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best landing page software

Have you been thinking about creating a landing page for your small business?

Maybe you were learned about it during digital marketing training or heard another business owner mention using one to get their business online and capture leads.

Now is a great time to jump into using landing pages for your business’s digital marketing. 

Have you been thinking about creating a landing page for your small business?

Maybe you were learned about it during digital marketing training or heard another business owner mention using one to get their business online and capture leads.

Now is a great time to jump into using landing pages for your business’s digital marketing. 

Building landing pages is easier than ever, they are highly effective at generating leads and sales, and you can easily promote them and get more traffic using search engines, social media, and email marketing.

How quickly can I build a landing page?

You have put off building a landing page because you thought it was too complex, technical, or cumbersome…and the truth is you can make it easy and simple, or you can geek out and make it super complex. But even simple and easy can be high-effective if you do it right.

So let’s go over some general landing page info, let’s talk about what to look for in a landing page building software, some great landing page builders – and how you can make free landing pages, and some landing page FAQ if you have more questions.

Let’s get started.

landing page software

What is a Landing page?

A landing page is a specific web page that is designed to convert visitors into leads or customers. Landing pages are typically separate from your main website and have their own unique URL. They are usually focused on one particular product or offer and include a form for visitors to fill out to request more information or make a purchase

Landing pages are an incredibly effective way to increase conversions, as they are specifically designed to encourage visitors to take action. When done well, landing pages can be highly targeted and relevant to the visitor, which makes them much more likely to convert than if they were to land on your website’s home page or another generic page.

How do you make high-converting landing pages?

There are many different elements that go into designing a high-converting landing page, but some of the most important are:

  • A clear and concise headline that states what you’re offering
  • High-quality images or videos that support your offer
  • Compelling copy that explains why your offer is valuable and how it will help the visitor
  • A strong call-to-action (CTA) that encourages visitors to take action
  • A form that collects contact information from leads

Some Common Landing Page Mistakes to Avoid

There are a few common mistakes that people make when it comes to landing pages, which can often lead to poor results. Here are some of the most common mistakes:

1. Not having a clear objective

The first and most important step in creating a successful landing page is to have a clear objective. What do you want people to do when they land on your page? Make sure your objective is specific, measurable, achievable, relevant, and time-bound (SMART). If you don’t have a clear objective, your landing page is likely to be ineffective.

2. Not considering who your target audience is

Your landing page should be designed with your target audience in mind. Consider what kind of person would be interested in your product or service and make sure your page appeals to them. Use language that they will understand, and be sure to include images that will resonate with them.

3. Creating a page that’s too complex

Your landing page should be simple and straightforward. Don’t try to cram too much information onto the page – it will only confuse people and make them less likely to take action. Stick to the basics and make it easy for people to understand what you’re offering and how they can benefit from it.

5. Failing to test your page

Before you launch your landing page, it’s important to test it out first. See how it looks on different devices, test the forms and links, and see how easy it is to use. Getting feedback from a few people before you launch will help you to identify any problems and make sure your page is as effective as possible.

6. Not tracking your results

Once your landing page is live, it’s important to track your results so that you can see what’s working and what isn’t. Use Google Analytics or your landing page builder analytics to track things like how many people visit your page, how long they stay on it, and what actions they take. This information will help you to improve your page over time and ensure that it’s as effective as possible.

Avoid making these common mistakes, and you’ll be well on your way to creating a successful landing page that converts.

How do you create a landing page?

There are a few different ways that you can build a landing page. You can your current website builder, like WordPress or Squarespace, and make a landing page from scratch.

If you’re using a website builder, the process is pretty simple. Just create a new page with no navigation and add the content that you want on your landing page. Make sure to include a call-to-action (CTA) so that visitors know what to do next. The most complex part can be connecting it to your email software properly.

An Easier Way to Build Landing pages

You can use a Landing page builder like Leadpages or Unbounce to create your own landing page without having to code it yourself.

If you’re using a service like Leadpages or Unbounce, the process is slightly different. With these services, you’ll need to create a new landing page template and then add your content to it.

The Best Way to Build a Landing Pages

But my favorite way is to use a marketing campaign software, like ClickFunnels or Kartra, that creates beautiful landing pages (regardless of your skill level) and does all your other marketing functions as well.

I’m a work-smarter not-harder kind of gal.

What is the best landing page builder?

There are a lot of different landing page builders on the market today. So, which one is the best?

It really depends on your needs, goals, and preferences. If you’re looking for something simple and straightforward, Leadpages or Unbounce might be a good option, but all they do is landing pages.

If you want more bang for your buck, I’d suggest a marketing software that does more than just landing pages like ClickFunnels or Kartra. If your budget can’t afford these right now, see my other suggestion below for a great budget-friendly landing page builder.

Success Starts with Your Landing page

When it comes to creating a successful online marketing campaign, your landing page is one of the most important elements. It’s the first thing potential customers see when they click on your ad, and it’s where they’ll make the decision to either convert or bounce.

That’s why it’s so important to choose a landing page builder that is easy to use and has all of the features you need to create a high-converting page. Here are some things to look for in an easy-to-use landing page builder:

Landing Page Templates

When you want to design a landing page that converts, it’s important to use high-quality templates as your foundation. A good template will provide a solid structure for your page, helping you to organize your content in a way that is both effective and visually appealing. It can also be helpful to choose a template that is designed for conversion, with elements like call-to-action buttons and forms that are easy to use and customize.

Landing page builders that come with a variety of templates make it easy to create a professional-looking page without having to start from scratch.

Drag-and-drop functionality

A good landing page builder will allow you to easily drag and drop elements onto your page without having to code anything. This makes designing your page quick and easy.

A/B testing

This feature allows you to test different versions of your landing page to see which one performs better. This is a valuable tool for optimizing your conversion rates.

Integrations

Look for a builder that integrates with the other tools you’re using, such as your email marketing or CRM platform. This will make it easy to track your results and manage your campaigns from one central location.

Marketing Campaigns and Automation

Trying to build out complex marketing campaigns can be time-consuming and tricky even for experienced marketers, so if you’re not a sales funnel expert just yet, I would suggest finding a landing page builder that includes pre-built campaigns. Your landing page is only the first step to your sales funnel, so it’s helpful to have all the pieces connected for you. This includes automation to get you to the next step in the sales or lead generation process.

Remember, we are trying to build this fast, so let’s look for software that gives us an advantage with smart shortcuts.

Customer Support

If you have any questions or run into any problems, it’s important to have access to customer support. Some software companies are better than others when it comes to the level of support for their lower-tier customers, so be sure to look into what support you get at your level.

Also, look at their training options. Many times you will get amazing marketing training just for signing up, along with training for the actual software.

Ultimately, it’s important to choose a landing page builder that will help you achieve your specific goals. You can experiment with a few different options to find the one that works best for you since most offer a free or discounted trial.

Let’s go over some of the best landing page builders.

Best Landing Page Software: Click Funnels

click funnels - landing page software

ClickFunnels is more than just a landing page builder; it’s one of the best sales funnel builders on the planet. With it, you can create webinar funnels, lead-generation funnels, tripwire funnels, and, yes, even landing pages.

The best part is, ClickFunnels landing page templates are ready to go, meaning that all you have to do is customize them with your own sales copy, images, and logo. Their templates are proven-to-convert, and you can customize whatever elements you want to with an easy-to-use drag-and-drop editor.; You’ll be ready to start driving traffic to your landing page right away. ClickFunnels is one of the best landing page builders, and it makes stunning landing pages.

ClickFunnels Features

Features are displayed in alphabetical order.

  • AB Testing
  • Campaign Analytics
  • Campaign Management
  • Contact Database
  • CRM
  • Custom Domain
  • Customizable Templates
  • Dashboard
  • Drag & Drop
  • Drip Campaigns
  • For Small Businesses
  • Form Builder
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Qualification
  • Mobile Responsive Landing Pages
  • Real-Time Editing

ADDITIONAL FEATURES

  • Reporting/Analytics
  • Responsive
  • ROI Tracking
  • SEO Management

ClickFunnels Pricing:

Basic Plan: $97 per month

Advanced Plan: $297 per month (Advance plan includes ClickFunnels, Backpack, and Actionetics)

Click Funnels Free Trial: A 14-day free trial is available

Time to Build a Landing Page:

Under 20 minutes.

My 2 cents: I used ClickFunnels exclusively when I first started building funnels. It is easy to create great-looking pages. However, there are so many options and steps that it could be confusing for newbies, but their training is off the charts, so if you are a go-getter, you can figure it out. The only downside is their email is dog water and expensive (don’t tell Russell I said that, lol.), so you most likely have to connect to another email client – so you pretty much have to deal with at least 2 pieces of software.

Try ClickFunnels here!

Best landing page software: Kartra

kartra - landing page software

Kartra truly is the best all-in-one marketing software. And you get so much more than a landing page builder. Kartra does email, checkouts, sales funnels and campaigns, lead generation, memberships, help desks, and more. And they do it all pretty well.

With their landing page builder, if you don’t want to get too creative or simply need to put a page together in 10 minutes, Kartra comes with over 100 gorgeous full-page templates.

Lead capture pages, sales pages, checkout pages, video pages, coming soon pages, webinar pages, blog pages, and many more. Whatever type you need, whatever industry you service, you will find a stunning ready-to-use template fitting every bill.

Oh, and most important: they’ve all been conceived to convert by Kartra’s world-class marketing team! It’s like having a pro-team of marketers, designers, and programmers working for you… Take advantage of it! Kartra is one of the best landing page builders.

Kartra Features

Features are displayed in alphabetical order.

  • AB Testing
  • Abandoned Cart Saver
  • Affiliate Management
  • Auto-Responders
  • Campaign Management
  • CAN-SPAM Compliance
  • Commission Management
  • Contact Database
  • Credit Card Processing
  • CRM
  • Customer Surveys
  • Customizable CTAs
  • Customizable Templates
  • Data Import/Export
  • Data Security
  • Custom Domain
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • eCommerce Management
  • Email Marketing
  • Event-Triggered Actions
  • Form Builder
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Responsive Landing Pages
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Promotions Management
  • Prospecting Tools
  • Real-Time Editing
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • ROI Tracking
  • Sales Analytics
  • Segmentation
  • SEO Management
  • Source Tracking
  • Subscriber Management
  • Tax Management
  • Template Management
  • Templates
  • Website Visitor Tracking
  • WYSIWYG Editor

Kartra Pricing:

Kartra is available across four-pricing plans:

Starter: $99/month

Silver: $199/month

Gold: $299/month

Platinum: $499/month

Kartra Trial: A $1 Extended 30-day trial is available

Time to Build a Landing Page:

Under 20 minutes.

My 2 cents: I left ClickFunnels way back when I found Kartra, and it was a game-changer for my business. I canceled so many software options that I had all pieced together. It was crazy. Kartra is all under one roof, it is super easy to connect everything you need, and it’s pretty streamlined. I love it so much I built dozens of done for your sales funnel templates that are all ready to go for you; landing pages a built, emails sequences set up, memberships, courses, products – all done for you. You just have to edit your name, colors, and images. The only downside is it can be a little glitchy, but they keep making more updates that fix their issues, and their support is pretty helpful at fixing things.

Try Kartra here!

Best landing page software: Get Response

get response - landing page software

If you are looking for a simple yet powerful email marketing software with easy-to-build landing pages – and a forever free version, Get Response may be the right choice for you.

With Get Response landing pages, you can build unlimited landing pages to land you new subscribers and sales. Create your own design from scratch or choose from over 100 free landing page templates.

GetResponse Features

Features are displayed in alphabetical order.

  • AB Testing
  • Activity Dashboard
  • API
  • Auto-Responders
  • Campaign Management
  • Campaign Segmentation
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Database
  • Contact Management
  • Custom Domain
  • Customer Segmentation
  • Customer Surveys
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Templates
  • Email Tracking
  • Event-Triggered Actions
  • Form Builder
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Pre-built Templates
  • Real-Time Editing
  • Reporting/Analytics
  • Responsive
  • ROI Tracking
  • Segmentation
  • SEO Management
  • Subscriber Management
  • Survey Builder
  • Template Management
  • Third-Party Integrations
  • Website Visitor Tracking
  • WYSIWYG Editor

Get Response Pricing:

Free Plan starting at $0

Higher plans start at $19.00 monthly for up to 1,000 contacts and unlimited monthly email sending.

Get Response Free Trial: Free Plan available

Time to Build a Landing Page:

Under 20 minutes.

My 2 cents: If you are just getting started and strapped for cash, this is a solid option. It is mostly an email marketing software with a good landing page builder as well, but their templates for email and landing page templates are professional looking and well built, it’s easy to use, and their reviews are great. It’s not going to do everything you need, it may not have all the bells and whistles, but it will get you off the ground running. 

Try Get Response here!

Other Landing Page Builders

Unbounce

unbounce - landing page software

Unbounce is the first conversion intelligence platform for small and midsize businesses that pairs your own know-how and expertise with machine learning to effortlessly increase sales and conversions in online marketing campaigns. From pre-optimized landing pages and compelling copy creation to campaign optimization with the flip of a switch, Unbounce is helping marketers grow smarter and faster.

Unbounce Features

Features are displayed in alphabetical order.

  • AB Testing
  • Customizable Templates
  • Drag & Drop
  • Form Builder
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Real-Time Editing
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Split Testing

Unbounce Pricing:

Launch: $81/month Optimize: $122/month

Accelerate: $203/month

Smart Copy Starter: Free Smart Copy Growth: $25/month

Free Trial: 14-day free trial, cancel anytime.

Try Unbounce here!

 

Leadpages

lead pages - best landing page software

What if you could publish your own primary (or secondary) website in a weekend, without the hassles of expensive developers or hard-to-reach freelancers? Say goodbye to the hassles of other systems, and use Leadpages to create a website that brings you business. Start with a professionally designed template, where the heavy lifting has already been done. Customize as much as you like with the Drag & Drop builder – no code or design skills needed. Publish fast, update faster.

 

Leadpages Features

Features are displayed in alphabetical order.

  • AB Testing
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Form Builder
  • Landing Pages/Web Forms
  • Online Booking Tools
  • Pre-built Templates
  • Real-Time Editing
  • Reporting/Analytics
  • Responsive
  • SEO Management

Leadpages Pricing:

Get 3 months free when you pay annually

Standard – $49/month ($37/month paid annually)

Pro – $99/month ($74/month paid annually)

Advanced – $399/month ($299/month paid annually)

Leadpages Free Trial: Try Leadpages free for 14 days!

Try Leadpages here!

 

Landingi

landingi - best landing page software

Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

Landingi Features

Features are displayed in alphabetical order.

  • AB Testing
  • Customizable Templates
  • Drag & Drop
  • Form Builder
  • Real-Time Editing
  • Reporting/Analytics
  • Responsive
  • SEO Management

Landingi Pricing:

Starting at $29 a month

Landingi Free Trial: All plans come with a free 14-day trial!

Try Landingi here!

 

Instapage

instapage - best landing page software

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

Instapage Features

Features are displayed in alphabetical order.

  • AB Testing
  • Account Based Marketing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Dynamic Content
  • Engagement Tracking
  • Experience Management
  • Form Builder
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multivariate Testing
  • Personalization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Editing
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • ROI Tracking
  • Search Marketing
  • Segmentation
  • SEO Management
  • Split Testing
  • Third-Party Integrations
  • Visual Analytics
  • Visual Editor
  • Website Analytics
  • Website Personalization

Instapage Pricing:

Starts at $99

Free Trial: Try Instapage free for 14 days!

Try Instapage here!

 

landing page software

Landing Page FAQs

What is a landing page?

A landing page is a web page that allows you to capture a visitor’s information through a form or lead magnet in exchange for an offer, such as a free ebook or coupon. Landing pages are typically used as part of a marketing campaign to increase conversions and can be customized for each campaign to target a specific audience.

RELATED: 13 Free Canva Lead Magnet Template

Why should I use a landing page?

Landing pages can be an effective way to increase conversions by providing visitors with relevant information and offers in exchange for their contact information. By collecting data on your visitors, you can better track the effectiveness of your marketing campaigns and optimize your website to better meet the needs of your target audience.

How do I create a landing page?

There are many different ways to create your own landing page. You can use a drag-and-drop page builder, hire a web designer, or code custom landing pages yourself. The most important part of creating a landing page is to make sure that the page is optimized for conversion by including relevant information and offers and by making it easy for visitors to fill out your form or lead magnet.

What should I include on my landing page?

The most important elements of a landing page are:

  • A headline that summarizes what you’re offering
  • A form or lead magnet to collect visitor information
  • An offer such as a free ebook or coupon
  • Images or videos to help explain your offer
  • A call-to-action (CTA) to encourage visitors to take action

How can I increase conversions on my landing page?

There are many ways to increase conversions on your landing page. Some of the most effective methods and landing page best practices include:

  • Testing different versions of your page to see what works best
  • Using persuasive copy that speaks to your target audience’s needs
  • Offering a high-quality lead magnet or freebie
  • Making it easy for visitors to find and fill out your form or lead magnet
  • Directing traffic to your landing page from relevant sources

What are the most common mistakes people make with landing pages?

Some common mistakes people make with landing pages include:

  • Not including a CTA
  • Using generic copy that doesn’t speak to the needs of their target audience
  • Asking for too much information in their form or lead magnet
  • Not optimizing their page for conversion
  • Not directing enough traffic to their page

What are some common landing page terms?

Some common terms you’ll hear when talking about landing pages include:

Call-to-action (CTA)

A call-to-action is an image or text that encourages a visitor to take action, such as filling out a form or downloading a freebie.

Conversion

A conversion occurs when a visitor takes the action you want them to take, such as filling out a form or subscribing to your email list.

Drag-and-drop page builder

A drag-and-drop page builder is software that allows you to create and customize landing pages without having to know how to code.

Lead magnet

A lead magnet is an offer, such as a free ebook or coupon, that’s used to entice visitors to exchange their contact information for something of value.

Thank you page

A thank you page is the page a visitor is redirected to after they complete a form or lead magnet. Thank you pages usually include a confirmation message and additional offers.

Tracking pixel

A tracking pixel is a piece of code that’s used to track the effectiveness of a marketing campaign. Tracking pixels are often placed on thank-you pages.

What are some common landing page software?

There are many different software you can use to create landing pages. Some of the most popular options include:

Other software that does more than just landing pages are:

How much does it cost to create a landing page?

The cost of creating a landing page can vary depending on how you choose to create your page. If you use a drag-and-drop page builder, you can expect to pay around $10-$100 per month. If you hire a web designer, the cost will be higher, starting at around $500. And if you choose to code the page yourself, the cost will be minimal, but it can be time-consuming.

Can I create a landing page for free?

Yes, there are many ways to build a landing page for free. If you’re willing to put in the time and effort, you can create your landing page using a free drag-and-drop page builder or by coding the page yourself. However, if you want to create a professional-looking landing page without any hassle, it’s worth paying for a monthly subscription to a drag-and-drop page builder.

Do I need to know how to code to create my landing page?

No, you don’t need to know how to code to create a landing page. There are many drag-and-drop page builders that allow you to create and customize landing pages without any coding knowledge.

What’s the difference between a landing page and a website?


A landing page is a stand-alone web page that’s designed to convert visitors into leads or customers. A website, on the other hand, is a larger collection of web pages that contains information about a business or individual.

How long does it take to build a landing page?

The amount of time it takes to create a landing page varies depending on how you choose to create your page. If you use a drag-and-drop page builder, you can expect to spend around 30 minutes to an hour creating your page. If you hire a web designer, the process will take longer, usually more than a week. And if you choose to code the page yourself, it will take the longest, anywhere from a few hours to a few days.

You can purchase done-for-you marketing campaigns, like Smart Funnels, that have all the landing page content created for you. These sales funnel templates include opt-in landing pages, thank you pages, email sequences, and automation – all connected, text ready for your to edit and customize with your name, information, and images.

What are some common landing page mistakes?

Some common mistakes that people make when creating landing pages include:

  • Asking for too much information in their form or lead magnet
  • Not optimizing their page for conversion
  • Not directing enough traffic to their page

Can I use a landing page on my website?

Yes, you can use a landing page on your website. In fact, many businesses use landing pages as a way to increase conversions and generate leads. If you create your landing page on your website, you will want to remove the navigation and the footer so that there are little distractions – you want the only option to sign up.

Do I need a website to make a landing page?

No, you don’t need a website to create a landing page. There are many drag-and-drop page builders that allow you to create and customize landing pages without having a website.

What’s the best way to drive traffic to my landing page?

The best way to drive traffic to your landing page will vary depending on your business and audience. However, some common ways to drive traffic to a landing page include:

  • Paid advertising
  • Social media
  • Blog Posts and Articles
  • Email marketing
  • Content marketing

Can I use a landing page with my email marketing campaign?

Yes, you can use a landing page with your email marketing campaign. In fact, using a landing page can be a great way to increase conversions and generate leads from your email list.

Do I need to use a landing page template?

No, you don’t need to use a landing page template. There are many drag-and-drop page builders that allow you to create and customize landing pages without using a template.

What’s the best landing page software?

There is no one “best” landing page software. The best software for you will depend on your needs and preferences. Some of the most popular options include:

But these ONLY create landing pages, and I suggest using software that will do more for you than just landing pages.

Other software that does more than just landing pages are:

I hope you’re ready to get started with your own landing page. Check out Smart Funnels to shortcut your landing page design and setup process!

 

 

 

About Digital Marketing Expert Torie Mathis

Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity.  She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.

Learn from Torie at the Smart Arsenal and on her channel.

Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine.

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hi im torie
I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

 

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