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SEO for Beginners – Domain Authority
SEO for Beginners – What is Domain Authority?
Welcome back to what is SEO – SEO for Beginners Series. In the last video, we went over SEO Factor #5 Content Freshness Accuracy and Depth :
We went over how all content is not seen as equal in the eyes of Google and how you can improve your content accuracy and depth.
In this video, we are on #6 of the 10 most important ranking factors, and that is Domain Authority.
SEO Factor #6: Domain Authority
Some sites carry more authority than others. For example, when it comes to medical issues, the Mayo Clinic’s site is more authoritative than some random person’s blog.
Major news outlets will carry more weight than websites run by a person.
When it comes to search results, Google favors these high authority websites. In Google’s mind, these websites are a more trustworthy source of info.
What Makes a Site Authoritative?
While Google doesn’t have specifics of what shows authority, there seem to be a few commonly agreed-upon items.
The first key to authority is your backlinks. Websites with a lot of backlinks from a wide variety of sources are considered to have more authority than websites with a smaller number of backlinks.
Another key to authority is topic expertise. Google realizes no one can be an expert in every single thing. They prefer websites that focus on being an authority in one specific area.
In the Google SEO Starter Kit, they say:
A website with a good reputation is trustworthy. Cultivate a reputation for trustworthiness and expertise in a specific area. Expertise and authoritativeness of a website increases the quality. Be sure that content on your website is created or edited by people with expertise in the topic. For example, providing experienced or expert sources can help users understand an articles’ expertise. Representing a well-established consensus on pages of scientific topics is a good practice if a consensus exists.
If you want your site to rank in search results, focus on developing and demonstrating your expertise in a specific area. Avoid trying to cover too many different topic areas. Focus on developing the very best content in your specific niche.
For example, instead of focusing on the broad subject of health and fitness, focus on one element of health, like healthy eating.
Building the authority of a site is all about momentum. The more specific authoritative content you create, the more backlinks you’ll gain.
More backlinks result in your website being more authoritative. Once you get all these things rolling, it becomes easier to establish your authority.
How Do You See Your Own Domain Authority?
There are a few options out there, but we’ll jump into Ubersuggest and see what they have to say. (see video above for Ubersuggest instructions)
And I will tell you, keep at it, because this can take time. And don’t go all shiny object on it. Stick with one site. I made a HUGE mistake and got rid of my old website when I changed business names a few years back.
I had been blogging there for over 10 years, and I had over a 40 DA, and I moved some of the articles over to my new site, but I basically started from scratch. So stick with one website and keep the same domain because it does not transfer over.
In the next video in the series, we’ll dive into SEO Factor #7: Website Security
SEO For Beginners – What Is SEO?
Search Factor 1 – Search Intent
Search Factor 4 – User Experience
Search Factor 5 – Content Freshness & Depth
Search Factor 6 <– you are here 🤩
Search Factor 8 – Mobile Friendliness
Search Factor 9 – Structured Data
Search Factor 10 – Voice Search
Domain Authority FAQs
Q: What is domain authority?
Domain authority is a metric that measures the strength of a website’s backlink profile. A website with a strong backlink profile will typically have a higher domain authority than a site with a weak backlink profile.
Q: How is domain authority measured?
A: Domain authority is measured on a scale from 1 to 100, with 1 being the lowest and 100 being the highest. Domain authority is calculated by taking into account a variety of factors, including the number and quality of inbound links, the age of the domain, and the number of other domains linking to it.
Q: What are some things I can do to improve my domain authority?
A: There are a number of things you can do to improve your domain authority, including:
1. Build high-quality backlinks to your website.
2. Make sure your website’s content is of high quality.
3. Increase the age of your domain name.
4. Promote your website on social media and other websites.
5. Make sure your website is mobile-friendly.
6. Use keywords throughout your website’s content.
7. Improve your website’s loading speed.
8. Make sure your website is accessible to search engines.
9. Use Google Analytics to track your website’s traffic and analyze your visitors’ behavior.
10. Hire an SEO expert to help you improve your domain authority.
Q: What are some tools to see my Domain Authority?
A: You can use Moz’s Open Site Explorer, Majestic SEO, or Ahrefs to check your domain authority.
Q: How can I compare my Domain Authority to other websites?
A: You can use a tool like Ubersuggest or Compete’s Traffic Stats to compare your website’s traffic with other websites.
Q: Why is Domain Authority important?
A: Domain authority is important because it is one of the factors that search engines use to rank websites. A website with a high domain authority will typically rank higher in search engine results than a website with a low domain authority.
Q: What is a good Domain Authority score?
A: A good Domain Authority score is anything over 50.
Q: How long does it take to improve my Domain Authority?
A: It typically takes 3-6 months to see an improvement in your Domain Authority score.
Q: My website’s Domain Authority is low. What can I do about it?
A: If your website’s Domain Authority is low, there are a number of things you can do to improve it, including: building high-quality backlinks, increasing the age of your domain name, improving your website’s content, and promoting your website on social media and other websites.
Q: I’ve been working on improving my Domain Authority for awhile but I’m not seeing any results. What am I doing wrong?
A: It can sometimes take 3-6 months to see an improvement in your Domain Authority score. If you’ve been working on it for awhile and you’re not seeing any results, it’s possible that you’re not doing something correctly. Try hiring an SEO expert to help you improve your Domain Authority.
Q: I’m trying to increase my website’s Domain Authority but I don’t want to use black hat techniques. What are some white hat techniques I can use?
A: Some white hat techniques you can use to increase your domain authority include: building high-quality backlinks, increasing the age of your domain name, improving your website’s content, and promoting your website on social media and other websites.
Q: Is there a limit to how high my Domain Authority can get?
A: No, there is no limit to how high your Domain Authority can get.
Q: I’ve heard that Domain Authority is a lot like PageRank. Is this true?
A: Yes, Domain Authority is similar to PageRank. However, Domain Authority is measured on a scale from 1 to 100, while PageRank is measured on a scale from 0 to 10.
Q: Do all websites have a Domain Authority score?
A: Yes, all websites have a Domain Authority score.
Q: How often is my website’s Domain Authority updated?
A: Your website’s Domain Authority score is updated every 3 months.
Q: What is I have more questions about domain authority?
A: If you have more questions about domain authority, leave a comment below and I would be happy to help out.
About Digital Marketing Expert Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.
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