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Marketing for Chiropractors

In the ever-evolving landscape of healthcare, chiropractors face the unique challenge of connecting with patients who are increasingly turning to digital channels for their health needs.

Digital marketing, therefore, becomes not just an option, but a necessity for chiropractic practices aiming to thrive in this digital era. Fear not, though – you don’t need a hefty budget or deep tech expertise to make a significant impact.

Let’s delve into specific, actionable strategies that can elevate your practice, regardless of your budget.

RELATED: Smart Marketing for Chiropractors

1. Social Media Marketing: Creating a Community of Wellness

Social media is your digital waiting room where patients can get a sense of your practice’s ethos and approach to care.

Tips For Chiropractic Social Media Marketing:

Identify Your Platform:

Start with one or two platforms where your potential patients are most active. For a chiropractic practice, Facebook and Instagram are great choices.

Content is King:

Share a mix of educational content (like posture tips), success stories, and a glimpse into your practice’s culture. Use live videos to answer common chiropractic questions or to give a virtual tour of your office.

Mistakes to Avoid:


Sporadic posting can lead to a drop in engagement. Aim for a consistent schedule, like posting three times a week.

Ignoring Engagement:

If someone comments on your post, respond! Engagement builds community and trust.

Maximizing Value:

Scheduling Tools:

Use free tools like Metricool to schedule posts in advance, saving time and maintaining consistency.

RELATED: 45 Marketing Ideas for Chiropractors

2. Email Marketing: Personalized Patient Engagement

Email marketing is a direct line to your patients, offering a platform for personalized communication. Yes, you can reach out on social media, but there you are, competing against cat videos and family gossip, and with your good old friend the “algorithm,” it’s possible few of your followers will even see your post. But with email, you have a one-on-one connection with your audience.

Tips For Chiropractic Email Marketing:

Build Your List:

Start collecting emails at every touchpoint – your website, social media, and in your office. Offer something of value in return, like a free e-book on back health or a guide on choosing a chiropractor.

Value-Driven Newsletters:

Send monthly newsletters with health tips, office updates, or special promotions. Make sure each email provides value to keep your patients engaged. Include a call to action on what you want them to do next, like booking an appointment.

Mistakes to Avoid:


Too many emails can overwhelm your patients. Stick to a regular but moderate schedule.

Neglecting Design:

Use email templates that are visually appealing and reflect your brand. Emails should be easy to read and mobile-friendly.

Maximizing Value:

Email Marketing Tools:

Platforms like Kartra are perfect for small practices. They also provide analytics to track open rates and engagement.

RELATED: Learn Email Marketing

3. Local SEO And Google My Business: Boosting Your Online Visibility

Local SEO helps your practice appear in search results when potential patients in your area look for chiropractic services.

Tips For Chiropractic Local SEO And Google My Business:

Optimize Your Google My Business Listing:

Ensure your practice’s information is accurate and complete. Add photos of your office and staff.

Encourage Reviews:

Ask satisfied patients to leave a review on Google. Positive reviews can significantly boost your local search ranking. Sign up for our FREE Review Boosting Bootcamp and learn how to get more reviews starting today.

Mistakes To Avoid:

Outdated Information:

Regularly update your hours, services, and contact information.

Ignoring Reviews:

Respond to all reviews, both positive and negative, in a professional manner.

Maximizing Value:

Regular Updates:

Post regularly on your GMB profile about any new services, community events, or health tips.

4. Online Advertising: Targeting The Right Audience

Online ads can be a cost-effective way to reach new patients, especially when they are well-targeted. One of the best parts of today’s online ads is you have 100% control of the content, the budget, and the audience.

Tips For Chiropractic Online Advertising:

Start Small:

Begin with a modest budget on Facebook or Google Ads. Target your ads based on location, interests, and demographics.

Focused Campaigns:

Create campaigns around specific services you offer, like sports chiropractic or prenatal care.

Create Measurable Ads:

Don’t just create ads to get in your name in front of more people, but instead create ads with a definite measurable outcome, like appointments booked, lead magnet downloads (like a coupon or guide, or events signed up for.

Mistakes To Avoid:

Broad Targeting:

Avoid too broad an audience to ensure your budget is spent effectively.

Not Reviewing Performance:

Regularly check the performance of your ads and adjust as needed.

Maximizing Value:

Analytics Tools:

Utilize Google Analytics and Facebook Insights to understand the performance of your ads and refine your strategies.

5. Content Marketing: Establishing Thought Leadership

Content marketing helps establish your authority in the field of chiropractic care and improves your search engine rankings. When prospective patients are searching online for how to fix their back pain or how to recover from an injury they are likely to find your content.

Tips For Chiropractic Content Marketing:

Blog Regularly:

Write blog posts on topics relevant to your patients, like tips for reducing back pain or the benefits of regular chiropractic care.

Leverage Video:

Create short, informative videos that can be shared on your website and social media.

Mistakes To Avoid:

Irrelevant Content:

Ensure your content is relevant to your practice and interesting to your patients.

Not Promoting Content:

Share your content across all your digital platforms for maximum reach.

Maximizing Value:

Repurpose Content:

Turn a single piece of content into multiple posts, videos, and infographics to get the most out of your efforts.

Empowering Your Chiropractic Practice in the Digital World

Digital marketing doesn’t have to be overwhelming or expensive. By starting small, focusing on strategies that resonate with your practice, and gradually expanding your efforts, you can make a significant impact in the digital space. Remember, it’s about building relationships and establishing trust with your patients, both current and prospective.

Additional Resources

For more in-depth guidance and tips, consider exploring these resources:

Embrace these digital strategies and watch your chiropractic practice grow, one click at a time!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.

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hi im torie
I help entrepreneurs  learn digital marketing.
And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Is YOUR marketing SMART?

Find out here.


Hi! I'm Torie!

Torie Mathis HeadshotI help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Get Smart AF

from your Digital Marketing Coach Torie Mathis!

Let's get SMART!

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