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SEO For Beginners – Optimize for Voice Search
Welcome back to what is SEO – SEO for Beginners Series. In the last video, we went over SEO Factor #9 Structured Data
We talked about why structured data is important for Google and searchers and examples of how you can use structured data on your website.
In this video, we are on #10 of the 10 most important ranking factors, and that is Optimize for Voice Search.
SEO Factor #10: Optimize For Voice Search
Since the introduction of voice assistants like Alexa, Siri, and Google Home, voice search has become even more important. Instead of just typing in searches, people can just speak them out loud.
And people are starting to embrace voice search. Check out these voice search stats:
- 55% of households in the US are expected to own a smart speaker in 2022.
- 20% of mobile queries are currently done with speech search.
- Nearly 40 million Americans currently own a smart speaker.
- 58% of people have used voice search to find information about a local business.
How Do You Optimize For Voice Search?
To optimize for a voice search, it’s important to think about how people search. It’s almost always in the form of a question:
● What is the weather like?
● How old is Will Smith?
● When did Elvis die?
● Is fruit good for dogs?
● What’s the best Georgia Automotive Museum
The best way to optimize for a voice search is to include content that can be used by Google and given as the answer to a question.
Some simple ways to do this are:
Create FAQ Pages
These pages are usually simple answers to specific questions, which is exactly what Google is looking for when returning voice search results.
Aim For The Featured Snippet
A featured snippet often shows up before other search results and is often given as the answer to voice searches. For strategies on how to get a featured snippet, check out this guide by HubSpot.
Google wants their voice search results to sound natural, so they tend to favor content that is written more naturally. In other words, write as you speak. Avoid sounding stiff and formal.
Keep It Simple
A voice search result tends to be at around a 9th-grade reading level. This is another reason why you don’t want to use technical jargon or complex words.
Boost Your Site Speed
Google wants to deliver voice search results quickly, so they favor faster websites. The faster your website, the better the chances of you ranking for voice searches.
As you work to make your website voice-search-friendly, think about the kind of information you’d want to know and what questions you’d ask to find the information. Then work that naturally into the content on your website.
In the next video in the series, we’ll dive into why you’ve got to play the long game when it comes to SEO
Search Factor 10 <– you are here 🤩
Voice Search FAQs
Q: What is voice search?
A: Voice search is a speech recognition technology that allows users to perform a search query by speaking instead of typing.
Q: How can I optimize my website for voice search?
A: You can optimize your website for voice search by ensuring that your content is well-organized and easily accessible. You should also focus on creating natural, conversational language that sounds like how people speak.
Q: What are the benefits of optimizing for voice search?
A: Some benefits of optimizing for voice search include increased convenience and efficiency, as well as improved search results.
Q: Will voice search replace traditional text-based searches
A: Voice search is not likely to replace traditional text-based searches entirely, but it could become the preferred method for certain types of searches.
Q: How do I know if my site is optimizied for voice search?
A: There is no one-size-fits-all answer to this question, as the best way to know if your site is optimized for voice search depends on your specific goals and target audience. However, you can start by ensuring that your website is mobile-friendly and that your content is well-organized and easy to navigate. You should also focus on creating natural, conversational language that sounds like how people speak. If you’re not sure where to start, consider contacting a voice search optimization specialist.
Q: What if I have more questions about optimizing for voice search?
A: If you have more questions about how to optimize for voice search leave a comment and I would be happy to help out!
About Digital Marketing Expert Torie Mathis
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART.
Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their business, with her husband Sean and is the creator of SMART AF Magazine. Learn from Torie at the Smart Arsenal and on her channel.
What do you think? Let's talk! Leave a comment.
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