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Are hashtags still relevant? It’s a question that has been asked more and more as social media evolves. But the truth is, if used correctly, hashtags can be incredibly useful for entrepreneurs looking to grow their online presence.

Knowing how to use them effectively, though, requires understanding what they are and following best practices on each platform. Check out this blog post for an in-depth look at whether or not hashtags are still relevant, and learn about current best practices with our SMART Social Media Guide!

Table of Contents:

What are Hashtags?

Hashtags are words or phrases preceded by a “#” sign that are used to categorize content on social media platforms. They help users find and follow conversations, topics, and trends related to their interests. Hashtags can be used in tweets, posts, comments, stories, and other types of content across different social media networks such as Twitter, Instagram, Facebook and more.

Definition of Hashtags

A hashtag is a word or phrase preceded by the pound (#) symbol that is used to identify messages on specific topics or themes. It helps people search for relevant content on social media platforms like Twitter and Instagram. When you click on a hashtag it will show all the public posts containing that same hashtag which makes it easier for users to find what they’re looking for quickly without having to scroll through endless feeds.

History of Hashtags

The first use of hashtags was in 2007 when Chris Messina proposed using them as a way to group conversations around particular topics on Twitter. Since then, they have become an integral part of how we communicate online with over 125 million hashtags being shared daily across various social networks including Instagram and Facebook where they were later adopted in 2013 & 2014 respectively.

Benefits of Using Hashtags

Using hashtags allows you to join conversations about certain topics while also helping your own content get discovered by others who may not already be following you, thus expanding your reach beyond just your existing followers list.

Additionally, they make it easier for potential customers, clients, partners etc., to find information about your business or brand if they are searching for something related to what you offer (e.g #marketingtips).

Hashtags can be a great tool for businesses to use when marketing their products and services. With the right research, they can help you reach a larger audience and boost engagement. Now let’s look at how to use hashtags effectively.

The Gist: Hashtags are a great way to join conversations and help your content get discovered. They can be used across different social media networks such as Twitter, Instagram, Facebook and more. Benefits of using hashtags include: – Expanding reach beyond existing followers list – Making it easier for potential customersclients to find info about your business or brand – Grouping conversations around particular topics

How to Use Hashtags Effectively?

Hashtags are an important tool for entrepreneurs to use on social media. They can help you reach a wider audience, increase engagement and build your brand. But how do you use them effectively? Here are some tips to get the most out of hashtags:

Research Popular Hashtags

Before using any hashtag, it’s important to research its popularity. Check what other people in your industry or niche are using and see if they’re relevant to your content. This will help ensure that you’re targeting the right audience with the right message.

Some tools to find hashtags:


Hashtagify helps you accelerate your business growth, brand awareness, and marketing effectiveness through intelligent Hashtag Marketing. The best‐in‐class technology helps master hashtags far more quickly and to enhance your social media performance on Twitter.

Hashtagify will help you amplify your reach, identify the right Twitter influencers, track any twitter account and competitor so to make smarter marketing decisions to secure new business.

All Hashtag

Not sure which hashtags to use? You can use the All Hashtag hashtag generator, which will give you the top 30 and more hashtags based off of one keyword selection.

Instagram allows up to 30 hashtags per post. Therefore, it was divided into blocks of 30 hashtags to make it easier for you to copy and paste.

How does it work? The hashtag generator generates related hashtags based on a keyword. You have 3 filter options to find the right hashtags you need. You can easily copy the generated hashtags with the copying button.


Feeling the hashtag fatigue? Tell us your go-to hashtags, and we’ll generate some new ones to try with Later‘s Instagram Hashtag Suggestions tool. Also available for Facebook and Twitter.

Schedule your first comment right along with your posts to keep your caption neat, and extend your reach to an even wider audience.



Kicksta’s Free Instagram Hashtag Generator is one of the easiest ways to increase your brand’s reach on the platform! Hashtags improve your discoverability on Instagram and bring new followers to your posts. They’re a great way to get your brand’s voice heard on trending topics. Plus, you can use hashtags to promote a new product, build your brand identity, and increase engagement with your Instagram audience.

But figuring out exactly which hashtags to use is a pain. It takes a lot of time, and that’s time that you could spend tackling the rest of your to-do list. And, some days, you’re just not feeling very creative.

That’s where Kicksta’s Free Instagram Hashtag Generator can help you out! Whether you’re looking for trending hashtags, unique hashtags, or ideal hashtags for your industry, this free tool will find the best options for you.
There are more hashtag generators; you can search around and find which one you like best.

Choose the Right Number of Hashtags

Too many hashtags can make your post look spammy and unprofessional, so try not to go overboard when tagging posts. Generally speaking, two or three hashtags is enough for Twitter posts while five or six is best for Instagram posts (depending on character count).

Keep Your Hashtag Relevant To Your Content

It’s also important to make sure that each hashtag is related directly to what you’re posting about – don’t just throw in random tags hoping for more views. Using irrelevant tags could lead users away from engaging with your content instead of towards it – plus it looks unprofessional too.

By following these simple tips, entrepreneurs can start making their mark on social media through effective hashtag usage today. Utilizing relevant hashtags will help them reach a wider audience, increase engagement and build their brand in an efficient manner.

Hashtags can be a great way to increase visibility and engagement for your posts, but it is important to use them correctly. By following the best practices outlined in this article, you can maximize the impact of hashtags on your social media platforms. Next, we’ll discuss some of the best practices for using hashtags on Twitter, Instagram, and Facebook.

Best Practices for Using Hashtags on Social Media Platforms

Hashtags are a great way to get your content seen on social media platforms. Knowing how to use them effectively can help you reach more people and increase engagement with your posts. Here are some best practices for using hashtags on Twitter, Instagram, and Facebook.


On Twitter, it’s important to keep the number of hashtags used in each post limited to two or three at most. Any more than that will look spammy and make your post less likely to be seen by other users. It’s also important to research popular hashtags related to the topic of your post before adding them in so you can ensure they have an audience who might be interested in what you have shared.


Hashtags are essential for getting noticed on Instagram since there is no search bar like there is on Twitter or Facebook, where users can easily find content related to their interests without having a hashtag associated with it. When using hashtags on Instagram, try not go overboard – five or six should do the trick. Also, remember that if you want people outside of your followers list seeing your posts then don’t forget about location-based tags as well as industry-specific ones too.


Unlike Twitter and Instagram, where multiple hashtags per post are encouraged, when posting something on Facebook it is best practice to only include one hashtag at most; otherwise, it may appear cluttered and unprofessional-looking which could put off potential viewers from engaging with the content altogether. Additionally, avoid overusing generic terms such as #love #happy etc., instead opt for specific phrases relevant directly relating back towards what was posted – this will help narrow down searches making sure those searching actually find exactly what they were looking for.

By following these simple tips when utilizing hashtags across different social media platforms, entrepreneurs can maximize their reach while keeping their posts professional yet effective all at once. For further information regarding digital marketing strategies, check out the SMART Social Media Guide for tutorials, videos and resources today.

Hashtags are still a powerful tool for boosting engagement on social media platforms. To make sure you’re using them to their fullest potential, check out the SMART Social Media Guide for tutorials, videos and resources.

The Gist: When using hashtags on social media, entrepreneurs should: – Limit the number of hashtags used per post to two or three (Twitter) and five or six (Instagram). – Research popular tags related to their topic. – Use location & industry specific tags for Instagram. – Only use one hashtag per post when posting on Facebook.

Hashtag FAQs

Do I really need to use hashtags?

No, you do not need to use hashtags when teaching digital marketing to entrepreneurs. Hashtags are primarily used on social media platforms like Twitter and Instagram as a way of categorizing content and making it easier for users to find related posts. However, they are not necessary in order to teach digital marketing effectively. If you choose to use them, make sure that the hashtags you select accurately reflect the topics being discussed so that your audience can easily find relevant information.

Are hashtags important on Instagram 2023?

Yes, hashtags are still important on Instagram in 2023. Hashtags help users find content related to their interests and can be used to increase visibility for posts. They also allow brands to track engagement with their content and measure the success of campaigns. When used strategically, hashtags can be a powerful tool for entrepreneurs looking to reach new audiences and build relationships with potential customers.

Why don’t people use hashtags anymore?

Hashtags are still used by many people, but their usage has declined in recent years. This is due to the fact that they have become overused and can often be seen as spammy or irrelevant. Additionally, some social media platforms have changed their algorithms to prioritize content without hashtags, meaning posts with them may not get as much visibility. As a result, many users opt for other methods of categorizing and organizing content such as tagging friends or using keywords instead of relying on hashtags alone.

Is it better to not use hashtags?

It depends on the context. Hashtags can be a great way to get your content seen by more people, but they should only be used if it is relevant and appropriate for the post. If you are using hashtags just for the sake of having them, it could end up being detrimental to your overall message or brand. Additionally, too many hashtags can look spammy and unprofessional. Consider carefully how you use hashtags in order to maximize their effectiveness while avoiding any potential drawbacks.


In conclusion, hashtags are still relevant and can be used to increase engagement on social media. However, it is important to use them effectively by following the best practices for each platform. If you want more information about how to use hashtags in your digital marketing strategy, check out the SMART Social Media Guide with tutorials, videos and resources that will help you get started. Are hashtags still relevant? Absolutely!

Are you an entrepreneur looking to stay up-to-date with the latest trends in digital marketing? Hashtags are still a great way to reach potential customers and engage with your audience. With Torie Mathis’s guidance, you can learn how to use hashtags effectively for maximum visibility and increased engagement on social media platforms. Take advantage of this opportunity now – sign up today and start learning about digital marketing strategies that will help boost your business!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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