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13 Free Canva Lead Magnet Templates That Actually Work!
Have you thought about a lead magnet but thought it was too much hassle, would be too expensive to have designed, or you just didn’t have the time?
I am here to tell you creating a professional lead magnet can be easy, quick, and FREE. Yes, free.
Canva has amazing lead magnet templates that will blow your mind! These lead magnet design templates are great to attract your perfect client!
Before we dive into these stunning lead magnet templates, let’s talk about why it’s so important you have a lead magnet.
Why Use a Lead Magnet?
If you’re looking to grow your email list, a lead magnet can be a very helpful tool. A lead magnet is simply an incentive that you offer in exchange for an individual’s contact information. A lead magnet could be anything from a free PDF guide to access to exclusive content.
Which lead magnet should you use?
There are many different types of lead magnets. It’s important to select a lead magnet that is relevant to your audience, and that will offer them real value. And they are more likely to sign up for a valuable item, than if you just said “sign up for my newsletter.”
How to create a lead magnet
If you’re not sure how to create a lead magnet, don’t worry – there are plenty of resources that can help you save time and money. Canva is a great option for creating high-quality lead magnets.
Canva is a user-friendly graphic design software that offers a wide range of templates for lead magnets. Best of all, many of these Canva templates are free.
To get started, sign up for a free Canva account. Then, choose a template and customize it to fit your needs. I’ve added links directly to the lead magnet templates below to make it super easy.
Premium templates require a paid account that starts at $12.99 per month. You can tell if a premium template if it has a crown in the corner. For the number of quality templates, stock photos, and resources available in the premium account, it’s well worth it.
Canva templates are like having your own personal graphic designer.
Once you’re happy with your lead magnet, download it and make it available to your target audience for download.
Let’s dive into the free lead magnet templates!
Free Canva Lead Magnet Templates
Here are several free lead magnet templates that will work to grow your list.
These Canva templates are all well designed and can serve as a jumping-off point for your lead magnet. All the lead magnet templates are fully customizable, so you can change the wording to match your audience and business, add your logo, and make it your own.
First up is a checklist lead magnet.
A checklist is a great lead magnet because it helps people to organize their thoughts and make sure they’re on track.
By providing a checklist, you’re showing that you understand the challenges people are facing and that you’re ready to help them with goals.
So if you’re looking to attract more leads, consider creating a helpful checklist.
Free checklist template example
This lead magnet template example is a wedding checklist, but it can easily be changed to fit any niche. What kind of checklist could your ideal client use?
Like a checklist, trackers help people to get organized, but most importantly, they get help staying on track with an activity or goal setting. Many people know what needs to be done, but getting it done is a challenge.
By providing a tracker as a lead magnet, you show you understand this challenge, how to get things done, and show you can be a source of accountability. And whether that’s with savings, exercise, social media, or healthy eating, we all could use a little more accountability.
Free tracker template example
This lead magnet template example is a habit tracker, but the Canva template can easily be edited and customized to track anything. What kind of things could your audience benefit from tracking?
🛠 More Canva Tracker Templates
A challenge can also be a great lead magnet for businesses.
Creating a challenge-based lead magnet can be an excellent way to engage potential customers and encourage them to sign up for your list.
By providing valuable content and support throughout the challenge, you can build trust and credibility with your audience.
Free challenge template examples
These lead magnet templates are for physical challenges, but could easily be edited to fit any type of challenge. What kind of challenge could you create for your ideal customer?
A schedule is a great lead magnet for a few reasons. For one, it helps people to stay organized and on track. In addition, a schedule can help people to manage their time more effectively.
As a result, offering a schedule as a lead magnet is likely to be appreciated by many people.
Free schedule template example
This lead magnet template is for a workout schedule, but you could easily change the Canva template up to match your content. What kind of schedule could you offer as a lead magnet to your audience?
🛠 More Canva Schedule Templates
A planner is a great lead magnet for a few reasons. First, it helps people to get organized and to track their progress towards their goals.
Second, it can be customized to include information about your product or service. This allows you to use the planner as a way to introduce people to your business and to build brand awareness.
Finally, a planner can be printed so people can refer back to, making it more likely that they will remember your brand when they need your products or services. By offering a planner as a free lead magnet, you can attract new leads and build deeper relationships with existing customers.
Free planner template examples
These lead magnet templates are two different examples of planners that could be edited and customized for your business. What kind of planner could you create for your customers? Check out all the other examples below…there are so many different styles and options for all of these example lead magnet templates.
🛠 More Canva Planner Templates
Another way to build your brand and attract new leads is to offer an ebook as a lead magnet. An Ebook is a great lead magnet for it demonstrates your expertise. By writing an ebook on a topic related to your business, you can show potential customers that you know what you’re talking about.
Free Ebook template example
This is just one of many ebook templates that are on Canva. All of these ebook templates are easily edited so you can use them as the base for your ebook lead magnet.
What could you create an ebook about that your customers will love?
And don’t think that you have to create something brand new; trying repurposing content you already have. An ebook could be created out of a series of blog posts, an interview, a podcast transcript, or other content you already have. Then use an ebook template from Canva to make the entire creation process easy!
RELATED: How to Repurpose Content
🛠 More Canva Ebook Templates
A calendar is a great lead magnet because it is something that people use every day. By including your company’s branding on the calendar, you ensure that your company will be top of mind for potential customers.
A calendar is a great lead magnet because it is both practical and beneficial for potential customers.
Free calendar template example
This lead magnet calendar template is just one of many that you can edit and customize to work for your audience. What kind of calendar can you create and offer as a lead magnet to your audience?
🛠 More Canva Calendar Templates
A worksheet is a great lead magnet because it helps people to organize and structure their thoughts. By providing a worksheet, you’re giving people a tool that they can use to achieve their goals.
This not only helps them to better understand your message much easier, but it also helps them to see the value in what you’re offering.
So if you’re looking for a way to increase your conversion rates, consider using a worksheet as a lead magnet.
Free worksheet template example
These worksheet templates are just some of the thousands of examples Canva has to offer. Any of these worksheet templates could work for you to edit and customize to create a valuable lead magnet for your audience. What kind of worksheet could you offer your ideal prospects?
🛠 More Canva Worksheet Templates
If you’re looking for a great lead magnet, a workbook is also a great option. Workbooks are a great way to provide valuable content to your audience.
Free workbook template example
This is just one of many workbook templates that you can edit and make for your lead magnet. What kind of workbook can you create for your prospects and offer as a lead magnet?
🛠 More Canva Workbook Templates
A guide is a great lead magnet for a number of reasons. Firstly, it shows that you are an expert in your field and that you are willing to share your knowledge. This will make potential customers more likely to trust you and do business with you.
A guide provides valuable information that the customer can use, which means they are more likely to keep it and refer back to it in the future.
Overall, a guide is an excellent lead magnet to generate leads and build your business.
Free guide template example
These multi-page Canva templates are great as a jumping-off point for your own guide. You can easily customize by changing the colors, fonts, style, and words and even add your own logo and images. What kind of guide could you create with this lead magnet template for your audience?
🛠 More Canva Guide Templates
A report is a great lead magnet because it is an in-depth guide that covers a specific topic. Because it is so comprehensive, a reader can get a lot of value from reading it.
This makes them more likely to opt-in to your email list or follow you on social media, so they can get more content like this in the future.
Reports are also great lead magnets because they can be easily repurposed into other formats, such as an ebook or an online course. This means that you can continue to use them to generate leads long after they’ve been downloaded.
And finally, reports are great lead magnets because they tend to be evergreen content, which means they will remain relevant and valuable for a long time.
Free report template example
This is just one of many free report templates on Canva that you could edit and customize for your business. These are multi-page templates that all work together, making it easy for you to create an amazing, professional-looking lead magnet with no design skills. What kind of report can you offer to your audience as a lead magnet?
🛠 Get more Canva Report Templates
12 Digital Magazine
A digital magazine is a great lead magnet to reach a wide audience and build your brand.
By offering valuable content for free, you can entice new readers to subscribe to your magazine.
Free digital magazine template example
If you thought a digital magazine was out of your reach, think again. This is just one of many digital magazine templates on Canva. And this one is one of my favorites to create. I have created the Six-Figure Coach Magazine, Smart AF Magazine, Integrative Success Magazine, and dozens more as free lead magnets for myself and my clients.
Digital magazines have a high-perceived value, can be entertaining and education, and showcase you as quite the rock start. Does this get your imagination going? Are you inspired to create a digital magazine lead magnet for your audience?
Get more Canva Digital Magazine Templates
13 Resource list
A resource list is an incredibly useful lead magnet because it provides your audience with a curated selection of helpful resources on a given topic.
This can be anything from a list of books on a particular subject to a collection of articles, tools, swipe files or software that can help your readers achieve their goals. Not only does a resource list save your audience time and energy by doing the research for them, but it also demonstrates your expertise on the subject.
When done well, a resource list can be an incredibly powerful way to build trust and credibility with your audience. As a result, they are more likely to stay subscribed to your email list or return to your website for future purchases.
Free resource list template example
This lead magnet example is another great jumping-off point for a high-value offer for your prospects. What find of resources can you curate for your audience?
How to promote your lead magnet
Once you’ve created your lead magnet, it’s time to start promoting it. There are a few different ways that you can promote your lead magnet:
Add a link to your opt-in on your website so that people can easily opt-in to receive your lead magnet. Use a landing page for your opt-in for the best results. You can use our smart funnel templates to get a done-for-you form, landing page, thank you page, confirmation email, and more.
Easy peasy, baby.
Share your lead magnet on social media and encourage people to sign up. You can also include a link to your lead magnet in your email signature so that people can easily find it.
These Lead Magnet Templates Work to Grow Your Email List
Lead magnets can be a helpful tool for growing your email list. If you’re looking to create a lead magnet, Canva is a great option for professional designs. Canva offers a wide range of free templates that you can use to create high-quality lead magnets. Canva templates are like having your own personal graphic designer.
So what are you waiting for? Get started today and see how a lead magnet can help grow your business.
About Digital Marketing Expert Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.
What do you think? Let's talk! Leave a comment.
Hi! I'm Torie!
I help entrepreneurs (like you) use digital marketing to get more clients + make more money. And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
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