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How to Repurpose Content | Torie Mathis

 

As a business owner, you know that creating valuable content is a great way to reach new customers, both on social media channels and through organic search.

But you only have so much time, so how can you keep creating more content?

The answer is repurposing!

What is Repurposing Content?

But what is content repurposing? And why is it so important?

Content repurposing is the process of taking one piece of content and adapting it for use in multiple formats. For example, you could take a blog post and turn it into a video, an infographic, or even a podcast episode.

The Benefits of Repurposing Content

The benefits of content repurposing are many. First, it allows you to reach a wider audience with your content.

Second, it helps you get more mileage out of the content you create, which saves you time and money in the long run.

Finally, it gives you the opportunity to test out different content formats to see what works best for your business.

Repurposing is working smarter!

How to Repurpose Content

Now that you know what content repurposing is and why it’s so important, let’s take a look at 36 ways you can repurpose your content to get the most out of it.

36 Ways to Repurpose Content

1. Ebook

Create an eBook or PDF from a blog post or series of blog posts.

🛠 Tools to use: Canva or Designrr.io

MARKETING MIRACLES BOOK BANNER GREY

2. Slideshare

Turn a blog post into a SlideShare presentation.

🛠 Tools to use: Slideshare

3. Infographic

Create an infographic from a blog post or data set.

🛠 Tools to use: Canva or Piktochart

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by HubSpot (@hubspot)

         

4. Video

Make a video from a blog post or series of blog posts.  

🛠 Tools to use: Your smartphone, Loom or Canva See Best Video Tools

       

5. Podcast

Turn a blog post into a podcast episode.  

🛠 Tools to use: Garage Band (Mac), Your Smart Phone + Libsyn          

6. Twitter Chat

Create a Twitter chat around a topic related to your business.      

🛠 Tools to use: Twitter        

7. Curate Content

Use Storify to curate content from a Twitter chat or other online conversation.      

🛠 Tools to use: Twitter and Storify        

8. Case Study

Create a case study from customer testimonials or success stories.      

🛠 Tools to use: Your website and Grammarly        

9. Listicle

Make a listicle from a blog post or series of blog posts.      

🛠 Tools to use: Your blog and Grammarly        

10. Meme

Create a meme or GIF from an existing piece of content.      

🛠 Tools to use: Canva          

 

 

 

 

 

 

 

 

 

 

 

 

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            A post shared by Miles Through Time Museum (@milesthroughtime)          

 

         

11. Republish an Article

Republish a blog post on Medium or another site that accepts guest content.

🛠 Tools to use: Medium

medium post example | Torie Mathis

12. Screencast

Record a screencast to accompany a how-to blog post or article.

🛠 Tools to use: Loom

13. Animated Gif

Create an animated GIF to explain a complex concept in a simple way.

🛠 Tools to use: Canva

14. Instagram Caption Contest

Turn a blog post into an Instagram caption contest or poll.

🛠 Tools to use: Instagram

15. Graphics

Use Canva or another design tool to create visually appealing images for social media sharing.

🛠 Tools to use: Canva

 
 
 
 
 
View this post on Instagram

 

A post shared by Torie | Digital Marketing Coach (@getsmartaf)

     

16. Stories

Create a Facebook or Instagram Story from a blog post or video.        

🛠 Tools to use: Instagram, Facebook, and Canva Story Templates        

17. Pins

Make a Pinterest-friendly image for each blog post.        

🛠 Tools to use: Canva Pinterest Templates   pinterest board example | Torie Mathis        

18. Twitter Thread

Create a Twitter thread from a longer blog post or article.        

🛠 Tools to use: Twitter and your blog        

19. Tweet Summary

Summarize a blog post in one sentence (or tweet) and include a link to the full version.        

🛠 Tools to use: Twitter and your blog        

20. Short Video or Audio

Highlight key takeaways from a blog post in a short video or audio clip.        

🛠 Tools to use: Your smartphone, Loom or Canva   See Best Video Tools        

 

 

 

 

 

 

 

 

 

 

 

 

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            A post shared by Torie | Digital Marketing Coach (@getsmartaf)        

 

       

21. Interactive Infographic

Use Google Sheets or another data visualization tool to create an interactive infographic from data sets.

🛠 Tools to use: Google Sheets or FigJam

22. FAQ Page

Transform customer questions into a FAQ page or blog post series.

🛠 Tools to use: Grammarly

23. Guest Post

Publish guest content on other sites and link back to your own site or blog.

🛠 Tools to use: Guest post sites and your website

guest post example | Torie Mathis

24. Expert Roundup

Create an expert roundup post featuring insights from industry leaders.

🛠 Tools to use: Grammarly

25. New post from data

Leverage data from Google Analytics or other tools to create an interesting blog post or infographic.

🛠 Tools to use: Google Analytics

26. Best Of

Create a “best of” list featuring your most popular content from the past year.

🛠 Tools to use: Google Analytics

27. Webinar

Host a webinar on a topic related to your business or industry.

🛠 Tools to use: EverWebinar and Smart Webinar Funnel

28. Email Sequence

Create an automated email sequence from a series of blog posts.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

29. Content Upgrade

Use content upgrades to turn blog posts into lead generation machines.

🛠 Tools to use: Kartra + Smart Funnel Template

30. Email Course

Develop an email course from a series of blog posts on a similar topic.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

31. Best Resources

Leverage content curation to compile the best resources on a given topic in one place.

🛠 Tools to use: Your website and Grammarly

32. Social Media Campaign

Turn a piece of evergreen content into a social media campaign.

🛠 Tools to use: Facebook, Instagram, or LinkedIn

33. Newsletter

Take pieces of your content and break them down to turn them into quick tips or daily/weekly informative email newsletters.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

34. Opt-in

Use content you already have such as articles or reports as an incentive to sign up for your mailing list.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

35. A New Perspective

Rewrite a blog post shifting the focus to a new perspective before re-republishing it. Add new images and graphics to highlight the main points and refresh the content.

🛠 Tools to use: Grammarly and your blog.

36. Rewrite

Rewrite past articles and submit them as guest posts on other similar blogs.

🛠 Tools to use: Grammarly, guest post sites, and your website

The Power of Content Repurposing

Content repurposing is a powerful content marketing tool that can help you reach a wider audience, save time and money, and test out different content formats. By using the tips and ideas in this post, you can start repurposing your content today and see better results from your content marketing efforts tomorrow.

Content Purposing works!

And remember, you don’t need crazy tech skills, boatloads of cash or a dedicated staff to market your business. You don’t even need a lot of time. What you need is to be smart.

And repurposing is smart!

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Learn from Torie at the Smart Arsenal and on her channel.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.

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I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

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I help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy! 

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What you need is to be SMART.

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