36 Ways to Repurpose Content

As a business owner, you know that creating valuable content is a great way to reach new customers, both on social media channels and through organic search.

But you only have so much time, so how can you keep creating more content?

The answer is repurposing!

What is Repurposing Content?

But what is content repurposing? And why is it so important?

Content repurposing is the process of taking one piece of content and adapting it for use in multiple formats. For example, you could take a blog post and turn it into a video, an infographic, or even a podcast episode.

The Benefits of Repurposing Content

The benefits of content repurposing are many. First, it allows you to reach a wider audience with your content.

Second, it helps you get more mileage out of the content you create, which saves you time and money in the long run.

Finally, it gives you the opportunity to test out different content formats to see what works best for your business.

Repurposing is working smarter!

How to Repurpose Content

Now that you know what content repurposing is and why it’s so important, let’s take a look at 36 ways you can repurpose your content to get the most out of it.

36 Ways to Repurpose Content

1. Ebook

Create an eBook or PDF from a blog post or series of blog posts.

🛠 Tools to use: Canva or Designrr.io

2. Slideshare

Turn a blog post into a SlideShare presentation.

🛠 Tools to use: Slideshare

3. Infographic

Create an infographic from a blog post or data set.

🛠 Tools to use: Canva or Piktochart

4. Video

Make a video from a blog post or series of blog posts.     🛠 Tools to use: Your smartphone, Loom or Canva See Best Video Tools  

5. Podcast

Turn a blog post into a podcast episode.

🛠 Tools to use: Garage Band (Mac), Your Smart Phone + Libsyn

6. Twitter Chat

Create a Twitter chat around a topic related to your business.

What is a Twitter Chat?

A Twitter chat is a Twitter-based Twitter public discussions based on a specific topic. Generally, there are pre-written questions that act as prompts. These are tweeted using a hashtag so participants can follow the chat/discussion and participate if they wish.

Learn more about Twitter chats 

🛠 Tools to use: Twitter

7. Curate Content

Use Storify to curate content from a Twitter chat or other online conversation.

🛠 Tools to use: Twitter and Storify

8. Case Study

Create a case study from customer testimonials or success stories.

🛠 Tools to use: Your website and Grammarly

9. Listicle

Make a listicle from a blog post or series of blog posts.

🛠 Tools to use: Your blog and Grammarly

10. Meme

Create a meme or GIF from an existing piece of content.

🛠 Tools to use: Canva

11. Republish an Article

Republish a blog post on Medium or another site that accepts guest content.

🛠 Tools to use: Medium

12. Screencast

Record a screencast to accompany a how-to blog post or article.

🛠 Tools to use: Loom

13. Animated Gif

Create an animated GIF to explain a complex concept in a simple way.

🛠 Tools to use: Canva

14. Instagram Caption Contest

Turn a blog post into an Instagram caption contest or poll.

Check out these examples from Raffle Press

🛠 Tools to use: Instagram

15. Graphics

Use Canva or another design tool to create visually appealing images for social media sharing.

I made this multi-page graphic into an Instagram post from a blog post.

🛠 Tools to use: Canva

16. Stories

Create a Facebook or Instagram Story from a blog post or video.

🛠 Tools to use: Instagram, Facebook, and Canva Story Templates

17. Pins

Make a Pinterest-friendly image for each blog post.

🛠 Tools to use: Canva Pinterest Templates  

18. Twitter Thread

Create a Twitter thread from a longer blog post or article.

What is a A Twitter Thread?

Sometimes called a tweetstorm – is a series of tweets, posted by the same person, that are intended to read consecutively. It’s a clever way to get around Twitter’s 280-character limit so you can tell longer stories or present complex information.       See this example from Castos: 🛠 Tools to use: Twitter and your blog

19. Tweet Summary

Summarize a blog post in one sentence (or tweet) and include a link to the full version.           🛠 Tools to use: Twitter and your blog

20. Short Video or Audio

Highlight key takeaways from a blog post in a short video or audio clip.

I made this short video from a clip of our podcast – from each podcast we record, we get not only an audio podcast but a full-length video that is posted to YouTube, Facebook, and Instagram, and multiple short videos that are posted as Instagram Reels and Youtube Shorts, those short videos are also posted as Instagram and Facebook stories. We also create a blog post for the episode that includes the audio and video files and a transcript.

🛠 Tools to use: Your smartphone, Loom or Canva
Descript for transcription

See Best Video Tools

21. Interactive Infographic

Use Google Sheets or another data visualization tool to create an interactive infographic from data sets.

🛠 Tools to use: Google Sheets or FigJam

22. FAQ Page

Transform customer questions into a FAQ page or blog post series.

🛠 Tools to use: Grammarly

23. Guest Post

Publish guest content on other sites and link back to your own site or blog.

🛠 Tools to use: Guest post sites and your website

24. Expert Roundup

Create an expert roundup post featuring insights from industry leaders.

🛠 Tools to use: Grammarly

25. New post from data

Leverage data from Google Analytics or other tools to create an interesting blog post or infographic.

🛠 Tools to use: Google Analytics

26. Best Of

Create a “best of” list featuring your most popular content from the past year.

🛠 Tools to use: Google Analytics

27. Webinar

Host a webinar on a topic related to your business or industry.

🛠 Tools to use: EverWebinar and Smart Webinar Funnel

28. Email Sequence

Create an automated email sequence from a series of blog posts.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

29. Content Upgrade

Use content upgrades to turn blog posts into lead generation machines.

🛠 Tools to use: Kartra + Smart Funnel Template

30. Email Course

Develop an email course from a series of blog posts on a similar topic.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

31. Best Resources

Leverage content curation to compile the best resources on a given topic in one place.

🛠 Tools to use: Your website and Grammarly

32. Social Media Campaign

Turn a piece of evergreen content into a social media campaign.

🛠 Tools to use: Facebook, Instagram, or LinkedIn

33. Newsletter

Take pieces of your content and break them down to turn them into quick tips or daily/weekly informative email newsletters.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

34. Opt-in

Use content you already have such as articles or reports as an incentive to sign up for your mailing list.

🛠 Tools to use: Kartra, Constant Contact or GetResponse

35. A New Perspective

Rewrite a blog post shifting the focus to a new perspective before re-republishing it. Add new images and graphics to highlight the main points and refresh the content.

🛠 Tools to use: Grammarly and your blog.

36. Rewrite

Rewrite past articles and submit them as guest posts on other similar blogs.

🛠 Tools to use: Grammarly, guest post sites, and your website

The Power of Content Repurposing

Content repurposing is a powerful content marketing tool that can help you reach a wider audience, save time and money, and test out different content formats. By using the tips and ideas in this post, you can start repurposing your content today and see better results from your content marketing efforts tomorrow.

Content Purposing works!

And remember, you don’t need crazy tech skills, boatloads of cash or a dedicated staff to market your business. You don’t even need a lot of time. What you need is to be smart.

And repurposing is smart!