital world and looking for ways to get your name out there, or you’ve been in business for a while but want to reach a new audience, digital marketing strategies are definitely the way to go. Ready to give it a try?

Looking to learn how to market your own business? See how Torie Mathis can help!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Learn from Torie at the Smart Arsenal and on her channel.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.

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2 Comments

  1. Olivia Smart

    Thank you for explaining how you can use digital marketing to build relationships with your target audience. My sister has been wondering if she should look to start digital marketing for her business. I’ll be sure to share this with her since it seems like it could be a good idea.

    Reply

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I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

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What you need is to be SMART.

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